Maybelline Full 'N Soft Waterproof Mascara, Very Black, 1 Count

I LOVE this mascara. I've been using it for forever. We're avid boaters and I love to swim and I have never had an issue with it running off or smudging. It leaves my lashes feeling soft, but really accentuates the length. I have very blonde, pretty much transparent eyelashes, and this mascara works with that so that they don't look fake or overdone. Loyal customer for me.

This is, by far, my favorite mascara on the planet. I've been using it exclusively for most of my life (since about 14). It's thick, dark, and buildable, it doesn't clump or smudge, and goes on smoothly. But the best feature - it doesn't dry solid. Lashes still move and have a natural look and feel. It comes off effortlessly with a little castor/olive oil (1:1) mixture and bonus, the oils are excellent for lash health. I recently asked myself whether botox will be one of those beauty standards where future generations look back at us and wonder what the heck we were thinking. Mercury, arsenic, lead, Belladonna, and even radioactive compounds have all been used throughout time in the name of "beauty". We look back at those standards now and gasp at the thought of using lead on our faces or ingesting arsenic for skin clarity. But, how is injecting toxins into our bodies to slow/stop nerve signals any different? I've never actually had injections of any kind, though I've contemplated it. Always after my contemplation, however, this question remains. That then lead me to a deeper, more day to day question - what's in my makeup? So I started to research each product and pay attention to ingredients. I don't wear a lot of makeup so there weren't many products to search, but this mascara was the main one. It's also the product that brought up the most interesting results. Apparently there is a lawsuit against major cosmetic brands for using PFAs (forever chemicals - Google them) in their products without disclosing them on the ingredients list. While this particular formula was not mentioned, the lawsuit targets mostly "waterproof" products. This formula does contain mineral oil and a couple other things that aren't the best for us, so it does make you question further whether there are suspicious ingredients that they failed to "mention". Now, this review is not calling out this specific formula or company in particular. PFAs are everywhere, and found in almost everything including but definitely not limited to nonstick pots/pans (Teflon), and microwave popcorn bags. It's in so many areas across our environment, it's really quite shocking when you start breaking it down. This was just a catalyst to a deeper overall thought process about my makeup. At any rate - I'll keep this one on subscription (just maybe not as often) and continue to use it for special events or when I need the staying power, but I'm switching to a non waterproof cleaner formula for daily use. It might be a drop in the bucket comparatively, but drops do add up. My hope is that companies start doing more research into the chemicals they're using, and maybe find healthier solutions for long term use. Remember, lead was widely used across industries for millennia, including the beauty industry. We now know better. And just because these products and ingredients aren't regulated at the highest federal level doesn't mean they can't be self regulated. Do better for yourselves, your customers, and your companies, not because the federal government says so. Beauty shouldn't be painful anymore.

My wife's favorite mascara by far. It gives her a fabulous look... soft, lucious lashes enriched with Vitamin E... for easy application & safe removal without losing lashes in the process. And, they remain water proof for 8-12 hours. She has beautiful porcelain-like skin and can react badly to inferior cosmetics especially those near the eyes. That is why for decades she has relied upon Maybelline Full & Soft Waterproof Mascara in Very Black shade. Using Amazon's Subscription Service I make sure her eye mascara is resupplied at regular intervals without interruption. We trust Maybelline and we trust Amazon to give us the best products at the best prices.

The Maybelline Full 'N Soft Waterproof Mascara is pretty nice overall. It's a bit thinner than I expected, so it doesn't give that thick, dramatic look, but it does make my lashes look naturally full and soft. However, I did notice it still runs a bit under my eyes, which is a bit of a letdown for a waterproof formula. Along with leaving smears on my eyelid when I apply it because the wand is pretty big. Despite that, it feels really lightweight and looks lovely, giving my lashes a nice, subtle boost. A huge plus is I'm not allergic to it like most mascaras. I'd recommend this product, especially if you're looking for a casual soft look.

I love this mascara! It's waterproof and doesn't get clumpy. It's easier to take off than other brands. I've tried many high priced mascaras but I always go back to this one!

I really do like this mascara going on. It makes a nice, light, even coat. I could add extra coats to build it up, but I prefer a light look. However, it’s almost impossible to get off! My makeup wipes will remove some. Facewash a little more. Moisturizer a little more. But it’s still there. And it comes off in tiny flakes that stick to my skin. It does this with watery or teary eyes, too. Just a mess. I’d rather have mascara dripping down that I could just wipe off. Sigh. It’s too bad because the wand and the application are so nice. Will not buy again.

good and fresh and i actually recieved thos product

10/10. Perfect color. Great waterproofing, and yet moisturizing and gentle on my eyelashes. Never flaky. My favorite go-to from now on.

Fab mascara hope it comes back in stock

Overal a great mascara! I love how soft my lashes feel. But rather difficult to remove

Bonne qualité

It was not as expected to be. I really do not understand the hype . It was rather dry and slightly difficult to apply. The worse part was that when I tried to remove it, I lost some of my good lashes.

Gott sei Dank gibt es Amazon!!! Hier findet man echt ALLES! Ewig suche ich schon diese Mascara, leider gibt es sie in Deutschland nicht mehr...aber hier 😀 ! Super toll...DANKE!