---
product_id: 753808768
title: "77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B)"
brand: "sony"
price: "€ 4404.00"
currency: EUR
in_stock: true
reviews_count: 8
category: "Sony"
url: https://www.desertcart.hr/products/753808768-77-inch-oled-4k-ultra-hd-tv-bravia-xr8b-smart
store_origin: HR
region: Croatia
---

# PS5 exclusive Auto HDR & Game Mode 120Hz OLED refresh rate for blur-free motion 8M self-lit pixels for pure black contrast 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B)

**Brand:** sony
**Price:** € 4404.00
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your entertainment with the ultimate 77" OLED powerhouse — where cinema meets next-gen gaming!

## Quick Answers

- **What is this?** 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B) by sony
- **How much does it cost?** € 4404.00 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/753808768-77-inch-oled-4k-ultra-hd-tv-bravia-xr8b-smart)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Crystal Clear Motion:** 120Hz XR OLED Motion technology ensures blur-free action scenes and sports, keeping every detail razor sharp.
- • **Next-Level PS5 Gaming:** Unlock exclusive PlayStation 5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode for ultra-realistic gameplay.
- • **Seamless Streaming Hub:** Google TV integrates all your favorite apps with voice control, plus effortless casting via AirPlay 2 and Google Cast.
- • **Pure Black OLED Contrast:** Experience unrivaled depth with over 8 million self-lit pixels delivering true blacks and vibrant colors that pop.
- • **Cinematic Picture & Sound:** Dolby Vision HDR, Dolby Atmos, and Acoustic Surface Audio+ create an immersive theater-quality experience right in your living room.

## Overview

The Sony BRAVIA XR8B 77-inch OLED 4K Ultra HD Smart TV combines over 8 million self-lit pixels for perfect black contrast with a powerful XR Processor that enhances color and clarity in real-time. Designed for the professional millennial gamer and cinephile, it features exclusive PlayStation 5 optimizations, Dolby Vision HDR, Dolby Atmos sound, and Google TV integration for seamless streaming and voice control. With a 120Hz refresh rate and XR OLED Motion technology, it delivers blur-free, crystal-clear visuals, making it a top-tier choice for immersive gaming and cinematic viewing.

## Description

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch. When the screen is the speaker, you will experience a totally unique and immersive sound-from-screen experience, where the sound follows the action on screen.

Review: Absolutely killer TV for ps5! - The picture on this screen is amazing. I purchased this for my PS5 gaming TV and it does not disappoint! Crimson Desert graphics rival the highest end PC systems which is what I was hoping for. Also very cool that activating the controller turns on the TV natively, I didn't have to configure anything. Movies and streaming look fantastic. Has the best black color and contrast I've ever seen on a TV. It's still a little pricey, but so worth it. The audio is pretty great too. Voices sound like they are coming from different directions.
Review: Awesome TV at a good price - Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space. Viewing angles are good. When on picture has minimal glare n reflections but when off the screen does reflect a lot of window sourced light. So far enjoying this serious upgrade from regular TV technology. After several attempts at purchasing direct from Sony I found desertcart was without doubt the best supplier as many other vendors use some very lame contractors. Very happy with this purchase.

## Features

- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
- EFFORTLESSLY STREAM TO YOUR TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix and Prime Video.
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0FHYCR41F |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Best Sellers Rank | #10,105 in Electronics ( See Top 100 in Electronics ) #7 in OLED TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Contrast Ratio | High |
| Control Method | Remote, Voice |
| Customer Reviews | 4.6 out of 5 stars 215 Reviews |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos, DTS:X |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Manufacturer | Sony |
| Mfr Part Number | K77XR8BB |
| Model Name | BRAVIA XR8B |
| Model Number | K77XR8B |
| Model Series | BRAVIA XR8B |
| Model Year | 2025 |
| Motion Enhancement Technology | XR OLED Motion |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion |
| Refresh Rate | 120 Hz |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 77 Inches |
| Signal Format | ATSC |
| Size | 77 |
| Smart Home Compatibility | Smart Home Compatible |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 Watts |
| Special Feature | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu Special Feature Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 1 |
| Tuner Type | ATSC |
| UPC | 027242934108 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 600 x 400 mm |
| Video Encoding | H.265 (HEVC), VP9 |
| Warranty Description | 1 year |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, Stand, Manuals
- **Product Dimensions:** 16"D x 67.5"W x 39.88"H
- **Refresh Rate:** 120 Hz
- **Resolution:** 4K
- **Screen Size:** 77 Inches

## Images

![77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B) - Image 1](https://m.media-amazon.com/images/I/71vtn+ldjxL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google Assistant to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Can you wirelessly stream content from your phone to the TV?**
A: Yes, you can easily stream movies, shows, photos, and more to your TV from your Android device with Chromecast built-in or Apple device with AirPlay 2.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen

**Q: Does this TV have enhanced audio?**
A: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action. Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely killer TV for ps5!
*by H***N on May 21, 2026*

The picture on this screen is amazing. I purchased this for my PS5 gaming TV and it does not disappoint! Crimson Desert graphics rival the highest end PC systems which is what I was hoping for. Also very cool that activating the controller turns on the TV natively, I didn't have to configure anything. Movies and streaming look fantastic. Has the best black color and contrast I've ever seen on a TV. It's still a little pricey, but so worth it. The audio is pretty great too. Voices sound like they are coming from different directions.

### ⭐⭐⭐⭐⭐ Awesome TV at a good price
*by S***S on February 7, 2026*

Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space. Viewing angles are good. When on picture has minimal glare n reflections but when off the screen does reflect a lot of window sourced light. So far enjoying this serious upgrade from regular TV technology. After several attempts at purchasing direct from Sony I found Amazon was without doubt the best supplier as many other vendors use some very lame contractors. Very happy with this purchase.

### ⭐⭐⭐⭐⭐ The best looking TV I’ve literally ever seen
*by S***N on December 8, 2025*

Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs.

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---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-06-23*