- Food Coloring AmeriColor Soft - Gel Paste Junior Kit, 8 Colors, .75 Ounce Bottles

I’ve used a lot of food coloring over the years, but this AmeriColor Soft Gel Paste set genuinely impressed me, and not just for baking. I originally bought it to color homemade cotton candy ice cream, and the results were absolutely stunning. The colors were vibrant, clean, and true, giving the ice cream that dreamy, professional look without affecting the texture at all. What surprised me even more is how little you actually need. A tiny drop goes a long way. I was able to achieve soft pastels and bold, saturated colors with ease just by adjusting the amount. That alone makes this set an incredible value as it’s clear these bottles will last a very long time. I also used the colors to make homemade sprinkles for our gingerbread house, and they performed beautifully. The colors stayed rich after drying and didn’t dull or muddy. Everything looked cheerful, festive, and bakery-quality. It honestly elevated our entire holiday project. The packaging is excellent. The flip-top squeeze bottles are clean, controlled, and mess-free with no dipping tools, no contamination, no dried-out tubs. I love knowing I can use them occasionally without worrying they’ll dry up or turn into a sticky mess over time. The consistency is just right, smooth and easy to mix, not thick and clumpy. It blends effortlessly into ice cream bases, frosting, doughs, and candy melts without thinning them out or changing the texture. What I appreciate most is the versatility. This isn’t just a baking product; it’s perfect for creative projects too. Between desserts, holiday treats, and kid-friendly projects, this set has already proven itself indispensable in my kitchen. The brightness of the colors was impressive—they stayed bold and cheerful without looking artificial. If you want professional-looking color, excellent control, long-lasting quality, and real value for your money, this AmeriColor set delivers on every level. It’s one of those products you quickly realize you should’ve bought sooner, and once you have it, you won’t want to be without it again. Highly recommend.

I love this set. Has great colors that can be used solo or mixed to make more colors. They come sealed and you have to take off the caps, remove the seal, then put the caps back on. But the cap is great. It's flip top. You just squeeze the color out. And when close, it keeps the coloring from drying out. I had the W brand that came in tubs with screw caps. Those got messy, and you have to dip a spoon or a toothpick into the tub to get the product out. With how infrequently I bake and need coloring, I feel like I'm contaminating the coloring that way. If you're used to the W brand, the consistency of these colors are slightly thinner compared to the thicker almost pasty consistency of the W brand. Mixes a little easier. Color pay-off and quality of color is similar. A little goes a long way. You can make any shade of a color from pastel to very vibrant depending on how much coloring you add. It doesn't wet down your batter. I use for baking, icing, frosting, macarons... and for kids crafts like home made play dough and slime. I had the W brand set for years until they completely dried out. I hope this set lasts at least as long.

Used this dye kit for a wedding cake- the colors turned out great. They were very bright, haha, I toned them down quite a bit. They mixed well with others, and I could achieve the colors turned I wanted easily

I love this food coloring. It takes minimal drops to make true to color. It doesn't change the flavor of your frosting like some others I've tried. It also doesn't seem to stain everything. No Littles running around with blue mouths, lol.

quality product, keeps colors well without separating from frosting and dosent bleed. A drop is about all you need, they are very concentrated. My last set lasted about 10 years without incident but decided to get new ones. I appreciate these colors from Americolor than any other.

Love these colourings. The orange really pops!

De très belles couleurs et même mieux que celles que j'ai acheté sur un site professionnel. Pas besoin d'en mettre beaucoup, flacons très pratique et de belles couleurs vives. Parfait pour faire des Rainbow cake :)

Best!

Good quality and fast delivery

This is an amazing product it's easy to use and the colours are vibrant it gives good results every time