--- product_id: 87004054 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2)" brand: "l'oreal paris" price: "€ 64.28" currency: EUR in_stock: true category: "L'oreal Paris" url: https://www.desertcart.hr/products/87004054-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: HR region: Croatia --- # Up to 9 weeks fade-defying color Vitamin E-infused Shine Protect Conditioner No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) **Brand:** l'oreal paris **Price:** € 64.28 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with fade-defying brilliance! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) by l'oreal paris - **How much does it cost?** € 64.28 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/87004054-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, gloves, and instructions—everything you need for flawless color. - • **Long-Lasting Radiance:** Enjoy luminous, fade-defying hair color that stays vibrant for up to 9 weeks—because your look deserves to last. - • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application for salon-quality results at home every time. - • **Gray Coverage & Conditioning:** Superior gray coverage combined with conditioning agents leaves hair soft, shiny, and resilient. - • **Trusted Innovation Since 1973:** Backed by L'Oreal Paris’s cutting-edge technology and expertise, delivering over 50 luminous shades to express your unique style. ## Overview L'Oreal Paris Superior Preference Light Ash Blonde is a permanent hair color kit featuring a no-drip gel formula and a Vitamin E-enriched conditioner that delivers rich, luminous, and fade-defying color for up to 9 weeks. Designed for all hair types, it offers superior gray coverage and conditioning in a complete at-home kit trusted since 1973. ## Description L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07D9W1QM9 | | ASIN | B07D9W1QM9 | | Best Sellers Rank | #195 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 9A Light Ash Blonde | | Container Type | Box | | Customer Reviews | 4.5 4.5 out of 5 stars (59,170) | | Global Trade Identification Number | 00071249378816 | | Hair Color Permanence | Permanent | | Hair Type | Normal | | Item Form | Gel | | Item model number | 071249378816 | | Manufacturer | L'Oreal Multipacks Ameripac | | Manufacturer | L'Oreal Multipacks Ameripac | | Manufacturer Part Number | PR-COM-RT-X889784 | | Material Features | Gentle, conditioning, fade-defying | | Material Type Free | Ammonia Free,Peroxide Free | | Model Number | 071249378816 | | Number of Items | 2 | | Package Size Name | Pack of 2 | | Product Benefits | Conditioning, Hair Coloring | | Product Dimensions | 4.52 x 3.5 x 6.25 inches; 1.19 pounds | | Recommended Uses For Product | Softening | | Set Name | Complete Kit | | Suitable Hair Color | Light Blonde | | UPC | 071249378816 | | UPC | 071249378816 | | Unit Count | 2 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 9A Light Ash Blonde - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Conditioning, Hair Coloring ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/51IW76gSMHL.jpg) ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) - Image 2](https://m.media-amazon.com/images/I/51lO-Voc6ML.jpg) ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) - Image 3](https://m.media-amazon.com/images/I/41XuU9n8bTL.jpg) ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) - Image 4](https://m.media-amazon.com/images/I/41JkTUQgR2L.jpg) ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) - Image 5](https://m.media-amazon.com/images/I/51Cm4jx4YZL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is permanent hair dye?** A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy. **Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?** A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading. **Q: Does Superior Preference permanent hair color provide full gray coverage?** A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage. **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 9A Light Ash Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 9 Light Blonde, 2 Pack (Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/87004054-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.hr/products/87004054-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-10-27*