L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit

This is a good purchase, two packages of my preferred color. I have used this brand for l-o-n-g time. It is easy to apply, covers the greys, makes hair shiny and softI do prefer to use my own gloves as the supplied pair is flimsy plastic, else all is good.

I bought this L'Oréal Paris Superior Preference dye and was delighted with the result. The color is uniform, natural and very bright, exactly as shown on the box. It covers gray hair perfectly and does not leave hair dull or dry.The application is very simple, it does not leak and the aroma is pleasant compared to other dyes. After washing, the hair feels soft, silky and beautifully shiny, thanks to the conditioner it includes.What I liked the most is that the color lasts for several weeks without losing intensity, even with frequent washes. It is undoubtedly an excellent option if you are looking for a professional quality dye to use at home.💯 I highly recommend it and will buy it again.

Absolutely beautiful color application was easy. Color was so close to the box that doesn’t always happen with hair dye, but this one I would definitely count on. I do not have any pictures of myself from when I dyed my hair, but I wanted to leave a review because it worked so well and I’m thinking about going back to this color in the fall

I've been using this hair dye for years, and I love this product. I'm a natural redhead and this dye covers the gray and makes my hair more vibrant like it used to be. It also doesn't seem to damage my hair like other brands have. And the conditioner turns my hair into silk. However, the last time I dyed my hair in July (the dye was purchased in April 2025), the color was off. It made my hair a much darker and fake-looking red, which is why I only gave it four stars. If this continues, I'm going to switch to another brand.

This came out so pretty! My hair was a burgundy brown and this gave it beautiful chestnut copper dimension.

Everything was prompt and perfect!

I'm just not a fan of having my hair done in a salon as I'm just too impatient. I don't like scheduling an appointment and waiting for it, I hate how long the process takes - too much sitting around, too much required idle chit-chat (I'm an introvert at heart), too much of a disturbance to my day. For me, I'd much rather get up, apply a box color, let it sit 20 min, then take my shower and get ready as usual. 40ish minutes vs 2 hours at a salon (if you're lucky, otherwise longer) plus the drive to the salon, finding parking,etc. etc.Anyways, regarding this color - I really, really like this color & I've yet to find one that covers the gray as well and that holds a nice, pretty dark redhead color. As I age my hair has really darkened as well as gone significantly gray and it's a color combo I do not like. I can't do the lighter red colors w/o having to touch up constantly since my roots are so dark and peppered with gray. However this color is great, doesn't Ilook fake red and where I do get bits of gray that begin to show again (gray notoriously loses added color) it comes in really lightly and blends nicely. My now darker roots don't immediately clash so I can go longer w/o re-doing the color.I will say that if I do a drenching of my whole head/hair I need two boxes, but anyone with a good amount of hair will have this with any box color. However, for root touch ups I can usually use just one box because the color holds up so well and doesn't need a full head application each time. This is pretty subjective, though, and if you're new to box color be sure and get two boxes each time so that if you need it, it's there.

So easy to apply

Muy recomendable los compré para mí esposa y muy buena calidad. Excelente.

Me encantó ese tono pero ya no lo han vuelto a poner a la venta, ojalá este disponible pronto!!!

I’m absolutely in love with this hair color! The Versailles Chic Auburn Brown (645) shade delivers a rich, multidimensional tone that looks both natural and luxurious. It strikes the perfect balance between warm auburn and soft brown, creating a glow that catches the light beautifully — especially in sunlight.The formula is smooth, non-drippy, and super easy to apply. The included shine serum really makes a difference — my hair feels silky, vibrant, and healthy, not dry or brittle like after many at-home dyes. I also loved that it gave full grey coverage in just one go, and the color stayed fresh and glossy even after multiple washes.After about 7–8 weeks, it still looks amazing — no dullness or brassy tones. The light fragrance is pleasant, and it didn’t irritate my scalp at all.If you’re looking for a salon-quality auburn brown that adds depth, shine, and sophistication — this is the one. Definitely my new go-to shade!

Beautiful shade. Great product and the best prices are on Amazon. Easy to use and long lasting color.

Lasts a few months. Colour is true to picture. No reaction but I guess everyone is different. No regrets. Will purchase again. Recommend.