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🌿 Ritual: Where vibrant color meets conscious care.
ARCTIC FOX Ritual is a semi-permanent, vegan, and cruelty-free hair dye delivering a rich burgundy shade that shines brightest on light hair. Free from ammonia and peroxide, it conditions hair while providing customizable color intensity and long-lasting, smear-resistant results—ideal for professionals seeking bold yet manageable self-expression.





























| ASIN | B07PYHSGYF |
| Best Sellers Rank | #166 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Color | RITUAL |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 5,712 Reviews |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Liquid |
| Manufacturer | BOINCA, INC. |
| Manufacturer Part Number | ARCTIC FOX |
| Material Features | gentle and conditioning |
| Material Type Free | Ammonia Free, Peroxide Free |
| Model Number | 422 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Contains highly pigmented, rich shades with no harmful chemicals, gentle for frequent use and conditions hair, offers long-lasting colors that are smear-less with a sweet scent, and made from vegan ingredients with no animal by-products. Product Benefits Contains highly pigmented, rich shades with no harmful chemicals, gentle for frequent use and conditions hair, offers long-lasting colors that are smear-less with a sweet scent, and made from vegan ingredients with no animal by-products. See more |
| Recommended Uses For Product | Hair coloring, Touch-ups |
| UPC | 810021110004 |
| Unit Count | 4 Fluid Ounces |
S**E
Soft, shiny, and just the color I needed.
I had recently gotten my hair colored at a salon to be a dark cherry cola using a demi-permanent solution. Absolutely loved it, but I want the color to pop a bit more until the next appointment later down the line (in this economy? it’ll be a while lol). Mixing this shade - Ritual - with some conditioner (plain white kind) was just the solution I needed as a weekly helper. I just added a few good squirts down into the bottle and shook it/mixed it really well. After shampooing, I lathered it in and combed it through to get every strand, covered it with a shower cap to finish showering (left it in for maybe 10 minutes or less), and then rinsed it with cool water. I know Arctic Fox’s line of semi-permanent colors are very gentle, but it paired with the conditioner I use made it feel so silky smooth. I used to use a lot of their purple and violet shades in the past to do this same thing with platinum blonde hair to keep brassy tones at bay without always using toners with developers to minimize damage. Worked really well, so I knew this would do the trick. Just that little bit was enough to make it pop again. Love it. I’ll be grabbing another bottle in the near future to keep on hand because it’s more affordable (compared to paying for conditioners that do similar pushing double the price), smells great, and the color is lovely with just the right amount of red hues without being TOO red. I highly recommend the Ritual shade if anyone is looking for a deep wine-colored tone that stands out. NOTE: If you end up doing this type of mixture like I did as a refresher, but you go to a stylist for coloring, be sure to let them know beforehand so they’ll know you added a semi-permanent color conditioner mixture on top of it (as they often use demi). It’s obviously a vegan formula that is safe without any harsh chemicals that washes out easier where most will do their own coloring at home using this bottle and be done, but your stylist still needs to know since you’re essentially adding a stain to the hair on top of the color that they used that penetrated the hair cuticle using demi-permanent dyes. That way if you ever want to change your color up or even refreshen everything and do root touch ups, they’ll know exactly what needs to be done to get you that color by knowing what is put on the hair.
N**E
It's a good product, better for lighter hiar
It works good, I think it's better for light brown-blonde hair just because it will show better but I have used arctic fox hair dye at least about five times and I had a dark brown hair it worked fine just wasn't very vibrant, I would definitely dye it though good hair dye and it lasts long! (The photos I put were a before and after of this hair dye)
R**D
Love it!
I've been using arctic fox for over 20 years. It's the best hair color I've ever found. Even better than Salon color. Doesn't fade. Doesn't damage hair. Vegan and cruelty free.
B**W
Color Payoff, but Fades Faster Than Expected
I purchased Ritual and used it over my naturally black hair that I had highlighted first. The color came out beautifully — vivid and really well-saturated. I had heard that Arctic Fox is known for long-lasting color, so I had high hopes. However, since I wash my hair every day, I noticed the color bleeding in the shower for the first two to three days. After that the bleeding stopped, but by the end of the week the color had faded quite noticeably. That said, it doesn’t damage my hair at all, and the scent is absolutely lovely. I’m genuinely enjoying using it, and I’m looking forward to trying other shades and mixing colors in the future!
K**R
Color change
So I loved this so much. It was so much fun. However the color change happened over 4-6 washes so it comes out pretty quick. So this is such a perfect thing if you want to do your hair for the summer. Also just know that if you have blonde hair it will be a brighter color and darker(dirty blonde) it will be more of a dark red/purple. I have both on my head and you can see it.
L**S
Gorgeous color
Works very well, doesn’t stay it’s been 5 months and still in my daughters hair faintly.
S**A
Vibrant color for a week with tub/linen stains that last forever.
I bought the color "Ritual" and loved the color. I have black curly hair and usually colors don't show up well on mine. This time I decided to bleach my hair first and then dye it a week later for dramatic effect. It was my first time using this dye. I like how it's a direct dye and I didn't need developer or anything else. I kept it on a full hour with a shower cap. As other reviews have said, be careful to wear gloves and cover any surfaces you don't want to get stained with dye. In that way it's pretty powerful. The color looked good and showed up on my hair nicely, especially because my hair was lightened prior. I want to emphasize that the dye will stain most surfaces easily. Please be careful to wash your hair in a stainless steel sink or something that the dye won't penetrate so easily. I rinsed my hair in the sink u til it ran clear. I completely dried my hair and was able to sleep without staining my pillow (as instructions mentioned). The next day I washed my hair with shampoo/conditioner in the stainless sink again and was surprised how much more dye came out. Again I rinsed the shampoo and conditioner out until the water ran clear. I was satisfied I would be able to wash my hair in the shower without staining it for future washes. I was wrong. More dye continued to come off every time I showered and stained everything. I would completely dry my hair before laying down to avoid staining pillows and sheets. Days later I washed my face when my hair was dry and I got a little piece of hair wet. I didn't notice it at the time and went to bed. I woke up with my pillow and sheets stained. It's been about 6 days since I dyed my hair and it continues to come off every time I shower continuously staining my tub even more. It's not like a typical dye that eventually stops coming off after shampooing your hair several times. My color is also mostly gone now. It seems every time I wash, the dye that I'm seeing coming out is coming right off my hair. I believe it'll all be completely gone in less than two weeks. I'm giving the dye 3 stars for being a pretty color and ease of using it. I subtracted 2 stars because I've never had dye stain my tub or linen and I'm a henna user! I'm super careful about making sure the bulk of the dye/color has fully absorbed into my hair before moving to the shower and fully drying my hair before laying down to avoid staining linen. I did all that this time and it still ruined everything. It was extremely short lasting for my type. I have darkest black hair with type C curls. I've ordered some barkeepers friend and I hope that removes most of the stain in my tub. I think the linen is cooked.
K**E
The most GORGEOUS color 😍
I mixed Ritual and Blue Jean Baby to make the most PERFECT deep burgundy! Has a slight fuchsia tone in bright light, which we'll see if my work approves but I love it 😍😍😍 This color is easy AF to apply and doesn't drip everywhere like some brands. It also doesn't stain your skin! I mean there's a slight tint on my rinsing hand, but nothing super noticeable. And it smells sooo good! The only downside? It takes FOREVER to rinse out 😫 I stood there for easily 15 minutes rinsing and rinsing and RINSING. The water would run almost clear, stop rinsing for a minute, rinse one more time, and OH LOOK THERE'S MORE COLOR.
R**.
natural ingredients
This is an amazing hair dye, it’s just like a conditioner to my hair no baddies and no harmful ingredients
L**G
Der Preis ist frech.
Die Farbe ist super , dagegen kann ich nichts schlechtes sagen , pflegt die Haare beim färben und ist heftig intensiv. Aber wenn ihr die Farbe wollt : KAUFT NICHT HIER !! Für den Preis bekommt man auf einer anderen Seite die doppelte Menge!! Und diese Größe kostet auf der anderen Seite 12,99€ Ich dachte für 20€ bekomme ich 8 Oz und habe mich beim Erhalt meines Paketes verarscht gefühlt.
Y**O
Ame los colores
El color es muy vivo, el amarillo en especial no se deslava facil a comparación del rojo pero aun la duracion del color es mejor que los RBL de nutrapel, hidrata el cabello y huele bien a comparacion de los ION que huelen bien fuerte a quimico y secan mucho el cabello. De los mejores semi permanentes que he provado.
K**L
Works wonders.
Fantastic temporary dye. The colour is vibrant and washes out slowly after a few months. My daughter had dark brown hair and this still came through beautifully.
M**N
Love this stuff
So easy to use, and the colour is vibrant
Trustpilot
3 weeks ago
2 days ago