--- product_id: 725001265 title: "43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025)" brand: "lg" price: "€ 618.04" currency: EUR in_stock: true reviews_count: 8 url: https://www.desertcart.hr/products/725001265-43ua7700p-43-inch-class-ua77-series-led-ai-4k-smart store_origin: HR region: Croatia --- # Game Optimizer + FreeSync + VRR + Cloud Gaming Alpha 7 Gen8 AI Processor for enhanced picture & sound 48-inch OLED evo 4K UHD display 43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) **Brand:** lg **Price:** € 618.04 **Availability:** ✅ In Stock ## Summary > 🔥 Elevate your entertainment game with LG C2 OLED evo – where AI meets 4K brilliance! ## Quick Answers - **What is this?** 43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) by lg - **How much does it cost?** € 618.04 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/725001265-43ua7700p-43-inch-class-ua77-series-led-ai-4k-smart) ## Best For - lg enthusiasts ## Why This Product - Trusted lg brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Next-Level Gaming Ready:** Built-in GeForce NOW, Xbox Cloud Gaming, FreeSync, and VRR ensure ultra-smooth, tear-free gameplay with easy optimization via LG Game Optimizer. - • **AI-Powered Picture & Sound:** Alpha 7 Gen8 processor intelligently enhances brightness, detail, and audio for a personalized cinematic experience tailored just for you. - • **Seamless Smart TV Navigation:** webOS 25 offers lightning-fast access to 350+ free LG Channels and all your favorite streaming apps in one sleek interface. - • **Immersive OLED evo 4K Display:** Experience breathtaking clarity and vibrant colors with LG’s 48-inch OLED evo panel, perfect for your living room or home office. - • **Effortless Connectivity & Mirroring:** Stream or mirror content from your smartphone or tablet with Apple AirPlay 2 and Google Cast for a bigger, bolder viewing experience. ## Overview The LG C2 Series 48-Inch OLED evo Smart TV delivers stunning 4K UHD visuals powered by the Alpha 7 Gen8 AI processor, offering enhanced brightness, dynamic tone mapping, and personalized picture and sound settings. Featuring webOS 25 for seamless streaming access to 350+ free channels and popular apps, it also supports advanced gaming technologies like FreeSync, VRR, and cloud gaming platforms. With built-in Alexa, Apple AirPlay 2, and Google Cast, this sleek, wall-friendly TV is designed for immersive entertainment and effortless connectivity. ## Description Bring home 4K: An incredible watching experience. Bring home stunning 4K resolution in a range of screen sizes with LG UHD TVs. Enjoy fast, easy browsing and personalized recommendations—including 350+ free LG Channels¹. Spend less time searching and more time watching with LG webOS 25. The slim, wall-friendly design fits your space with style. Gamers can optimize settings in one place using the LG Game Optimizer. And with built-in GeForce NOW and Xbox Cloud Gaming², you can jump into cloud gaming with ease. ¹Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. ²Subscription and compatible gaming controller are required. ³Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. ## Features - 4K UHD TV: Everything you need to bring your favorite content to life with the power of 4K and the extras you crave. - ALPHA 7 AI PROCESSOR GEN8: Enhanced brightness, improved sound, refined picture detail with 4K upscaling and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8. - WEBOS: No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connect you to over 350 free channels and thousands of titles on demand¹ - PERSONALIZED PICTURE AND SOUND WIZARD: Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you. - HDR10 PRO: Delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect. - FILMMAKER MODE: Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience. - POWERFUL GAMEPLAY: Experience real-time action with virtually no tearing from FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming². Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.0 ports get you (and keep you) in the action. - TV MIRRORING: Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience³. ## Technical Specifications | Specification | Value | |---------------|-------| | Brand Name | LG | | Item Weight | 13.7 pounds | | Product Dimensions | 7.9 x 38.1 x 24.4 inches | | Item model number | 43UA7700PUB | | Color Name | Black | | Special Features | Browser, Built-In Speaker, Chromecast, Flat, Game Mode | | Item Weight | 13.7 Pounds | | Standing screen display size | 43 Inches | | Aspect Ratio | 16:9 | ## Product Details - **Screen Size:** 43 Inches - **Brand:** LG - **Display Technology:** LED - **Resolution:** 4K - **Refresh Rate:** 60 Hz - **Special Feature:** Browser, Built-In Speaker, Chromecast, Flat, Game Mode - **Included Components:** Power Cable, Remote Control, Stand, User Manual - **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi - **Aspect Ratio:** 16:9 - **Product Dimensions:** 7.9"D x 38.1"W x 24.4"H ## Images ![43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 1](https://m.media-amazon.com/images/I/81-0Im3TBoL.jpg) ![43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 2](https://m.media-amazon.com/images/I/81KHivELpBL.jpg) ![43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 3](https://m.media-amazon.com/images/I/81a8T2UlNGL.jpg) ![43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 4](https://m.media-amazon.com/images/I/81kyC1GjpLL.jpg) ![43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 5](https://m.media-amazon.com/images/I/71NVF6JZmJL.jpg) ## Available Options This product comes in different **Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Pleased with this purchase *by W***D on July 24, 2025* This television is awesome for the price! Definitely punches above its weight. Colors are vibrant. The black levels are a few shades more grey then an oled ( I have an lg cx, purchased for a family member) but it’s not distracting. Set up was easy. WiFi was set up with no problems. Sound quality without sound bar was also pretty decent.Cons: -Web Os, the interface although easy to use but is slow and lags.-construction is not to the standard of the higher end models but it doesn’t feel like it’s going to break.-some image break up can occur during in dark scenes with a lot of action but does correct itself.If you are on a budget looking for a quality television this one should be high up on your list of options. ### ⭐⭐⭐⭐⭐ Worth the cost *by D***N on September 24, 2025* Very good quality.. very sharp bigg difference from my older tv ### ⭐⭐⭐⭐⭐ So much better than other brands *by W***N on August 25, 2025* I’ve had an LG TV for nearly 6 years that was only 43 inches and it worked wonderfully, but it finally started having trouble just recently so I replaced it again with a bigger screen size for 55 inch and I love it! For a minute, I bought a Google TV at TCL thing And I hated it. I absolutely hated it. The remote control didn’t have a numeric pad like this one does the brightness of it just doesn’t compare to LG! I’m losing my eyesight and it was so difficult because there were a couple of movies that I really enjoy watching that had night scenes that were so dark. You couldn’t even see the people! That doesn’t happen with LG. It’s wonderful easy to use great color superior sound you have so many choices it’s wonderful. I highly recommend this TV and this brand compared to most. I’ve never had a problem with LG and I’m hoping not to have one in so far so good with this one. I don’t see anything that could cause it except the beautiful color maybe going someday hopefully not for another five or six years. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/725001265-43ua7700p-43-inch-class-ua77-series-led-ai-4k-smart](https://www.desertcart.hr/products/725001265-43ua7700p-43-inch-class-ua77-series-led-ai-4k-smart) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-04*