---
product_id: 92935472
title: "The Choice"
price: "€ 100.79"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.hr/products/92935472-the-choice
store_origin: HR
region: Croatia
---

# The Choice

**Price:** € 100.79
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Choice
- **How much does it cost?** € 100.79 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/92935472-the-choice)

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## Description

The Choice [Goldratt, Eliyahu M.] on desertcart.com. *FREE* shipping on qualifying offers. The Choice

Review: Meaningful life? Meaningless life? Goldratt shows you how to ACHIEVE either one! - Goldratt explains through conversations with his daughter and reports on past TOC projects how we can all choose to live a challenging and meaningful life based on self expression and taking responsibility for our lives. He explains his belief of 'Inherent Simplicity' -- that all circumstances no matter how apparently complicated are subject to fast improvement. He explains clearly and directly how we must try to control our situations and problems by seeking the truth of what causes them rather than being at the mercy of them. Some of these concepts are also dealt with in a compelling audio seminar by Goldratt called Beyond the Goal, which is offered at a very low price on desertcart-- an incredible value Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints (Your Coach in a Box) at less than $30. THE CHOICE has business and personal applications not less important than Richard Bach's ILLUSIONS Illusions: The Adventures of a Reluctant Messiah and JOHNATHAN LIVINGSTON SEAGULL Jonathan Livingston Seagull . Money well spent.
Review: Finding the Deeper Meaning of the Theory of Constraints - In The Choice, Eli Goldratt exposes the deep, underlying principles of life embodied in TOC. People are Good. People Think. Emotion is Logical. All Conflicts can be Eliminated. There are always Win-Win Solutions. Systems are Simple. Systems can be Improved Infinitely. Taken together, everyone should succeed. Then, why not? Dr. Goldratt teaches us in a very carefully written way how to find the errors we make and how to correct them. I urge you to read The Choice through quickly, and then read it again slowly, thoughtfully several times. The material talks much of distribution, but it is about living your life. To have a meaningful life is up to you; you make The Choice.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,160,854 in Books ( See Top 100 in Books ) #5,491 in Biographies of Business & Industrial Professionals #67,052 in Memoirs (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (54) |
| Dimensions  | 5.25 x 0.5 x 8 inches |
| ISBN-10  | 0884271897 |
| ISBN-13  | 978-0884271895 |
| Item Weight  | 9.6 ounces |
| Language  | English |
| Print length  | 173 pages |
| Publication date  | January 1, 2008 |
| Publisher  | North River Pr |

## Images

![The Choice - Image 1](https://m.media-amazon.com/images/I/41fPNZZDwTL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Meaningful life? Meaningless life? Goldratt shows you how to ACHIEVE either one!
*by A***T on November 2, 2008*

Goldratt explains through conversations with his daughter and reports on past TOC projects how we can all choose to live a challenging and meaningful life based on self expression and taking responsibility for our lives. He explains his belief of 'Inherent Simplicity' -- that all circumstances no matter how apparently complicated are subject to fast improvement. He explains clearly and directly how we must try to control our situations and problems by seeking the truth of what causes them rather than being at the mercy of them. Some of these concepts are also dealt with in a compelling audio seminar by Goldratt called Beyond the Goal, which is offered at a very low price on Amazon-- an incredible value Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints (Your Coach in a Box) at less than $30. THE CHOICE has business and personal applications not less important than Richard Bach's ILLUSIONS Illusions: The Adventures of a Reluctant Messiah and JOHNATHAN LIVINGSTON SEAGULL Jonathan Livingston Seagull . Money well spent.

### ⭐⭐⭐⭐⭐ Finding the Deeper Meaning of the Theory of Constraints
*by J***T on December 2, 2008*

In The Choice, Eli Goldratt exposes the deep, underlying principles of life embodied in TOC. People are Good. People Think. Emotion is Logical. All Conflicts can be Eliminated. There are always Win-Win Solutions. Systems are Simple. Systems can be Improved Infinitely. Taken together, everyone should succeed. Then, why not? Dr. Goldratt teaches us in a very carefully written way how to find the errors we make and how to correct them. I urge you to read The Choice through quickly, and then read it again slowly, thoughtfully several times. The material talks much of distribution, but it is about living your life. To have a meaningful life is up to you; you make The Choice.

### ⭐⭐⭐⭐ Relevant, interesting and meaningful.
*by A***O on May 4, 2009*

By reading The Goal (Goldratt's most famous book), a number of years back, at the insistance of a very wise owl, and with reluctance, since I tend to despise typical MBA's readings, I was able to increase productivity by over 20% without investing a dime and turn one of my companies around in less than a week. So I was eager and excited to read Goldratt's The Choice. Though less earth-shattering (and less counter-intuitive) than The Goal, it is none-the-less a very interesting, meaningful and relevant book about not only how to solve business problems, but also how to think clearly and improve any area of life. The style of the book is rather self-conscious and at times unnervingly patronizing. The main deffect of The Goal (the friction generated by the style, at the same time childish and patronizing) is exacerbated in this book, told in the voice of Goldratt's daughter. It is unnerving, because the energy spent trying to make the narrative believable, takes away from the smooth flow of the important ideas. It is also strange to have the narrator (the daughter) tell us in syrupy ways what a genius her father is, when we know the author is the father! (an excessively contrived, yet inneffective device). I also found fault with the chapter on tautologies and circular logic. Tautologies are not what Goldratt thinks they are, strictly speaking. And, hoping not to sound too petty, the use of "then" instead of "than" (more then -err, than- once) was my minor editorial pet peeve. The truly enjoyable parts of the book are "the reports" that the father sends the daughter. Even if they are just stylizations of real-life situations, they are very illustrative of what is possible with a little clear thinking. After reading the book, I am eager to generate "quantum change", and take my companies to net profits equal to my current revenues. It must be said that despite being a self proclaimed "true scientist", Goldratt's approach is "integral" (or "holistic" -at the risk of scaring you with New-Agy terminology-) in the sense that it is not a valueless, flat, reductionist approach to life, but quite the contrary, an embrace of the interrelation of Emotions, Intuition and Logic, and how it relates to "living a full life". It spouses a synergistic (again, apologies for the term) approach to conflict and contradictions and an integral notion of knowledge and knowing. 5 stars for content, 2 stars for style, equals 4 stars total (since I give more weight to the first).

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-16*