---
product_id: 865810
title: "Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight | 92% Naturally Derived*, 2.5 Ounce"
brand: "aveda"
price: "€ 65.90"
currency: EUR
in_stock: true
reviews_count: 13
category: "Aveda"
url: https://www.desertcart.hr/products/865810-aveda-men-pure-formance-grooming-clay-strong-pliable-hold-matte
store_origin: HR
region: Croatia
---

# 92% naturally derived ingredients Strong, pliable hold Matte, non-greasy finish Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight | 92% Naturally Derived*, 2.5 Ounce

**Brand:** aveda
**Price:** € 65.90
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your grooming game with power, polish, and purpose.

## Quick Answers

- **What is this?** Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight | 92% Naturally Derived*, 2.5 Ounce by aveda
- **How much does it cost?** € 65.90 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/865810-aveda-men-pure-formance-grooming-clay-strong-pliable-hold-matte)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Lightweight & Flexible:** Style with confidence—restyle throughout the day without losing control or texture.
- • **Unmatched All-Day Hold:** Keep your style locked in from morning meetings to after-hours networking without stiffness or greasiness.
- • **Effortless Matte Finish:** Achieve a sophisticated, shine-free look that says ‘polished, not overdone.’
- • **Naturally Derived Power:** 92% plant-based formula that aligns with your eco-conscious lifestyle and professional values.
- • **Certified Clean & Cruelty-Free:** 100% vegan, Leaping Bunny approved, and Certified B Corp for guilt-free grooming.

## Overview

Aveda Men Pure-Formance Grooming Clay delivers a strong yet pliable hold with a natural matte finish, crafted from 92% naturally derived ingredients. Lightweight and non-greasy, it allows flexible restyling all day long. Certified vegan, cruelty-free, and B Corp approved, this 2.5-ounce clay is the go-to styling essential for the modern professional man who values performance and sustainability.

## Description

Aveda Men Pure-Formance Grooming Clay is a versatile multitasking grooming product that will become a must-have in your routine. Its 92% naturally derived* formula adds texture and strong pliable hold without adding shine, and the lightweight formula provides the control you need to create any style—with a comb or your fingers. Formulated without: Animal-Derived Ingredients, Mineral Oil, SLS, SLES, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin, and Formaldehyde Donors. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water.

Review: Best grooming clay, hands down - Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.
Review: Go to for a few years now - This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.

## Features

- Strong Hold Hair Styling Clay for Men: Aveda Men Pure-Formance Grooming Clay gives hair maximum hold with a matte finish.
- Lightweight Formula: Grooming Clay adds texture and hold without shine and allows you to create and control your style, whether you use a comb or your fingers.
- Discover Aveda Men Pure-Formance: Our men’s hair care line includes shampoo and conditioner, Shave Cream, Thickening Paste, and so much more, all designed for men’s hair.
- How to Use: Work a small amount between palms and apply evenly through damp or dry hair.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002CMLS0A |
| Best Sellers Rank | #5,118 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9 in Hair Styling Clays |
| Brand Name | Aveda |
| Customer Reviews | 4.7 out of 5 stars 1,840 Reviews |
| Global Trade Identification Number | 00018084851036 |
| Hair Type | All |
| Item Form | Clay |
| Item Volume | 75 Milliliters |
| Item Weight | 132 Grams |
| Liquid Volume | 75 Milliliters |
| Manufacturer | Aveda |
| Material Type Free | Cruelty Free |
| Number of Items | 1 |
| Product Benefits | Gives strong, pliable hold. |
| Scent | Citrus, Lavender |
| Scent Name | Citrus, Lavender |
| UPC | 018084851036 |
| Unit Count | 2.5 Ounce |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 75 Milliliters
- **Material Type Free:** Cruelty Free
- **Product Benefits:** Gives strong, pliable hold.
- **Scent:** Citrus, Lavender

## Images

![Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight | 92% Naturally Derived*, 2.5 Ounce - Image 1](https://m.media-amazon.com/images/I/61x2yW94hRL.jpg)
![Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight | 92% Naturally Derived*, 2.5 Ounce - Image 2](https://m.media-amazon.com/images/I/71s6TB9N8kL.jpg)
![Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight | 92% Naturally Derived*, 2.5 Ounce - Image 3](https://m.media-amazon.com/images/I/81RldglxLAL.jpg)
![Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight | 92% Naturally Derived*, 2.5 Ounce - Image 4](https://m.media-amazon.com/images/I/81jG2Ck6P1L.jpg)
![Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight | 92% Naturally Derived*, 2.5 Ounce - Image 5](https://m.media-amazon.com/images/I/716C30k85aL.jpg)

## Questions & Answers

**Q: What are the key benefits of Aveda Men Pure-Formance Grooming Clay?**
A: It provides a strong yet pliable hold with a matte finish. The lightweight formula adds texture, allowing you to create a variety of styles.

**Q: What hair types does Aveda Men Pure-Formance Grooming Clay work best for?**
A: It works for all hair types and is particularly good at creating textured, natural looking styles.

**Q: How do I use Aveda Men Pure-Formance Grooming Clay?**
A: Work a small amount of the clay between your palms and apply it evenly through damp or dry hair. Use your fingers or a comb to create your desired style.

**Q: What products should I pair with Aveda Men Pure-Formance Grooming Clay?**
A: This grooming clay can be paired with other Aveda Men Pure-Formance products, such as the shampoo and conditioner, for a complete hair care regimen. For a firm hold that lasts, it can be used with Control Force Firm Hold Hair Spray.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best grooming clay, hands down
*by S***S on November 10, 2025*

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.

### ⭐⭐⭐⭐⭐ Go to for a few years now
*by J***5 on November 15, 2025*

This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.

### ⭐⭐⭐⭐⭐ The best for ladies with pixie cuts and fine hair!!
*by K***K on December 2, 2025*

Been using for my longer pixie style for at least 15 years or more. I have fine straight hair. I rub into scalp in the back of my head to volumize and thicken, and what is left on my hands I rub through my hair. They better never stop making it!!! I love it!! Smells great also! Washes out easily.

## Frequently Bought Together

- Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce
- Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz
- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz

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---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-05-20*