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I’ve tried several lighteners over the years, and this one has been one of the most reliable. It mixes into a smooth, creamy consistency that’s easy to apply without becoming too runny, and the dust-free formula makes the process much cleaner than other bleaching powders I’ve used. The lift was impressive—I was able to achieve several levels of lightening while keeping the process even throughout my hair. It processed consistently, and I didn’t end up with patchy or uneven spots. I also appreciate the large container. It lasts through multiple applications, making it a great value for anyone who colors their hair regularly. When paired with a good developer and proper aftercare, my hair felt better than expected after bleaching. Overall, this is an excellent professional-quality lightener that delivers dependable results at a reasonable price. I’ll definitely continue repurchasing it for future touch-ups and color projects.

I mixed this with a 20 developer and it creates paste consistency that’seasy to work with. Application was simple -I wore disposable latex gloves and applied by hand straight to the ends since I'm going for a balayage look. Left it on for about 40 minutes and the lift was solid. It pulled orange, but that's totally expected and normal when you're lifting dyed black hair for the first time. Anyone doing this kind of color correction knows orange/brassy tones are just part of the process before toner comes in to save the day 🧡✨ I haven't toned yet (that's next on my list), but wanted to post these results first since the lightening process alone went so smoothly. Mixing was simple and it didn't feel harsh or damaging while processing, and I got the lift I needed to move forward with my balayage. Will update if needed once the toner's applied, but so far this is exactly what I wanted out of a powder lightener. Highly recommend if you're doing your own color correction at home and want something reliable and easy to control!

I’ve used quite a few different lighteners over the years, and the biggest standout feature here is the lack of that intense, suffocating chemical smell you usually get with powder lighteners. ​• It is significantly more pleasant to work with than other brands. I didn't feel like I had to open all the windows in the house just to use it. ​• Effectiveness: It lightens evenly and works exactly as expected. I was able to get the lift I needed without the process being an unpleasant experience for my senses. ​• Consistency: The powder mixes well and doesn't get clumpy, which makes the application process much cleaner. ​The Bottom Line: If you are sensitive to strong fumes or just want a more comfortable DIY bleaching experience, I highly recommend this. It gives you professional-level results without the harsh, stinging smell. Definitely a 5-star product for me!

Great product. Was able to lift my roots from a medium/dark brown quite a few levels with a 20vol developer and haven't experienced any damage. Nice texture, no dusting, and closes tight for storage. Great price, will buy again. ** I purposely ombre my hair without toning the bleached out roots. I usually have it all dyed an intense copper and let it fade out with about 5 inches of root growth or more before I redo the roots and then a week later redo the copper.

Started doing my own highlights at home and I’m very impressed with the lift. This pic is taken before toner-I almost don’t even need toner because it lightens to the perfect blonde. My natural hair is a light brown-med blonde. I used 20 developer.

I purchased the ColorCharm Powder Hair Lightener to bleach my hair, which had been previously dyed and had multiple layers of color. My hair is usually very difficult to lighten, especially after being dyed dark, so I was a little cautious going in. I was honestly impressed with how well this lightener worked. Even on pre-dyed hair that typically resists bleach, it lifted very effectively. I used two rounds from a small packet, and the results were even and noticeably lighter without completely destroying my hair, which is always a concern with bleaching. One thing I really liked is that it actually does what it claims—this is a solid option if you’re trying to pre-lighten hair that’s been colored before or has multiple shades. It saved me from needing a much stronger or harsher product. I’d definitely recommend this to anyone who needs to lift stubborn, previously colored hair before applying a new color. The only reason I’m not giving a full 5 stars is because bleaching always comes with some dryness, but overall this product performed very well. I would confidently give this a strong 4 to almost 5-star rating and would consider using it again.

Worked great, review safety directions and specific instructions for different developers. I used Wella Color Charm Volume 20 and it worked great and lightened significantly.

I have a lot of thick, dark brown almost black hair with some greys, and use this with a 30 volume developer on my roots for about 45-50 mins or until I notice it’s pale blonde. I do it everyone month or two, and a container of this can last me a few months, but it depends on what I’m doing. I also want to mention that I add Hi Pro Pac’s Extremely Damaged Hair Repair Intense Protein Hair Treatment to my conditioner regardless of which bleach I’m using, so I’m sure this has helped my hair overall in some way. Fortunately it’s not as expensive as other brands, and it also lasts me a long time since I mix it half and half with conditioner. I recommend some kind of hair mask / treatment when bleaching, dying, and/or heat styling as they can be damaging over time. — Actual review — I’ve tried many different types of bleach throughout the years, but this one has definitely been the best powder lightener I’ve tried. Others didn’t work as fast, I’d have to go over my roots twice, they’d make my hair feel drier, and would be more gritty. This one works within the time it says it will for my dark hair, I’ve never had to double bleach even when going pale blonde, my hair still feels soft after, and the bleach is smooth when mixed. I’ve also used this bleach on black boxed / permanent black dyed hair a couple of times to get it light blonde, and it never got stretchy, even after a couple bleach baths on top of that. I still use it with 10 or 20 vol for bleach baths to remove temporary / demi-permanent / colorful hair dyes (Adore, Arctic Fox, Manic Panic, etc.) whenever I change my hair color, and it doesn’t damage my hair and make it stretchy like other bleaches can on pre-lightened hair. My favorite bleach is Ion’s Cream Lightener as I find it easier to use, the consistency is better, and it lightens a bit faster. That one’s not always in stock, but this Wella one is a super close second. I think what helps with this powder one though, is using a mini whisk to mix it up. It gives it a very smooth consistency similar to the cream lightener. I used to use other powder lighteners like L’Oreal Quick Blue, Clairol BW 2, Manic Panic, etc., but they left my hair stretchy and dry, especially when removing black boxed / permanent black dye (I’d flip flop between black hair, blonde, and colorful a lot). I’d try all these expensive treatments like Aphogee, Redkin, etc., and it just made it a costly hassle (still recommend the ahi Pro Pac one though!). Wella Color Charm’s Powder Lightener doesn’t leave my hair stretchy, frizzy, or super dry like the others, and I wish I used it instead of the cheaper ones from the start. I’d say try it if it’s within budget. It’s been much more gentle on my hair, has costed me less in the long run, and is a better product overall. Everyone’s hair is different and we might use it differently, so it could be amazing for me but not for someone else. If you can try it, go for it, but be careful regardless since it’s still bleach and can cause damage.

Good bleach doesn’t have the chemical smell that Burns the inside of your fave when it’s in the room with you gentle and great consistency

If you want great results, this is the bleach powder for you! I used 20 volume and went from medium brown to platinum! Very impressive.

ارتحت عليه يفتح ومايسبب حكه يفتح الشعر ل٧درجات وانا اعمله على مرتين عشان اللون البلاتيني اشتريته تلات مرات

Best Wella color charm Hair lighter. Definitely premium quality. Just make sure to follow their direction to have the best results. I will never use any other brands . Highly recommend it.

Great product. I used other products from shoppers and didn't do anything. It took my hair from brown/red to bleached blonde with orange hues. You have to buy the developer and you will need a toner after to remove the orange. Worth the price