--- product_id: 605530600 title: "Sofrito, Traditional Valenciano Paella Base, Family Recipe, 12.3 Ounce" brand: "matiz" price: "€ 57.91" currency: EUR in_stock: true category: "Matiz" url: https://www.desertcart.hr/products/605530600-sofrito-traditional-valenciano-paella-base-family-recipe-12-3-ounce store_origin: HR region: Croatia --- # 100% natural, non-GMO ingredients 3+ hrs slow-roasted tomatoes Generations-old family recipe Sofrito, Traditional Valenciano Paella Base, Family Recipe, 12.3 Ounce **Brand:** matiz **Price:** € 57.91 **Availability:** ✅ In Stock ## Summary > 🍳 Unlock the secret to authentic Valencian paella—slow-roasted tradition in every spoonful! ## Quick Answers - **What is this?** Sofrito, Traditional Valenciano Paella Base, Family Recipe, 12.3 Ounce by matiz - **How much does it cost?** € 57.91 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/605530600-sofrito-traditional-valenciano-paella-base-family-recipe-12-3-ounce) ## Best For - matiz enthusiasts ## Why This Product - Trusted matiz brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gluten-Free & Non-GMO:** Crafted for mindful foodies who demand purity and authenticity in every bite. - • **Heritage in Every Jar:** A treasured Valencian family recipe perfected over 25+ years, now in your kitchen. - • **Versatile Culinary Base:** Elevate meats, seafood, eggs, pasta, and soups with this rich, slow-roasted tomato sauce. - • **Authentic Paella Shortcut:** Handmade sofrito crafted to cut your paella prep time without sacrificing flavor. - • **Clean & Simple Ingredients:** Only tomatoes, cane sugar, olive oil, onion, garlic, and salt—easy to pronounce, easier to love. ## Overview Matiz Sofrito is a 12.3-ounce jar of traditional Valencian paella base made from tomatoes slow-roasted in olive oil for over three hours. This family recipe, passed down for generations and produced by Estilo Kiki in Valencia, uses only natural, non-GMO ingredients. Perfect for authentic paella and versatile enough for meats, seafood, and pasta, it offers a gourmet shortcut with a 4.4-star rating and a top 3 rank in packaged paella meals. ## Description This hand-made sauce is your first step to an authentic paella. We work with the small family producer Estilo Kiki in Valencia, Spain to bring you this gorgeous Matiz Sofrito. Their handmade sofrito is the first step to an authentic paella. The tomatoes have been slow roasted in olive oil for over three hours, producing a flavorful shortcut to making paella in much less time. The sofrito can be added to the paella pan just prior to adding the rice and other ingredients. It’s also ideal as a sauce for meats, fish, eggs, and pasta, and makes a great base for cioppino. This producer has been making tomato-based sauces in the region of Valencia for over 25 years. The recipes have been passed down through the generations, and their core principles of fresh, all-natural ingredients have remained the same. ## Features - KEY INGREDIENT FOR AUTHENTIC PAELLA: Add to your paella pan just prior to adding the rice and other ingredients. - HANDMADE WITH TIME: This gorgeous Matiz Sofrito is made with tomatoes that are slow roasted in olive oil for over three hours allowing you the perfect paella in much less time. - FAMILY RECIPE: This recipe has been passed down from generation to generation and rely on fresh local produce. The first of the family sauces to be shared with “outsiders” hit the market in 1989, and in 2000 the family company was able to open their first production plant to keep up with market demand while retaining all of the flavor and quality of those home-made farmstead sauces. - OTHER USES TOO: It’s ideal as a sauce for meats, fish, eggs, and pasta, bruschetta, bases for soups, and makes a great base for cioppino - EASY TO PRONOUNCE INGREDIENTS: Tomatoes, Cane Sugar, Olive Oil, Onion, Garlic and Salt ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B009RJPZU0 | | ASIN | B009RJPZU0 | | Allergen Information | Eggs | | Best Sellers Rank | #83,990 in Grocery ( See Top 100 in Grocery ) #3 in Packaged Paella Meal | | Brand Name | Matiz | | Container Type | Jar | | Customer Reviews | 4.4 4.4 out of 5 stars (974) | | Customer reviews | 4.4 4.4 out of 5 stars (974) | | Diet Type | Gluten Free | | Flavor | Matiz Sofrito, Traditional Valenciano Paella Base, Family Recipe, 12.3 Ounce | | Global Trade Identification Number | 00832924005140 | | Is Discontinued By Manufacturer | No | | Item Package Weight | 0.54 Kilograms | | Item Weight | 12.3 Ounces | | Item model number | MZV10 | | Manufacturer | Matiz Valenciano | | Manufacturer | Matiz Valenciano | | Model Number | MZV10 | | Number of Items | 1 | | Package Dimensions | 18.39 x 11.99 x 10.01 cm; 348.7 g | | Part Number | MZV10 | | Size | 12.3 Ounce (Pack of 1) | | Specialty | Non GMO | | UPC | 832924005140 | | Unit Count | 363.75 Milliliters | ## Product Details - **Allergen information:** Eggs - **Brand:** Matiz - **Flavour:** Matiz Sofrito, Traditional Valenciano Paella Base, Family Recipe, 12.3 Ounce - **Item weight:** 12.3 Ounces - **Package information:** Jar ## Images ![Sofrito, Traditional Valenciano Paella Base, Family Recipe, 12.3 Ounce - Image 1](https://m.media-amazon.com/images/I/71lCT-qXzmL.jpg) ## Questions & Answers **Q: Is the taste similar to goya sofrito. i use it in my cuban recipes. don’t want msg.** A: Matiz Sofrito is made from an authentic Spanish family recipe, so it will go great in other Latin food including Cuban recipes. It has the simplest of ingredients of just Tomatoes, Cane Sugar, Olive Oil, Onion, Garlic and Salt and especially NO MSG unlike other Sofrito competitors like Goya. I don't know the best way to describe the difference between the two other than saying you can't go wrong with Matiz Sofrito, but the best way is by trying it out! **Q: Does this contain any MSG ?** A: Since it IS made in Spain, you can rest assured that ALL ingredients are listed on the label required in all EU countries. **Q: Will not comsume is 7 days. Will it keep longer in fridge once opened?** A: Well not sure, but I hope so... my partially used opened jar has been in the fridge for about 2 months. Maybe I should check it? **Q: Does anyone know if there is any fish or animal extracts in the ingredients?** A: The label says the ingredients are tomatoes, virgin olive oil,, salt, sugar and garlic. I think it's delicious. ## Frequently Bought Together - Matiz Sofrito, Traditional Valenciano Paella Base, Family Recipe, 12.3 Ounce - Gourmanity Spanish Paella Rice, Rey del Arroz Authentic Short Grain Valencia Rice from Spain, Great for Paella, Risotto, Seafood Dishes and Mediterranean dishes, Soy and Gluten Free, 2.2lb - Zaran Saffron, Superior Saffron Threads (Super Negin) Premium grade Saffron Spice for Paella, Risotto, Tea's, and all Culinary Uses (2 Grams) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/605530600-sofrito-traditional-valenciano-paella-base-family-recipe-12-3-ounce](https://www.desertcart.hr/products/605530600-sofrito-traditional-valenciano-paella-base-family-recipe-12-3-ounce) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-10*