--- product_id: 75312956 title: "Why We Buy: The Science Of Shopping" price: "€ 31.53" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.hr/products/75312956-why-we-buy-the-science-of-shopping store_origin: HR region: Croatia --- # Thousands of hours of field research Top-ranked in Market Research & Marketing In-depth consumer shopping behavior analysis Why We Buy: The Science Of Shopping **Price:** € 31.53 **Availability:** ✅ In Stock ## Summary > 🛒 Crack the code of consumer minds and never shop the same way again! ## Quick Answers - **What is this?** Why We Buy: The Science Of Shopping - **How much does it cost?** € 31.53 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/75312956-why-we-buy-the-science-of-shopping) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Data-Driven Insights:** Backed by thousands of hours of real-world consumer observation to decode shopping behavior. - • **Proven Sales Booster:** Endorsed by business owners who saw significant sales growth after applying its principles. - • **Actionable Strategies:** Practical tips for retailers and marketers to optimize store layout and signage for maximum impact. - • **Cross-Demographic Analysis:** Explores how men, women, children, and seniors uniquely influence shopping environments. - • **Retail Psychology Unlocked:** Reveals hidden factors like the 'butt-brush effect' and product placement secrets that drive sales. ## Overview Why We Buy is a compelling, research-based exploration of consumer behavior authored by Paco Underhill. Drawing on thousands of hours of fieldwork in diverse retail settings, it uncovers the subtle psychological and spatial dynamics that influence purchasing decisions. This book is a must-read for professionals aiming to elevate retail strategy and for anyone curious about the science behind shopping. ## Description Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including: How a well-placed shopping basket can turn a small purchase into a significant sale What the "butt-brush factor" is and how it can make sales plummet How working women have altered the way supermarkets are designed How the "boomerang effect" makes product placement ever more challenging What kinds of signage and packaging turn browsers into buyers For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime. Review: Why We Buy Helps Me Sell! - Since I have never been an avid shopper (usually once or twice a year besides the grocery), I found this book absolutely enlightening! I find I "shop like the guys" in the stores the few times I go each year. Usually I give my neighbor money and she buys my clothes, etc., during her very frequent shopping trips. However, about a year ago I opened a Holistic Clinic and have started carrying items to fill needs of my bodywork clients and yoga students, etc. Paco's book really made a BIG difference in how I have done the presentation of products, signs, customer checkout, etc. My sales did indeed increase significantly! I'm in a Business Networking group and have recommended the book to the other 20 people in that group and loaned it to a few. I also recommended it to 3 of our local bookstores (including a very large chain), the post office, and have given it as a gift to two friends who are starting their own businesses. My husband teases me about "Well, what does Paco say?" This book is fun to read, extremely informative, and has made a great difference in my sales - and a newfound enjoyment in shopping for me! Thanks Paco! Review: Very good spacial consumer behavior analysis - This book is focused on the development of a body of knowledge in how consumers shop from a physical standpoint. The main research methodology is that of general urban anthropology, meaning that the author bases his findings on thousands of observations of consumers in stores and then tries to synthesize his findings. I found the book very useful in drawing attention to the importance of observation in determining store layout, and some of the main conclusions are very enlightning, such as suggestions on how the different shopping behaviors of men, women, children and the elderly affect the optimal layout of a store. Issues such as shelf height and location, corridor width, and customer profiling are dealt with in many different examples, giving the reader a good understanding of the methodology and the main lessons learned. Overall, I recommend this book to someone who is somehow responsible for a retail environment. The lessons are good, the book is written in an engaging manner, and the method of thinking (observational) is presented in a convincing manner. The tone of the author is sometimes a little arrogant, and for that reason I took off a star, but otherwise it is a very useful book. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #578,084 in Books ( See Top 100 in Books ) #175 in Market Research Business (Books) #266 in Marketing & Consumer Behavior #2,430 in Cultural Anthropology (Books) | | Customer Reviews | 4.3 out of 5 stars 203 Reviews | ## Images ![Why We Buy: The Science Of Shopping - Image 1](https://m.media-amazon.com/images/I/912eBweuVjL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Why We Buy Helps Me Sell! *by C***R on April 20, 2000* Since I have never been an avid shopper (usually once or twice a year besides the grocery), I found this book absolutely enlightening! I find I "shop like the guys" in the stores the few times I go each year. Usually I give my neighbor money and she buys my clothes, etc., during her very frequent shopping trips. However, about a year ago I opened a Holistic Clinic and have started carrying items to fill needs of my bodywork clients and yoga students, etc. Paco's book really made a BIG difference in how I have done the presentation of products, signs, customer checkout, etc. My sales did indeed increase significantly! I'm in a Business Networking group and have recommended the book to the other 20 people in that group and loaned it to a few. I also recommended it to 3 of our local bookstores (including a very large chain), the post office, and have given it as a gift to two friends who are starting their own businesses. My husband teases me about "Well, what does Paco say?" This book is fun to read, extremely informative, and has made a great difference in my sales - and a newfound enjoyment in shopping for me! Thanks Paco! ### ⭐⭐⭐⭐⭐ Very good spacial consumer behavior analysis *by D***V on March 17, 2003* This book is focused on the development of a body of knowledge in how consumers shop from a physical standpoint. The main research methodology is that of general urban anthropology, meaning that the author bases his findings on thousands of observations of consumers in stores and then tries to synthesize his findings. I found the book very useful in drawing attention to the importance of observation in determining store layout, and some of the main conclusions are very enlightning, such as suggestions on how the different shopping behaviors of men, women, children and the elderly affect the optimal layout of a store. Issues such as shelf height and location, corridor width, and customer profiling are dealt with in many different examples, giving the reader a good understanding of the methodology and the main lessons learned. Overall, I recommend this book to someone who is somehow responsible for a retail environment. The lessons are good, the book is written in an engaging manner, and the method of thinking (observational) is presented in a convincing manner. The tone of the author is sometimes a little arrogant, and for that reason I took off a star, but otherwise it is a very useful book. ### ⭐⭐⭐⭐ Paco's Life Work *by A***O on January 21, 2005* Paco Underhill's Envirosell has carved out a healthy and valuable niche in retail consulting - loosely, it's the 'science of shopping,' and Paco and team do impressive legwork to round up secret shopper-based observation and hidden video analysis. But, don't expect to read 'Science of Shopping' and come out with a gameplan for your small- or medium-sized chain (although there's certainly a fair share of pointers). 'Why We Buy' is more a walk through Paco's life work, the evolution of the science. And kudos to Paco for that: he literally invented the field. My hats off to him. Coming out with the book was a brilliant piece of marketing. Want proof of that? When I pulled up 'Why We Buy' here on amazon to write this review, I was met with a sponsored link to Envirosell. Sweet. ## Frequently Bought Together - Why We Buy: The Science Of Shopping - Buyology: Truth and Lies About Why We Buy --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/75312956-why-we-buy-the-science-of-shopping](https://www.desertcart.hr/products/75312956-why-we-buy-the-science-of-shopping) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-09-23*