---
product_id: 97788496
title: "Strategic Brand Management: Building, Measuring, and Managing Brand Equity"
price: "€ 112.32"
currency: EUR
in_stock: true
reviews_count: 11
url: https://www.desertcart.hr/products/97788496-strategic-brand-management-building-measuring-and-managing-brand-equity
store_origin: HR
region: Croatia
---

# Strategic Brand Management: Building, Measuring, and Managing Brand Equity

**Price:** € 112.32
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- **How much does it cost?** € 112.32 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/97788496-strategic-brand-management-building-measuring-and-managing-brand-equity)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers

Review: THE reference on brand management - Keller delivers a clear, thorough approach to building and managing a brand. Period. Should be required reading for anyone in business!
Review: It's a text book but very easy to read for anyone looking to develop their brand ... - This is the bed text book I've read to understand the concept of brands and brand management. It's a text book but very easy to read for anyone looking to develop their brand internally.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,359,012 in Books ( See Top 100 in Books ) #133 in Product Management #283 in Business Marketing |
| Customer Reviews | 4.2 out of 5 stars 36 Reviews |

## Images

![Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Image 1](https://m.media-amazon.com/images/I/914OBpnmXnL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ THE reference on brand management
*by K***E on March 22, 2014*

Keller delivers a clear, thorough approach to building and managing a brand. Period. Should be required reading for anyone in business!

### ⭐⭐⭐⭐⭐ It's a text book but very easy to read for anyone looking to develop their brand ...
*by T***1 on August 10, 2015*

This is the bed text book I've read to understand the concept of brands and brand management. It's a text book but very easy to read for anyone looking to develop their brand internally.

### ⭐⭐⭐⭐ Loved them.
*by N***E on December 24, 2014*

Required reading for me, but overall I found the text to be well written and kept my interest level. I actually looked forward to the vast amounts of reading required because it was interesting stuff. The end of chapter case studies sealed the deal. Loved them.

## Frequently Bought Together

- Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- ISE New Products Management (ISE HED IRWIN MARKETING)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-17*