---
product_id: 728884840
title: "55-Inch Class UHD AI 4K UA77 Series Smart TV w/AI Sound Pro, HDR10, 4K Super Upscaling, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (55UA7700PUB, 2025)"
brand: "lg"
price: "€ 2405.37"
currency: EUR
in_stock: true
reviews_count: 9
category: "Lg"
url: https://www.desertcart.hr/products/728884840-55-inch-class-uhd-ai-4k-ua77-series-smart-tv
store_origin: HR
region: Croatia
---

# Alpha 7 Gen8 AI Processor Cloud gaming ready 55-inch immersive display 55-Inch Class UHD AI 4K UA77 Series Smart TV w/AI Sound Pro, HDR10, 4K Super Upscaling, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (55UA7700PUB, 2025)

**Brand:** lg
**Price:** € 2405.37
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your living room with AI-powered 4K brilliance and game-ready speed!

## Quick Answers

- **What is this?** 55-Inch Class UHD AI 4K UA77 Series Smart TV w/AI Sound Pro, HDR10, 4K Super Upscaling, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (55UA7700PUB, 2025) by lg
- **How much does it cost?** € 2405.37 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/728884840-55-inch-class-uhd-ai-4k-ua77-series-smart-tv)

## Best For

- lg enthusiasts

## Why This Product

- Trusted lg brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Level Gaming Hub:** Built-in GeForce NOW, Xbox Cloud Gaming, FreeSync, and Game Optimizer keep you ahead in every match.
- • **Cinematic 4K Brilliance:** Experience stunning UHD clarity with HDR10 Pro and Filmmaker Mode for true-to-director visuals.
- • **Seamless Smart Navigation:** webOS 25 offers lightning-fast access to 350+ free channels and all your favorite streaming apps.
- • **AI-Powered Picture & Sound:** Alpha 7 Gen8 processor personalizes brightness, sound, and upscales content for a premium viewing vibe.
- • **Effortless Multi-Device Sync:** Apple AirPlay 2 & Google Cast let you mirror your phone or tablet for a bigger, bolder screen experience.

## Overview

The LG 55UA7700PUB is a 55-inch UHD Smart TV featuring the Alpha 7 Gen8 AI Processor for enhanced picture and sound, HDR10 Pro, and Filmmaker Mode for authentic cinematic visuals. Powered by webOS 25, it provides access to 350+ free channels and popular streaming apps. Gamers benefit from built-in GeForce NOW, Xbox Cloud Gaming, FreeSync, and Game Optimizer. With Apple AirPlay 2 and Google Cast, it supports seamless device mirroring, making it a versatile centerpiece for entertainment and gaming in 2025.

## Description

Bring home 4K: An incredible watching experience. Bring home stunning 4K resolution in a range of screen sizes with LG UHD TVs. Enjoy fast, easy browsing and personalized recommendations—including 350+ free LG Channels¹. Spend less time searching and more time watching with LG webOS 25. The slim, wall-friendly design fits your space with style. Gamers can optimize settings in one place using the LG Game Optimizer. And with built-in GeForce NOW and Xbox Cloud Gaming², you can jump into cloud gaming with ease. ¹Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. ²Subscription and compatible gaming controller are required. ³Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

Review: Pleased with this purchase - This television is awesome for the price! Definitely punches above its weight. Colors are vibrant. The black levels are a few shades more grey then an oled ( I have an lg cx, purchased for a family member) but it’s not distracting. Set up was easy. WiFi was set up with no problems. Sound quality without sound bar was also pretty decent. Cons: -Web Os, the interface although easy to use but is slow and lags. -construction is not to the standard of the higher end models but it doesn’t feel like it’s going to break. -some image break up can occur during in dark scenes with a lot of action but does correct itself. If you are on a budget looking for a quality television this one should be high up on your list of options.
Review: LG 43in tv is perfect for a dorm! - I purchased this LG television for my college bound granddaughter for her dorm room and she loves it. I would highly recommend this for the clarity, size, and the price.

## Features

- 4K UHD TV: Everything you need to bring your favorite content to life with the power of 4K and the extras you crave.
- ALPHA 7 AI PROCESSOR GEN8: Enhanced brightness, improved sound, refined picture detail with 4K upscaling and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.
- WEBOS: No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connect you to over 350 free channels and thousands of titles on demand¹
- PERSONALIZED PICTURE AND SOUND WIZARD: Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
- HDR10 PRO: Delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect.
- FILMMAKER MODE: Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience.
- POWERFUL GAMEPLAY: Experience real-time action with virtually no tearing from FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming². Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.0 ports get you (and keep you) in the action.
- TV MIRRORING: Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience³.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0F5SFM2MR |
| Aspect Ratio | 16:9 |
| Best Sellers Rank | #12,470 in Electronics ( See Top 100 in Electronics ) #56 in LED & LCD TVs |
| Brand Name | LG |
| Color Name | Black |
| Customer Reviews | 4.4 4.4 out of 5 stars (538) |
| Date First Available | April 21, 2025 |
| Item Weight | 22.9 Pounds |
| Item model number | 55UA7700P |
| Product Dimensions | 10.1 x 48.3 x 30 inches |
| Special Features | Browser, Built-In Speaker, Chromecast, Flat, Game Mode |
| Standing screen display size | 55 Inches |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** LG
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** LED
- **Included Components:** Power Cable, Remote Control, Stand, User Manual
- **Product Dimensions:** 10.1"D x 48.3"W x 30"H
- **Refresh Rate:** 60 Hz
- **Resolution:** 4K
- **Screen Size:** 55 Inches
- **Special Feature:** Browser, Built-In Speaker, Chromecast, Flat, Game Mode

## Images

![55-Inch Class UHD AI 4K UA77 Series Smart TV w/AI Sound Pro, HDR10, 4K Super Upscaling, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (55UA7700PUB, 2025) - Image 1](https://m.media-amazon.com/images/I/81tvaXMT+ZL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Pleased with this purchase
*by W***D on July 24, 2025*

This television is awesome for the price! Definitely punches above its weight. Colors are vibrant. The black levels are a few shades more grey then an oled ( I have an lg cx, purchased for a family member) but it’s not distracting. Set up was easy. WiFi was set up with no problems. Sound quality without sound bar was also pretty decent. Cons: -Web Os, the interface although easy to use but is slow and lags. -construction is not to the standard of the higher end models but it doesn’t feel like it’s going to break. -some image break up can occur during in dark scenes with a lot of action but does correct itself. If you are on a budget looking for a quality television this one should be high up on your list of options.

### ⭐⭐⭐⭐⭐ LG 43in tv is perfect for a dorm!
*by T***E on January 25, 2026*

I purchased this LG television for my college bound granddaughter for her dorm room and she loves it. I would highly recommend this for the clarity, size, and the price.

### ⭐⭐⭐⭐⭐ Very good TV.
*by S***S on December 24, 2025*

This is a nice TV. we use this in our large training room at our company.Has a great picture and the functionality is good. Very happy with purchase.

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**Shop now:** [https://www.desertcart.hr/products/728884840-55-inch-class-uhd-ai-4k-ua77-series-smart-tv](https://www.desertcart.hr/products/728884840-55-inch-class-uhd-ai-4k-ua77-series-smart-tv)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-07*