









🎯 Unlock your boldest shade yet—no brass, all brilliance!
HiColor Browns & Blondes Permanent Hair Color is specially formulated to lift dark hair 3-4 levels in one step without bleaching. Its rich creme formula conditions hair while delivering intense, long-lasting color that neutralizes brassiness. Designed for easy application and professional results, it’s the go-to choice for vibrant light auburn tones on black to medium brown hair.









| ASIN | B0002Z8PAA |
| Best Sellers Rank | #6,427 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #84 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (7,767) |
| Is Discontinued By Manufacturer | Yes |
| Item model number | 5110 |
| Manufacturer | L'Oreal Technique |
| Product Dimensions | 6.65 x 1.85 x 6.65 inches; 2.47 ounces |
| UPC | 657201051104 |
C**L
WHAT YOU NEED TO KNOW!
I studied the reviews and a lot of people never said what color their hair was originally or if they had grey or how often they do their roots- SO… I was sick of the nightmare- I have super straight hair and it is originally dark brown/almost black (if I dye it black people think it’s natural!) and I’ve been getting grays since I was a teenager. My hair also grows FAST, and I need to cut my bangs once a week! So one day I was feeling depressed about my hair bc I had gone to a salon just a minute before & now it was mega pink but already my usual black & white roots were coming in! In desperation I Googled Fashion Color for graying hair/ Dark hair and the first thing that popped up was THIS BRANS of reds! I like the UNNATURAL red colors (for now) but was told no permanent “fashion colors” exist by the PROS! (Oh but they DO!! Here’s one right here!) I used Magenta once that time I ordered it and now, once a week I do the roots; I read specifically that to cover grays/fade a bunch of very dark hair that you’d use 30 developer (20 if your hair iw fragile & use Age Beautiful or a brand called Silk!) and the permanent dye mix in your most obvious roots only (at the part, the sides, beneath bangs) and leave on 35 minutes. You can actually, w this color- I know they say you can’, but you can! You can open it up and use only half the color w half the recommended amt of developer (1.2 oz!) & then put the lid back on and put it in an air tight container! The next time you go to use it, it’s FINE! Shampoo your hair w Clenditioner (I got it that here too- it comes in a big variety of colors, smells amazing & gives your already amazing, head exploding color an extra POP! Everyone will ask you HOW you got your color! So I’m telling you- if you have very dark hair w some or even a LOT of grey in it (bc grey is tougher to color than black, as some people know!) THIS IS HOW! And you may not have to do it every week! I do bc I’m a freak, my hair is super straight and grows 100 miles an hour but if your hair grows more slowly- you don’t need to dye your whole head! And if you ever wondered how famous people NEVER have their roots showing? Ever? Now you know (except they don’t get their own hands or bathrooms dirty and have a team of experts following them around- I imagine!)! I will try to include a pic of my current hair but this is my first review where I’ve done that & I should have one to show you! This dye is the bees knees, people!
R**Y
Blackest hair dye.
AMAZING hair dye LOVE how black my hair gets, covers grey hair 100%.
J**7
Vibrant Color Without the Breakage
This hair color gives vibrant violet and black shades that last and look rich. The anti-breakage ceramic formula makes my hair feel healthier compared to other dyes, and it applies smoothly with even coverage. I’m really happy with how shiny and soft my hair feels afterward — a great choice for anyone looking for bold, long-lasting color without sacrificing hair health. I paired this with L’Oréal Technique 20 Volume Developer.
S**A
Love My Copper Hair!
UPDATE 7/10/22 I used this again to update my roots but used a sunset orange hair dye to brighten up my ends without lifting more. The pics attached are from this update. I have dark roots and you can see it really lightened and gave me the copper color back. Would still recommend. I also find using overtone orange for brown hair helps keep my color bright longer. I have used this brand before but in other shades of red. I really wanted this copper color but they never had it in stock at my stores and so I'd gone with other shades. I finally decided to order the copper and I'm glad I did. I have naturally medium to dark brunette hair. My hair was a kind of dark Auburn when I dyed it with this. I knew because my hair was previously dyed my roots would take quicker than the rest of my hair so I started with my ends. (I didn't want to use bleach) My roots were way too bright at first even still and there were some ashy streaks but that was more due to me running out of product (I used 2 boxes for my hair mixed with 30 developer) Because I wasn't happy with the streakiness I did another round the next day using another 2 boxes (with 30 developer) I didn't want to lighten my roots anymore just even them out but man it's hard to find toner to get rid of ash instead of getting rid of brassiness apparently. Anyway I started with the ends again and then mixed a little after care conditioner in with the rest of the dye (like a teaspoon not much) hoping it would dilute it enough to avoid over processing my roots. I then did the roots mostly just the tops where the streaks were the worst and left it on for another 10 minutes only because again I was afraid of too much lightening. Anyway it worked. I'm happy with the hair color. I love this copper color. On virgin hair this would have been much easier but if you have pre-colored hair you may want to consider bleaching the color out first if you want a more even and over all equal tone. Or possibly only use 20 developer on the roots? I'm not a stylist do your research lol I love this brand since I don't have to bleach my hair. I used Ion after care conditioner & some argon oil and my hair feels great even after two rounds. I will buy again when it's time to touch up.
M**S
Awesome! Works great!
Covered up my previously red hair pretty well, although under some light it’s still visible. I did use a volume 20 developer though so that might affect its performance. It has lasted a long time maybe 4-ish months now. Was expecting a bit of a blue tint so I was worried, but there was none thankfully, but that might be because of my previous hair color (red). Also does not stain after a few washes. I do feel like it dried my hair out quite a bit so use a good conditioner or hair mask especially if you had already died your hair before.
�**�
Good hair dye
I bought the Onyx Black color and I loved it ! It’s the darkest shade Ive ever had on my hair ! The only thing i don’t really like is the smell ! Even after shampooing 2 times and dry … still smelling very strong .. it also bleeds pretty bad .. recommend to use a black towel at least for 3 weeks
P**N
Good color
Love this black color
Y**S
Me encanta este color de cabello, y no maltrata mi cabello, ya que productos de alta calidad
K**E
Got a really great color result. Used with 40 vol. Applied on length first, for 15 minutes, then roots for 10 more minutes. Cover grey and silver perfectly. Ended up a little dark probably because I forgot to put a shower hat on as directed. DO NOT WASH hair after application; only rince thoroughly and apply a good conditioner. It's true it washes out less than other hair coloration but I wash my hair with almost cold water to keep coloration longer and I use shampoo for colored hair (schwarzkopf or any other good brand on sale). For the second application, since my hair are already lighter, I'm going to try with a 20 vol. and less time of leave on. I really recommend that product! It worth a try.
N**O
Really black
A**R
Awesome product and good and quick customer service. I achieved the colour after two attempts. Which was awesome since the hair was a 1b (dark brown almost black). Will definatly order again and maybe try a different colour next time.
J**N
Definitely on the darker side. Was looking for a brighter style red. Will stick with regular red colour.
A**G
Als ich es bestellt habe dachte ich okay gut. Dann habe ich es vor kurzem benutzt und mich gefragt warum es denn Rot wird obwohl ich schwarz bestellt habe, hab dann nochmals geschaut und festgestellt das es Schwarz lila ist aber von der Farbe Schwarz Lila wie es hier stand ist nichts zu sehen! Es wird rot und bleibt rot! Frech es als schwarz zu Verkaufen und es dann am Ende doch rot ist
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