Truth About Creating Brands People Love, The 1st Edition

I found this book to be practical, real world advice for building a brand. The approaches this book recommends work, period.While each of the 51 Truths contain to the point, clear advice, I particularly enjoyed Truth # 35 which is "Effective Branding Begins with the Name". As a former small business owner, I couldn't agree more! If the name can contain your brand's purpose, benefit, and/or positioning, everything is made easier. I found that my clients described my business according to its name (as in this is the firm that is known for taking Insight to Action that is practical for you) and this was a huge benefit for me. While fanciful names have their place, and more straightforward names can be harder to own legally, I feel that this Truth #35 is something every brand owner should seriously consider. I recently met with an entrepreneur who was focused on a 'sexy' name, and strongly encouraged her to reconsider to something that is more clear (and still appealing).Since I've spent this much time describing just one of the 51 Truths, I encourage you to buy this book and discover the full range of Truths that you can use to build your brand.

Had this for a marketing course. Pretty interesting, good short chapters that got to the point quick. Explains what successfulcompanies did well and what they didn't which caused their decline. Also, gives examples of how companies went down under.This is great as it gives real life case studies.

I really enjoyed this book. It was a quick, easy, and informative read for a person new to managing a brand. I highly recommend it if you need a quick dive into brand management.

This book is easy to read and with great tips to follow, any executive wanting to learn more about brands should read it.

If you are a small business owner and care about branding, read this book! The Truth About Creating Brands People Love is a quick read that will bring you back to the basics of branding and brand building and maybe even introduce you to a few new ideas! If you are starting a small business, or have been in business for a long time this book will help you! The format and layout of this book allows for quick and clear retention of the information presented.The author's fifty-one truths will serve as a guide for anyone building a brand or trying to get their brand back on track if you might have strayed a little bit. By the time you finish reading, you will be eager to take action! This book tells you everything that a brand should and shouldn't be. This book is perfect for the small business owner!

I strongly recommend this book. I teach brand management and started using this book in my classes this semester. My students are really enjoying it so far. They enjoy the examples used and have commented on how much they love the format. The short two or three page "truths" do a great job of cramming a lot of teaching into short, quick spurts.The book content is also great. Managing brands is difficult, and the book skillfully covers all of the important topics in an easy to follow way. If branding is something important to you, take a second to consider buying this book!

I found this to be a great way to be reminded of some of the most important principles in marketing. What makes the book most impactful in my opinion is the way it delivers each principle by tying it to real world examples. It is an easy read and one that I think can be brought out and dusted off time and time again to provide value.

Very insightful book with serious "aha!" moments. I recommend this book for marketing professionals as a brush up on the fundamentals, but especially for the decision makers in any organization that think marketing is just conventional wisdom: Well, think again and read this book.