Guy Tang #mydentity Super Power Direct Dyes are extremely pigmented to provide intense depth and shocking vibrancy. Guy formulated these shades with super power strength for minimal fade that lasts up to 30 shampoos! - Wear suitable gloves to prevent staining. - Do not mix with Developer. NO DEVELOPER REQUIRED. - Apply #mydentity Super Power Direct Dye to clean, dry hair and process for 20 minutes. - For increased vibrancy and animation, use heat. - Rinse hair for several minutes and finish with #mydentity Shampoo and Conditioner. - For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application
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