Soft Gel Paste Food Color, 4.5-Ounce, Super Red

Finally a food gel that turns red without using half the bottle, just a few drops and I get that vibrate bright red color not a pale red or pinkish red but bright red. I didn’t taste no weird aftertaste from the dye, Bottle size is decent think a small bottle of hot sauce in size. It’s easy to mix in to icing/frosting but be careful will stain your floor/counter if you get the gel directly on it and don’t clean it right away even on your skin of washed off may leave a slight stain for a few days. All in all worth it.

Came on time. Excellent color

I love this red dye. Super pigmented!

As always, this brand continues to be my go to food coloring gel. It is simple to use, produces a bright red without a ton of product and does nor effect the taste of my cookies. The gel goes a long way, making this is a fabulous value. The color does not bleed into other colors- even white. Plus, it does not turn your mouth red when you get the cookie.

Color came out great! Did not need to use a lot and mixed very well!

This icing color is amazing!! I makes bright and beautiful red with little ease and minimal mixing. I usually have to mix so much color to still end up with a pinkish red color with other brands but this will definitely be my go to color brand from now on!

My wonderful Kitchen Aid mixer conked out on me after only 2 months (but they replaced it right way) :-) at about 3 a.m. while in the midst of baking a Red Velvet cake for a dinner party the next day. When I went to pull down my old stand mixer I was so sleepy and tired that I forgot that I had 2 TBS of the Americolor Red Gel Paste Food Color on my counter and flipped it over. Wow! What a mess! I had to leave it after completing the cake-only managing to spray my tan-colored linoleum-tiled flooring and leaving my counter top, white stove, and other kitchen appliances stained with the vivid red food color. When I awoke from my brief nap 3 hours later I was able to remove the color from all surfaces and my guests were never aware of my mishaps. My shirt, however, is another story but It was old anyway. By the way, the cake was beautiful and I was able to successfully achieve the color that I was after!!! There was a slight bitter aftertaste to the batter that thankfully did not come through in the finished product-a huge relief.

This works when nothing else does! I was struggling to make a spiderman cake with wilton red gel colouring and koolaid... I ended up with cherry-flavoured coral-coloured Spiderman. I did my research and this is the best decision I have made as a new cake baker/decorator. For a true red you will still need to add a lot of colouring to your icing- but that's the beautiful thing about this product! Unlike Wilton gel, a lot of Americolor colouring does not alter the taste, and it does not alter the consistency of the icing! Would not recommend red icing in general for weddings or fancy occasions though because you will end up with a red tongue if you're using this as a main colour. Americolor is all I use now for colouring icing and batter. Their SUPER BLACK is a must have as well. After buying this product I was so thrilled I wanted to buy about 30 colours (I do a lot of baking). However, if you do a significant amount of cake decorating and want to stock up, amazon is not the place to do it, especially if you live in Canada like I do. Vanilla Food Company was a much better deal for a large order. They have a website, and I was able to order about 30 4.5 oz bottles at ~4.50 each, and got free shipping since my order was over $100. Meanwhile the same order on amazon was more expensive and had an additional shipping cost of $50-150 depending on if I opted to ship to the US or Canada. If you only need one or two bottles though, this is the place and product for you!! :)

Excelente, gran color y el sabor no se ve afectado