--- product_id: 73095477 title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2)" brand: "l'oreal paris" price: "€ 65.50" currency: EUR in_stock: true category: "L'oreal Paris" url: https://www.desertcart.hr/products/73095477-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye store_origin: HR region: Croatia --- # Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2) **Brand:** l'oreal paris **Price:** € 65.50 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with fade-defying brilliance! ## Quick Answers - **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2) by l'oreal paris - **How much does it cost?** € 65.50 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/73095477-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** Includes color gel, developer crème, gloves, and shine conditioner infused with UV filter and Vitamin E for silky, resilient hair. - • **Long-lasting Radiance:** Enjoy luminous, fade-defying color that stays vibrant for up to 9 weeks—because your look deserves to last. - • **Precision Application:** No-drip gel formula ensures mess-free, exact coverage for salon-quality results at home. - • **Signature Shade Range:** Choose from over 50 luminous shades, including the trendy Lightest Ash Blonde 9.5A, to express your unique style. - • **Gray Coverage & Multi-Hair Type:** Effectively covers gray hair and suits all hair types, delivering rich, natural-looking color from root to tip. ## Overview L'Oreal Paris Superior Preference Permanent Hair Color offers a no-drip gel formula that delivers rich, luminous, and fade-defying hair color for up to 9 weeks. This complete at-home kit includes a developer crème, gloves, and a Vitamin E and UV filter-infused Shine Protect Conditioner to maintain vibrant, silky hair. Suitable for all hair types and effective on gray hair, it comes in over 50 shades, including the popular Lightest Ash Blonde 9.5A, making it the go-to choice for professional-quality, long-lasting color. ## Description L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07D9SRNFV | | ASIN | B07D9SRNFV | | Best Sellers Rank | #165 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 9.5A Lightest Ash Blonde | | Container Type | Box | | Customer Reviews | 4.7 4.7 out of 5 stars (1,452) | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 00071249378656, 20071249378650 | | Hair Color Permanence | Permanent | | Hair Type | Normal | | Item Form | Gel | | Item model number | 071249378656 | | Manufacturer | L'Oreal Multipacks Ameripac | | Manufacturer | L'Oreal Multipacks Ameripac | | Manufacturer Part Number | 071249378656 | | Material Features | Gentle, conditioning, fade-defying | | Material Type Free | Ammonia Free | | Model Number | 071249378656 | | Number of Items | 2 | | Package Size Name | Pack of 2 | | Product Benefits | Conditioning, Hair Coloring | | Product Dimensions | 2.26 x 7 x 6.25 inches; 1.15 Pounds | | Recommended Uses For Product | Softening | | Set Name | Complete Kit | | Suitable Hair Color | Light Blonde | | UPC | 071249378656 | | UPC | 071249378656 | | Unit Count | 2 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 9.5A Lightest Ash Blonde - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Conditioning, Hair Coloring ## Images ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/8124b2Mxf2L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2) - L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 82 Strawberry Blonde, 1 Hair Dye Kit - L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/73095477-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.hr/products/73095477-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-29*