---
product_id: 628987770
title: "BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty"
brand: "sony"
price: "€ 6862.24"
currency: EUR
in_stock: true
reviews_count: 8
category: "Sony"
url: https://www.desertcart.hr/products/628987770-bravia-8-oled-k77xr80-77-inch-4k-hdr-google-smart
store_origin: HR
region: Croatia
---

# 120Hz refresh rate with PS5 gaming mode Dolby Vision Atmos & Acoustic Surface Audio+ 77-inch OLED 4K HDR display BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty

**Brand:** sony
**Price:** € 6862.24
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your home entertainment to iconic status with Sony BRAVIA 8 OLED!

## Quick Answers

- **What is this?** BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty by sony
- **How much does it cost?** € 6862.24 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/628987770-bravia-8-oled-k77xr80-77-inch-4k-hdr-google-smart)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Level Gaming Ready:** 120Hz refresh rate and HDMI 2.1 support ensure ultra-smooth gameplay optimized for PlayStation 5 and next-gen consoles.
- • **Cinematic OLED Brilliance:** 8+ million self-illuminating pixels deliver true-to-life contrast and vibrant colors that put you in the director’s seat.
- • **Sleek, Sustainable Design:** Bezel-less 77-inch display with a flexible 4-way stand and rechargeable Eco Remote, plus energy savings up to £237 annually.
- • **Smart Home Command Center:** Google TV with 10,000+ apps, Chromecast, Apple AirPlay, and voice search integrates seamlessly into your digital lifestyle.
- • **Immersive Audio Experience:** Screen-as-speaker tech with Dolby Atmos and 3D Surround Upscaling creates a theater-grade soundscape in your living room.

## Overview

The Sony BRAVIA 8 OLED K77XR80 is a 77-inch 4K HDR smart TV featuring an OLED panel with over 8 million self-illuminating pixels, XR Contrast Booster for stunning picture precision, and a 120Hz refresh rate tailored for PlayStation 5 gaming. It delivers immersive Dolby Vision Atmos sound through Acoustic Surface Audio+ technology, transforming the screen into a speaker. Powered by Google TV, it offers seamless smart home integration with Chromecast, Apple AirPlay, and voice control. Designed with a bezel-less frame and flexible stand, it combines premium aesthetics with energy efficiency and a 5-year warranty for lasting peace of mind.

## Description

From the manufacturer Cinematic picture and sound with aesthetic appeal Our bright OLED panel with XR Contrast Booster delivers lifelike contrast, just as the movie creator intended. Hear every detail too, as our Acoustic Surface Audio+ turns the screen into a speaker, just like the cinema. All this in a stunning design that deserves centre stage in your home. Dazzling brightness, cinematic contrast XR Contrast Booster further enhances these spectacular scenes, just as the movie creators intended. Vivid, real-world colour With over a billion colours, each subtle nuance in shade and hue delivers ultimate realism. View from any angle Wide Angle ensures uninterrupted views for you, friends, and family. Unlock the movie creator's full intent With Dolby Vision / Atmos, DTS:X, IMAX Enhanced, and Studio Calibrated Modes by Netflix, and more. Movies included on BRAVIA 8 From the latest blockbusters to classics, redeem 10 movies and 24 months of unlimited streaming. The screen is the speaker, just like at the cinema With actuators on-screen, sound comes directly from where it’s happening within a scene. Turn your TV into the centre speaker With a Sony soundbar, both the TV and bar deliver precision-matched sound for ultimate immersion. Everything gets the surround sound treatment Even 2ch audio is upscaled to 5.1.2ch quality, surrounding you in the stadium atmosphere at home. Adjust voice volume without affecting other sound With Voice Zoom 3, enhance live sport commentaries, and hear dialogue from movies more clearly. With hands-free Voice Search Access over 10,000 apps and more, with your voice. You don't even need to find the remote! Watch smartphone content on the big screen Featuring both Chromecast built-in and Apple AirPlay, easily stream or cast your favourite content. Flexible 4-way stand Use the outside position (large surfaces), inside position (small shelves), or two soundbar options. Unlock exclusive features with your PS5 Game Mode is automatically activated to minimise lag, maximise responsiveness, and beat the enemy. Catch more detail in high contrast scenes See crucial details and stunning colours, even in the brightest and darkest parts of the screen. Access your PlayStation remotely No need to move your console from room-to-room. You could even play from a friend’s house! All your gaming essentials in one place Customise your game with Motion Blur Reduction, a Black Equalizer to brighten your screen, and more! Smooth, responsive gameplay Includes 4K/120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). Save on your energy bills Our Eco Dashboard allows you to easily monitor and manage your energy settings. No batteries needed! Our new Eco Remote is made from 80% recycled materials and can be charged via USB-C. Our own recycled material We reduce the use of virgin plastic – because premium designs don’t have to cost the environment. See how the BRAVIA 8 compares BRAVIA 8 A95L BRAVIA 9 BRAVIA 7

Review: OMG!!! A Stunning Visual Experience - The Sony BRAVIA XR-42A90K is an outstanding television that truly delivers on every level. The picture quality is breathtaking, with deep, rich blacks and vivid, lifelike colors that make watching anything feel immersive. The OLED technology shines through, and the XR Cognitive Processor takes everything to the next level with incredible clarity and detail. The sound quality is equally impressive. The Acoustic Surface Audio+ feature ensures that sound comes directly from the screen, creating a more realistic and engaging experience. Whether you're watching movies, sports, or your favorite series, it feels like you're right there in the action. The design is sleek and modern, fitting perfectly into any living space. The compact size of the 42-inch model is ideal for smaller rooms without compromising on quality. It's also packed with features like HDMI 2.1, making it perfect for next-gen consoles, and the Google TV interface is intuitive and easy to navigate. Overall, the BRAVIA XR-42A90K is a top-tier television that offers incredible value for its price. Sony has truly outdone itself with this model, making it an excellent choice for anyone looking to upgrade their home entertainment setup. Highly recommended!
Review: Impressive performance - This television is no ‘budget model’ so you expect it to be good, and it doesn’t disappoint. Colours are sharp, bright and natural and the sound, without a sound bar added, is impressive. We wanted something that would stand on a corner unit, without completely dominating the room. It also had to be viewable from a number of seating positions, on these issues it ticked all the boxes. Netflix and desertcart streaming services are accessible from the handsets, of which there are two. Why two? To be honest you will need both to do different things, though that does seem a little odd. Setting up was simple enough using the quick setup guide, so you shouldn’t have much of a problem here. I did have an issue with the Bravia Core app. which I discovered was being blocked by the parental settings of my broadband service, but Sony were very helpful in putting things right. The navigation system is a tad less user friendly than on my Samsung Smart TV, but that may just be because I am used to using it. I pondered awarding four stars, but it is of such a high quality picture and sound at the price point, it deserves the full quota,

## Features

- PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels, XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended, Five year warranty available via redemption
- SOUND QUALITY: On the BRAVIA 8, the screen is the speaker - just like a cinema screen, Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment
- TV & SOUNDBAR: Turn your home into a BRAVIA Theatre, Sony soundbars with 360 Spatial Sound Mapping create phantom speakers in a cinematic layout; Acoustic Center Sync delivers immersive audio-visual alignment
- DESIGN: Designed to take centre stage, the BRAVIA 8 harmoniously blends with home interiors and accessories, The 4-way stand provides real flexibility, The rechargeable Eco Remote is backlit for movie nights
- UX: Over 10,000 apps and games are available on this Google TV, along with Voice Search, Apple AirPlay 2, and Chromecast built-in, You could save up to £237 on your energy bills with this television

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CZVL353R |
| Antenna Location | Home Entertainment, Gaming, and Smart Home Integration |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Audio Output Mode | Surround |
| Battery Types | Lithium-Ion |
| Best Sellers Rank | 5,447 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 78 in TVs |
| Box Contents | Remote Control, Batteries, Stand, Operating Instructions, |
| Brand | Sony |
| Brand Name | Sony |
| Colour | Black |
| Connector Types | HDMI, USB, Wi-Fi, Bluetooth |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | High |
| Control Method | Remote |
| Controller Type | Remote Control |
| Country of Origin | United Kingdom |
| Customer Reviews | 4.3 out of 5 stars 116 Reviews |
| Display Backlight Technology | Self-Luminous |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| Display technology | OLED |
| Energy Efficiency Features | E |
| HDR Format Supported | HDR10, Dolby Vision |
| Hardware Interface | HDMI |
| Integrated Surround Sound Format | Dolby Atmos |
| Internet Applications | Google TV |
| Item Dimensions D x W x H | 3.8D x 171.3W x 98.4H centimetres |
| Line Voltage | 100-240 VAC 50-60 Hz |
| Manufacturer | Sony |
| Manufacturer Part Number | K77XR80PU |
| Model Name | K77XR80PU |
| Model Number | K77XR80PU |
| Model Series | K77XR80PU |
| Model Year | 2024 |
| Motion Enhancement Technology | XR Motion Clarity |
| Mounting Type | Table Mount, Wall Mount |
| Network Connectivity Technology | Bluetooth, HDMI, USB, Wi-Fi |
| Number of Audio Channels | 2.1 |
| Number of Batteries | 1 Lithium Ion batteries required. (included) |
| Operating Systems | Google TV |
| Picture Quality Enhancement Technology | XR Contrast Booster (OLED, 4K resolution) |
| Portable | No |
| Product Features | Bezel-Less Design, Built-In Speaker, Chromecast, Flat, Game Mode |
| Refresh Rate | 120 Hz |
| Refresh rate | 120 Hz |
| Remote Control Technology | Bluetooth |
| Resolution | 4K |
| Screen Finish Type | Flat |
| Screen Mirroring Technology | Apple AirPlay |
| Screen Size | 77 Inches |
| Screen size | 77 Inches |
| Signal Format | digital |
| Size | 77 Inch |
| Smart Home Compatibility | Smart Home Compatible |
| Speaker Description | Screen speaker technology with advanced sound processing capabilities |
| Special feature | Bezel-Less Design , Built-In Speaker, Chromecast, Flat, Game Mode |
| Total HDMI Port | 4 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Tuner Type | ATSC |
| VESA Mount Standard | 400 x 1200 mm |
| Video Encoding | HEVC, VP9 |
| Warranty Type | Full Warranty |
| Wireless Technology Type | Wi-Fi |

## Product Details

- **Aspect ratio:** 16:9
- **Brand:** Sony
- **Connectivity technology:** Bluetooth, HDMI, USB, Wi-Fi
- **Display technology:** OLED
- **Included components:** Remote Control, Batteries, Stand, Operating Instructions,
- **Product dimensions:** 3.8D x 171.3W x 98.4H centimetres
- **Refresh rate:** 120 Hz
- **Resolution:** 4K
- **Screen size:** 77 Inches
- **Special feature:** Bezel-Less Design, Built-In Speaker, Chromecast, Flat, Game Mode

## Images

![BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 1](https://m.media-amazon.com/images/I/7156C5ZKTnL.jpg)
![BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 2](https://m.media-amazon.com/images/I/611cb94EBEL.jpg)
![BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 3](https://m.media-amazon.com/images/I/71LEPXC6MTL.jpg)
![BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 4](https://m.media-amazon.com/images/I/812fL2MfYmL.jpg)
![BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty - Image 5](https://m.media-amazon.com/images/I/81qXgFSkY-L.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ OMG!!! A Stunning Visual Experience
*by T***S on 28 January 2025*

The Sony BRAVIA XR-42A90K is an outstanding television that truly delivers on every level. The picture quality is breathtaking, with deep, rich blacks and vivid, lifelike colors that make watching anything feel immersive. The OLED technology shines through, and the XR Cognitive Processor takes everything to the next level with incredible clarity and detail. The sound quality is equally impressive. The Acoustic Surface Audio+ feature ensures that sound comes directly from the screen, creating a more realistic and engaging experience. Whether you're watching movies, sports, or your favorite series, it feels like you're right there in the action. The design is sleek and modern, fitting perfectly into any living space. The compact size of the 42-inch model is ideal for smaller rooms without compromising on quality. It's also packed with features like HDMI 2.1, making it perfect for next-gen consoles, and the Google TV interface is intuitive and easy to navigate. Overall, the BRAVIA XR-42A90K is a top-tier television that offers incredible value for its price. Sony has truly outdone itself with this model, making it an excellent choice for anyone looking to upgrade their home entertainment setup. Highly recommended!

### ⭐⭐⭐⭐⭐ Impressive performance
*by R***S on 29 December 2022*

This television is no ‘budget model’ so you expect it to be good, and it doesn’t disappoint. Colours are sharp, bright and natural and the sound, without a sound bar added, is impressive. We wanted something that would stand on a corner unit, without completely dominating the room. It also had to be viewable from a number of seating positions, on these issues it ticked all the boxes. Netflix and Amazon streaming services are accessible from the handsets, of which there are two. Why two? To be honest you will need both to do different things, though that does seem a little odd. Setting up was simple enough using the quick setup guide, so you shouldn’t have much of a problem here. I did have an issue with the Bravia Core app. which I discovered was being blocked by the parental settings of my broadband service, but Sony were very helpful in putting things right. The navigation system is a tad less user friendly than on my Samsung Smart TV, but that may just be because I am used to using it. I pondered awarding four stars, but it is of such a high quality picture and sound at the price point, it deserves the full quota,

### ⭐⭐⭐⭐⭐ So y Bravia 8
*by L***E on 11 December 2025*

I as a bit quick to review this tv the first time I switched it on but since then it’s had an update and tweaked a few settings and I’m very happy with it now nice clear bright picture

## Frequently Bought Together

- Sony BRAVIA 8 OLED, K77XR80, 77 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz, 5 Year Warranty
- Ubluker 10K 8K 4K HDMI Cable 48Gbps 2M, Certified Ultra High Speed HDMI® Cable 4K 240Hz 144Hz 8K 60Hz 0.01ms HDR10+ ARC eARC HDCP2.3 Netflix Roku TV PC Monitor Projector PS5 4 X-box
- UGREEN HDMI 2.1 Cable Certified 10K 8K 4K 1440P@240/165/144/120Hz eARC HDR Ultra High Speed 48Gbps HDCP 2.3 Dolby Atmos Vision Compatible for PS5 Xbox Series S Soundbar TV Game Monitor Laptop PC(2M)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-06-04*