The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)
Product ID: 11648107
🎯Targeted marketing insights
📅Comprehensive event planning
📊Data-driven strategies
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🏆 Own the Game: Plan, Market, Win!
The Sports Event Management and Marketing Playbook is a must-have guide for sports event planners seeking to master market trends, sponsorship strategies, and operational details. This well-regarded resource offers practical, data-driven insights to help professionals at all levels execute successful sporting events that captivate audiences and maximize revenue.
| Best Sellers Rank | #1,896,479 in Books ( See Top 100 in Books ) #1,824 in Hospitality, Travel & Tourism (Books) #29,608 in Business & Finance |
| Customer Reviews | 4.3 out of 5 stars 32 Reviews |
S**Y
Standard Text Book
I got this as a required book for one of my grad school classes. It is informative and somewhat up to date. I’m sure a newer version will be out soon.
B**T
If you want help with your event or marketing - get the book
Tremendous book that helps a lot of folks in sports marketing. I have worked in the business for a long time and their is a lot to be used and shared in here. Non profits to big leagues can use what is in here. I highly recommend it.
P**3
Alright
Strange outline for writing a book. different and doesnt really get the information across well.
2**0
Book received in POOR condition
The spine of the book is broken away from the contents - will need to glue together to use. Please advise if can be replaced.
Q**N
Five Stars
This book is really helpful when someone who wants to step feet in the sports industry.
W**N
If you are into sports and event marketing this is a must read
I've been in this business for 25 years, and learned more from this book than with all of my experience combined!
A**R
Five Stars
Good
D**R
One Star
Not the product I asked for.
Trustpilot
2 months ago
3 days ago