---
product_id: 736452107
title: "The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters"
price: "€ 17.92"
currency: EUR
in_stock: true
reviews_count: 6
url: https://www.desertcart.hr/products/736452107-the-adweek-copywriting-handbook-the-ultimate-guide-to-writing-powerful
store_origin: HR
region: Croatia
---

# The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

**Price:** € 17.92
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- **How much does it cost?** € 17.92 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/736452107-the-adweek-copywriting-handbook-the-ultimate-guide-to-writing-powerful)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.co.jp: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters : Sugarman, Joseph: Foreign Language Books

Review: 毎日100通以上の売込メールを受け取っている今日この頃。なんだかダラダラとした文章がいやでいやでたまりません。どうしてこんなメールが多くなってしまったのか？ セールスレターってこんなにダラダラしているものなのだろうか？と思い、パソコンで検索してみると、実は、今主流になっているダラダラメールは、本来は似て非なるもの。基本になるセールスレターが湾曲され、やたらとダラダラした文字の列挙にしか過ぎなくなってしまったことが解りました。 10社以上の実際の広告を使って、その中に使われているSales Letterのテクニックが説明されているので、非常に参考になりました。 この本は、本来のセールスレターを書くということの考え方やプロセスが説明されていて、非常に役立ちました。基本からセールスレターとくにダイレクト・マーケティングを学たい人やそういった仕事につく人にとってはかなりお薦めの本の一つです。
Review: This book contain all you need to become a Great CopyWriter . This book Is spectacular because , he explain the cruscial psicological trigger in a simple and Fanny way. It Is Outstanding because explain basic and advanced copywriting tecnique in a single Outstanding way , that you can't wait start write a Sales Letter.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Amazon Bestseller | #120,670 in Foreign Language Books ( See Top 100 in Foreign Language Books ) #74 in Professional & Technical Industries & Professions #76 in Direct Marketing (Foreign Language Books) #127 in Market Research Business |
| Customer Reviews | 4.7 4.7 out of 5 stars (1,129) |
| Dimensions  | 7.5 x 1.2 x 9.4 inches |
| Edition  | 1st |
| ISBN-10  | 0470051248 |
| ISBN-13  | 978-0470051245 |
| Item Weight  | 1.05 Kilograms |
| Language  | English |
| Print length  | 368 pages |
| Publication date  | November 17, 2006 |
| Publisher  | Wiley |

## Images

![The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Image 1](https://m.media-amazon.com/images/I/61qYKhU5hWL.jpg)
![The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Image 2](https://m.media-amazon.com/images/I/814yyhLiAeL.jpg)
![The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Image 3](https://m.media-amazon.com/images/I/91hsJUMXVuL.jpg)
![The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Image 4](https://m.media-amazon.com/images/I/31fNCljcXvL.jpg)
![The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Image 5](https://m.media-amazon.com/images/I/31eJRj5yxHL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by B***B on February 2, 2009*

毎日100通以上の売込メールを受け取っている今日この頃。なんだかダラダラとした文章がいやでいやでたまりません。どうしてこんなメールが多くなってしまったのか？ セールスレターってこんなにダラダラしているものなのだろうか？と思い、パソコンで検索してみると、実は、今主流になっているダラダラメールは、本来は似て非なるもの。基本になるセールスレターが湾曲され、やたらとダラダラした文字の列挙にしか過ぎなくなってしまったことが解りました。 10社以上の実際の広告を使って、その中に使われているSales Letterのテクニックが説明されているので、非常に参考になりました。 この本は、本来のセールスレターを書くということの考え方やプロセスが説明されていて、非常に役立ちました。基本からセールスレターとくにダイレクト・マーケティングを学たい人やそういった仕事につく人にとってはかなりお薦めの本の一つです。

### ⭐⭐⭐⭐⭐ Review
*by A***R on July 17, 2019*

This book contain all you need to become a Great CopyWriter . This book Is spectacular because , he explain the cruscial psicological trigger in a simple and Fanny way. It Is Outstanding because explain basic and advanced copywriting tecnique in a single Outstanding way , that you can't wait start write a Sales Letter.

### ⭐⭐⭐⭐⭐ Review
*by J***S on December 9, 2025*

Found this as a recommendation from a social media person I follow. She recommended the first half of this book, as an aid to critical thinking. Boy, she was not wrong. I have zero interest in copywriting, but this should be a top read for anyone who wants to be an informed, critical thinker. Don’t just believe everything you get told. So good.

## Frequently Bought Together

- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Copywriter's Handbook
- Ogilvy on Advertising

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.hr/products/736452107-the-adweek-copywriting-handbook-the-ultimate-guide-to-writing-powerful](https://www.desertcart.hr/products/736452107-the-adweek-copywriting-handbook-the-ultimate-guide-to-writing-powerful)

---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-21*