Clairol Natural Instincts Demi-Permanent Hair Dye, 8A Medium Cool Blonde

Love this hair color, so easy and quick to use. Not as harsh as other colors. If you are coloring over grey, it turns them a little orange, but I was aware of this before I purchased.

Beautiful color and fades gently.

I have dark blond/gray roots with highlights. I've been going to the salon for years, but the price is getting so expensive and now with the gray, I'm having to go more often. So I've been on the hunt to do my own roots and prolong my visits. I finally got the nerve up to try this. It did cover my grays, however it also really darkened my highlights, especially the highlights that were dry and overprocessed. Hopefully it washes out some but I even put coconut oil on the ends and didn't saturate it, so this was just from rinsing my hair out! It is more of a dark blond/light brown, nothing like the picture. I'm not sure I would use this again unless I can figure out how to avoid the highlights. Maybe I try with more saturated coconut oil on them. I would recommend starting lighter as other reviewers have said.

I really like Natural Instincts when I want to freshen up my hair color without having it look too harsh or obviously colored. The finished color looks soft and natural, and my hair still feels nice afterward. I also appreciate being able to do it at home instead of spending salon prices every time my color needs a refresh. Easy to use, pretty results, and a great option between salon visits.

I love the rich color of medium blonde. At almost 60, I'm not ready to let my hair go gray yet, but the light blonde shade is getting to be too much of the yellow/white blonde that is so common among mature women. The medium blonde shade is hard to find in stores. When first applied, this shade is monochromatic. When I have a specific event coming up, I apply it at least a week or to in advance. Within two or three washes, highlights begin to come out. My hair is naturally ash blonde: lots more ash than it used to be. As this semi-permanent color fades, there is no sharp line between roots and color, so it remains very natural looking. I only have to apply it every 8-10 weeks. I do roots first, then blend it out gradually after about ten minutes in. It's important to note that it will not lighten hair, but for my natural color, this shade is perfect!

I mixed the product as usual, but when I applied it to my hair it was very runny and did not work as it usually does. The product actually turned a little brassy and warm in areas instead of being a cool color. I normally purchase over the counter but couldn't find the lighter cool color so purchased online.

Great coverage. Even for my stubborn grays

I have used this formula (originally called "Linen," then "Medium Cool Blonde," but always 8A) for around 15 years. In that time, the packaging has changed three or four times, but it's always been the same color and outcome for me. This newest packaging, however, contains a formula that is very, very different from the formula I've been using all of these years. *I should have suspected this when I saw that the new packaging contains instructions to leave the color on for 20 minutes.* (Not 10, as it's been for many years.) The original formula would remove any copper/warm undertones from my medium/dark blonde hair, and would leave it brighter and glossy, with no discernible growth line afterwords. You can imagine my shock when this formula left my hair a bright, brassy orange blonde, easily one to two shades lighter than my natural color. I've waited two weeks, the brassiness hasn't dulled - and I have dark roots growing in . Believe the other reviews that say this formula has changed. It has - and not for the better. If you have light blonde or silver gray hair this color could work for you - any darker and you will end up with lightened and brassy color.

Remember, this is not bleach, will not lighten hair. Deposits colour a bit darker than expected (1 level) but fantastic grey coverage and excellent, gentle product. Will buy again.

Love this product

Turned my hair golden warm brassy, which I was trying to avoid by choosing a “cool” tone. 😭 but the conditioner is really nice.

This hair dye is not worth buying and doesn’t work well. After 20 minutes, there was no change at all.

Beautiful hair color easy to use & is a wonderful price. Your hair feels so soft & looks wonderful