What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit

Product ID: 12381217

Details

Brand
L'Oreal Paris
Color
6AB Chic Brown
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protection

💧No-drip gel formula for precise application

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€ 29.68

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Description

🔥 Own your glow with Superior Preference – color that commands attention!

COMPLETE CARE KIT - All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and instructions for salon-quality results at home.
LONG LASTING RADIANCE - Enjoy vibrant, fade-resistant color that stays luminous for up to 9 weeks—because your look deserves endurance.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
GRAY COVERAGE CONDITIONING - Seamlessly covers gray hair while infusing your locks with conditioning agents for silky, resilient texture.
TRUSTED INNOVATION SINCE 1973 - Backed by L’Oreal Paris’s decades of expertise, combining cutting-edge technology with premium quality for your signature shade.

L’Oreal Paris Superior Preference Permanent Hair Color delivers rich, fade-defying color with up to 9 weeks of radiant shine. Featuring a no-drip gel formula for precise application and a UV-filtered, Vitamin E-infused conditioner, this all-in-one kit covers gray hair while conditioning for silky, resilient locks. Trusted since 1973, it offers over 50 luminous shades including Chic Auburn Brown 6AB, perfect for professionals seeking long-lasting, salon-quality results at home.

Specifications

ASIN	B00IWRWM86
ASIN	B00IWRWM86
Best Sellers Rank	#176 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	6AB Chic Auburn Brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (56,215)
Full Cure Time	30 Minutes
Global Trade Identification Number	00071249276761
Hair Color Permanence	Permanent
Hair Type	Normal
Is Discontinued By Manufacturer	No
Item Form	Gel
Item Weight	9.12 ounces
Item model number	K1678300
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	K1687800
Material Features	Fade Resistant, Gentle, Hypoallergenic
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	K1678300
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.45 x 3.6 x 6.36 inches; 9.12 ounces
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Color	All Hair Colors
UPC	071249276761
UPC	071249276761
Unit Count	1 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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€ 29.68

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In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

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