---
product_id: 77965612
title: "People Aren't Robots: A practical guide to the psychology and technique of questionnaire design"
price: "€ 37.36"
currency: EUR
in_stock: false
reviews_count: 3
url: https://www.desertcart.hr/products/77965612-people-arent-robots-a-practical-guide-to-the-psychology-technique
store_origin: HR
region: Croatia
---

# People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

**Price:** € 37.36
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** People Aren't Robots: A practical guide to the psychology and technique of questionnaire design
- **How much does it cost?** € 37.36 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/77965612-people-arent-robots-a-practical-guide-to-the-psychology-technique)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

People Aren't Robots: A practical guide to the psychology and technique of questionnaire design : Pettit PhD, F. Annie: desertcart.co.uk: Books

Review: Short, practical, and based on solid experience - If you're doing a survey, do yourself a favour and read this engaging little book. Annie Pettit is a leading Canadian survey methodologist, with awesome qualifications: she's got a PhD, and has been awarded the honour of Fellow of Canada's most prestigious market research and customer insight professional association, MRIA. More importantly for us, her readers: She's realistic, humorous, and has a lovely simple writing style. In this charming little book, she's put together lots of practical tips for designing a decent questionnaire that real people can answer accurately. You can easily read it in a couple of hours, and if you follow her advice you'll get much better results from your survey.
Review: Great book, very much to the point - (You beat me to it Caroline, I finished the book this morning:) Great book, full of practical advice. It's very short (50 pages), but very much to the point.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 94,526 in Books ( See Top 100 in Books ) 2 in Research Methods 64 in Under- & Postgraduate Student Guides 13,673 in Social Sciences (Books) |
| Customer Reviews | 4.8 out of 5 stars 29 Reviews |

## Images

![People Aren't Robots: A practical guide to the psychology and technique of questionnaire design - Image 1](https://m.media-amazon.com/images/I/61dPrSSyhkL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Short, practical, and based on solid experience
*by C***T on 10 February 2017*

If you're doing a survey, do yourself a favour and read this engaging little book. Annie Pettit is a leading Canadian survey methodologist, with awesome qualifications: she's got a PhD, and has been awarded the honour of Fellow of Canada's most prestigious market research and customer insight professional association, MRIA. More importantly for us, her readers: She's realistic, humorous, and has a lovely simple writing style. In this charming little book, she's put together lots of practical tips for designing a decent questionnaire that real people can answer accurately. You can easily read it in a couple of hours, and if you follow her advice you'll get much better results from your survey.

### ⭐⭐⭐⭐⭐ Great book, very much to the point
*by W***N on 21 June 2017*

(You beat me to it Caroline, I finished the book this morning:) Great book, full of practical advice. It's very short (50 pages), but very much to the point.

### ⭐⭐⭐ Shorter than expected
*by J***T on 31 January 2018*

Not quite as detailed as I'd hoped, but more than enough to help with an academic project. A lot if it is rather obvious, but it does have a few nice insights that I'm likely to cite in the future.

## Frequently Bought Together

- People Aren't Robots: A practical guide to the psychology and technique of questionnaire design
- Surveys That Work: A Practical Guide for Designing and Running Better Surveys
- Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.hr/products/77965612-people-arent-robots-a-practical-guide-to-the-psychology-technique](https://www.desertcart.hr/products/77965612-people-arent-robots-a-practical-guide-to-the-psychology-technique)

---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-11*