---
product_id: 626656283
title: "ANAI RUI Starter 5% Tranexamic Acid Serum With Niacinamide, Kojic Acid, Arbutin, Dark Spot Care, PIH, for Uneven Skin Tone 1FL.Oz"
brand: "anai rui"
price: "€ 27.91"
currency: EUR
in_stock: true
reviews_count: 11
category: "Anai Rui"
url: https://www.desertcart.hr/products/626656283-anai-rui-starter-5-tranexamic-acid-serum-with-niacinamide-kojic
store_origin: HR
region: Croatia
---

# Niacinamide + Kojic Acid + Arbutin blend for even skin tone Hyaluronic Acid for deep hydration & moisture barrier 5% Tranexamic Acid for targeted dark spot correction ANAI RUI Starter 5% Tranexamic Acid Serum With Niacinamide, Kojic Acid, Arbutin, Dark Spot Care, PIH, for Uneven Skin Tone 1FL.Oz

**Brand:** anai rui
**Price:** € 27.91
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Up Your Skin Game with Science-Backed Brightening Power!

## Quick Answers

- **What is this?** ANAI RUI Starter 5% Tranexamic Acid Serum With Niacinamide, Kojic Acid, Arbutin, Dark Spot Care, PIH, for Uneven Skin Tone 1FL.Oz by anai rui
- **How much does it cost?** € 27.91 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/626656283-anai-rui-starter-5-tranexamic-acid-serum-with-niacinamide-kojic)

## Best For

- anai rui enthusiasts

## Why This Product

- Trusted anai rui brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Routine Ready:** Seamlessly integrates into AM/PM skincare rituals for continuous, noticeable improvement over 4-8 weeks.
- • **Hydration Hero:** Infused with Hyaluronic Acid to lock in moisture, keeping skin plump and radiant all day.
- • **Balanced Brilliance:** Niacinamide, Kojic Acid & Arbutin team up to smooth texture and brighten uneven skin tone.
- • **Spotless Confidence:** Clinically potent 5% Tranexamic Acid visibly reduces dark spots & PIH for a flawless complexion.
- • **Gentle Yet Effective:** Lightweight, fragrance-free, vegan formula suitable for all skin types—even sensitive skin.

## Overview

ANAI RUI 5% Tranexamic Acid Serum is a dermatologist-inspired formula combining Tranexamic Acid, Niacinamide, Kojic Acid, Arbutin, and Hyaluronic Acid to target dark spots, hyperpigmentation, and uneven skin tone. Lightweight and fragrance-free, it suits all skin types and delivers visible brightening and hydration with consistent use over 4-8 weeks.

## Description

ANAIRUI Face Serum FEEL CONFIDENT IN YOUR OWN SKIN. Natural. Safe. Effective. ANAiRUi Face Serum What does the name ANAI RUI stand for? "Animate, Natural, Repair." We blend natural extracts with scientific actives to animate your skin’s vitality and repair its barrier. Our mission is to bring a professional spa-quality experience straight to your home. What is our promise to you? To help you see a difference. We are committed to providing natural, safe, and accessible skincare. Whether using our Clay Masks or Serums, you get high-performance results and a healthy, natural glow. Is ANAI RUI vegan and cruelty-free? Yes, absolutely. We love animals as much as we love your skin. What does the name ANAI RUI stand for? "Animate, Natural, Repair." We blend natural extracts with scientific actives to animate your skin’s vitality and repair its barrier. Our mission is to bring a professional spa-quality experience straight to your home. What is our promise to you? To help you see a difference. We are committed to providing natural, safe, and accessible skincare. Whether using our Clay Masks or Serums, you get high-performance results and a healthy, natural glow. Is ANAI RUI vegan and cruelty-free? Yes, absolutely. We love animals as much as we love your skin. Tranexamic Acid Serum Bakuchiol Face Serum Copper Peptides Face Serum Polyglutamic Acid Serum

Review: excellent quality 👍 - This is my second bottle of ANi-Rui Tranexamic Acid, and I’ve seen really great results. My skin looks brighter, more even, and healthier overall. It’s gentle, absorbs quickly, and works perfectly in my routine. I will definitely keep buying it. Highly recommend!
Review: Nice B player serum - This product is non-irritating (for me), which is good. The main ingredient, tranexamic acid, needs more studies to make it effective as a topical hyperpigmentation correcting ingredient. It's more of a C player right now. It's better studied and proven when ingested in pill form. Niacinamide is more proven, but even that's more of a B player. Kojic acid and arbutin, I would consider B players as well. So, this serum would be good as an addition to an already complete hyperpigmentation routine. This is something you would use in the morning (with sunscreen), while you use something more effective at night. Or, it would be good alone if you didn't have many dark spots in the first place. However, there are other products that incorporate these ingredients and MORE to give you the best results. One would be Remedy for Dark Spots by Dr. Muneeb Shah, which has retinol and mandelic acid (A ingredients), as well as tranexamic acid, niacinamide, kojic acid, and MORE. In fact, it has 9 super-stacked ingredients for dark spots, coming to about $38, which is pretty cheap for what it does. The remedy serum would be good at night, in conjunction with the Anai Rui serum in the morning. However, if you don't want an overly complex routine, the Remedy serum is a better bet. Overall, it's a good product; well formulated. I probably won't repurchase it because I am more into the Dr. Idriss hyperpigmentation serum for my morning routine right now. But, both are on similar levels in terms of ingredient lists. I would say it was somewhat of a coin-toss decision, but the Dr. Idriss serum has an amazing texture that gives a lovely glow, so it won me over. It's way more expensive though ($68). So, this is a good, cheap(er), B-player morning serum for hyperpigmentation. Would recommend!

## Features

- 【BALANCED, EVEN SKIN TONE】 ANAI RUI Tranexamic Acid Face Serum is a potent blend of key ingredients including 5% Tranexamic Acid, Niacinamide, Arbutin, and Hyaluronic Acid. Experience a more uniform complexion with each use.
- 【POWERFUL INGREDIENTS】This Tranexamic Acid serum infused with Niacinamide makes it an effective treatment for acne scars, while arbutin helps to improve uneven skin tone and texture, to reduce age spots.Hyaluronic Acid hydration and helping to maintain the skin's moisture barrier.
- 【GENTLE EFFECTIVE FORMULA】Our serum is a lightweight texture serum,unsented, suitable for all skin types, even sensitive skin. Whether you have oily, dry, or combination skin, this serum will work wonders without causing irritation. Vegan, fragrance-free and paraben-free.
- 【INCORPORATE INTO YOUR ROUTINE】 Use morning and night after cleansing and toning. Apply a few drops onto clean skin, followed by your favorite moisturizer . Elevate your skincare routine with our Tranexamic Acid Face Serum .
- Our professional & potent skin Tranexamic Acid face serum is made from natural antioxidants & scientific-backed actives. If you have any questions about ourTranexamic Acid (TXA) serum, please contact us directly and we will try our best to assist you.
- 【USE TIP】Our tranexamic acid serum usually requires continuous use for a period of time to see significant results. Everyone's skin type and needs are different, but generally, it is recommended to use it continuously for at least 4-8 weeks or more for the skin to fully absorb and adapt.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D2NFWVWV |
| Best Sellers Rank | #91,753 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,835 in Facial Serums |
| Brand | ANAI RUI |
| Brand Name | ANAI RUI |
| Customer Reviews | 4.3 out of 5 stars 345 Reviews |
| Item Form | Drop |
| Item Weight | 110 Grams |
| Manufacturer | ANAIRUI |
| Number of Items | 1 |
| Product Benefits | Anti-Dryness, Dark Spot Correction, Even Toning |
| Scent | Aloe vera |
| Scent Name | Aloe vera |
| Skin Tone | All |
| Skin Type | Combination, Dry, Normal, Oily |
| Special Ingredients | Niacinamide, Tranexamic Acid |
| Target Use Body Part | Face |
| Unit Count | 1.05 Fluid Ounces |
| Use for | Face |

## Product Details

- **Product Benefits:** Anti-Dryness, Dark Spot Correction, Even Toning
- **Scent:** Aloe vera
- **Skin Type:** Combination, Dry, Normal, Oily
- **Special Ingredients:** Niacinamide, Tranexamic acid
- **Use for:** Face

## Images

![ANAI RUI Starter 5% Tranexamic Acid Serum With Niacinamide, Kojic Acid, Arbutin, Dark Spot Care, PIH, for Uneven Skin Tone 1FL.Oz - Image 1](https://m.media-amazon.com/images/I/61MljeEdOsL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: How often should I use tranexamic acid serum in my skincare routine?**
A: We often recommended to start with once a day, preferably in the evening, to allow your skin to adjust to the product. Once your skin becomes accustomed to it well，you can gradually increase the frequency to twice a day if desired.

**Q: Is this tranexamic acid safe for all skin types, including sensitive skin?**
A: Yes, we suggest doing a patch test before using our product if you have sensitive skin.

**Q: Does tranexamic acid serum require continuous use to see results?**
A: We recommended to use it continuously for at least 4-8 weeks or more for the skin to fully absorb and adapt.(Individual results may vary)

## Customer Reviews

### ⭐⭐⭐⭐⭐ excellent quality 👍
*by E***O on April 30, 2026*

This is my second bottle of ANi-Rui Tranexamic Acid, and I’ve seen really great results. My skin looks brighter, more even, and healthier overall. It’s gentle, absorbs quickly, and works perfectly in my routine. I will definitely keep buying it. Highly recommend!

### ⭐⭐⭐⭐⭐ Nice B player serum
*by O***I on October 23, 2024*

This product is non-irritating (for me), which is good. The main ingredient, tranexamic acid, needs more studies to make it effective as a topical hyperpigmentation correcting ingredient. It's more of a C player right now. It's better studied and proven when ingested in pill form. Niacinamide is more proven, but even that's more of a B player. Kojic acid and arbutin, I would consider B players as well. So, this serum would be good as an addition to an already complete hyperpigmentation routine. This is something you would use in the morning (with sunscreen), while you use something more effective at night. Or, it would be good alone if you didn't have many dark spots in the first place. However, there are other products that incorporate these ingredients and MORE to give you the best results. One would be Remedy for Dark Spots by Dr. Muneeb Shah, which has retinol and mandelic acid (A ingredients), as well as tranexamic acid, niacinamide, kojic acid, and MORE. In fact, it has 9 super-stacked ingredients for dark spots, coming to about $38, which is pretty cheap for what it does. The remedy serum would be good at night, in conjunction with the Anai Rui serum in the morning. However, if you don't want an overly complex routine, the Remedy serum is a better bet. Overall, it's a good product; well formulated. I probably won't repurchase it because I am more into the Dr. Idriss hyperpigmentation serum for my morning routine right now. But, both are on similar levels in terms of ingredient lists. I would say it was somewhat of a coin-toss decision, but the Dr. Idriss serum has an amazing texture that gives a lovely glow, so it won me over. It's way more expensive though ($68). So, this is a good, cheap(er), B-player morning serum for hyperpigmentation. Would recommend!

### ⭐⭐⭐⭐ ANAI RUI 5% Tranexamic Acid Serum with Niacinamide, Kojic Acid, and Arbutin
*by P***� on October 22, 2024*

I recently tried the ANAI RUI 5% Tranexamic Acid Serum, and I have to say, it’s become a staple in my skincare routine. This serum targets dark spots and uneven skin tone, and I was curious to see if it would live up to its promises. Texture and Application: The serum has a lightweight, slightly gel-like consistency that absorbs quickly into the skin without leaving a sticky residue. It layers well under moisturizer and sunscreen, making it easy to incorporate into both morning and evening routines. Key Ingredients: The combination of tranexamic acid, niacinamide, kojic acid, and arbutin is impressive. Tranexamic acid is known for its ability to reduce pigmentation and improve skin clarity, while niacinamide helps with overall skin texture and brightness. Kojic acid and arbutin are effective in fading dark spots, making this serum a powerhouse for anyone struggling with hyperpigmentation. Results: After a few weeks of consistent use, I noticed a significant reduction in the appearance of dark spots and a more even skin tone overall. My skin looked brighter, and the texture felt smoother. While results may vary, I found that this serum worked well without causing irritation, which can sometimes happen with stronger actives. Final Thoughts: The ANAI RUI 5% Tranexamic Acid Serum is a fantastic option for anyone looking to tackle uneven skin tone and dark spots. The blend of ingredients is well-formulated, and the results are promising. Plus, the price point is reasonable for the quality you receive. I would definitely recommend it to those looking to brighten their complexion and reduce pigmentation concerns.

## Frequently Bought Together

- ANAI RUI 5% Tranexamic Acid Serum With Niacinamide, Kojic Acid, Arbutin, Reduce Dark Spot, PIH, for Uneven Skin Tone 1FL.Oz
- TOSOWOONG Arbutin 7% + Tranexamic Acid 4% Cream, 70,000ppm Arbutin, 40,000ppm TXA, Niacinamide, Glutathione, Dark Spots, Freckle, Blemishes, Pigmentation, Korean Skin Care, 50ml, 1.69 fl.oz.
- The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-06-09*