What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

Product ID: 14408143

Details

Brand
L'Oreal Paris
Color
01 Ultimate
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌟Vitamin E & UV filter shine protection

🖌️No-drip gel formula for precise application

€ 35.29

Duties & taxes included

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Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🖤 Own the Ultimate Black: Fade-Defying Color That Commands Attention

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and instructions—for a flawless transformation.
LONG LASTING RADIANCE - Experience vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
PRECISION NO DRIP GEL - Apply with confidence thanks to a no-drip, gel formula that clings perfectly for salon-quality results at home.
TRUSTED INNOVATION SINCE 1973 - Join millions who trust L’Oreal Paris Superior Preference for cutting-edge technology and premium quality in hair color.
GRAY COVERAGE MEETS CONDITIONING - Cover grays seamlessly while nourishing your hair with a conditioning formula that leaves strands silky and resilient.

L'Oreal Paris Superior Preference Ultimate Black is a permanent hair color kit featuring a no-drip gel formula that delivers rich, luminous color with gray coverage and conditioning benefits. Designed for all hair types, it offers up to 9 weeks of fade-defying radiance, enhanced by a Vitamin E and UV filter-infused shine protect conditioner. This all-in-one kit ensures precise application and salon-quality results, backed by decades of trusted innovation.

Specifications

ASIN	B001TVR9DK
ASIN	B001TVR9DK
Best Sellers Rank	#165 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	01 Ultimate Black
Container Type	Box
Customer Reviews	4.6 4.6 out of 5 stars (1,618)
Full Cure Time	25 minutes
Global Trade Identification Number	00071249154946
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	11.34 g
Item model number	071249154946
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249154946
Material Features	Gluten Free
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249154946
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.4 x 3.6 x 6.25 inches; 0.4 ounces
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Hair Color Kit
Suitable Hair Color	Black
UPC	071249154946
UPC	071249154946
Unit Count	1 Count

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