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🖤 Own the night with Ultimate Black—color that commands attention and lasts.
L'Oreal Paris Superior Preference Ultimate Black is a permanent hair color kit featuring a no-drip gel formula that delivers rich, fade-defying color for up to 9 weeks. It includes a UV filter and Vitamin E-infused conditioner to protect and enhance shine, providing superior gray coverage and conditioning for all hair types.







| ASIN | B001TVR9DK |
| Best Sellers Rank | #164 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 01 Ultimate Black |
| Container Type | Box |
| Customer Reviews | 4.6 out of 5 stars 1,618 Reviews |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249154946 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 11.34 g |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249154946 |
| Material Features | Gluten Free |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free |
| Model Number | 071249154946 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | Softening |
| Set Name | L'Oreal Paris Hair Color Kit |
| Suitable Hair Color | Black |
| UPC | 071249154946 |
| Unit Count | 1 Count |
P**A
Hair color
Good one
P**L
Very good quality
Very good quality, perfect, 100% recommended
C**L
Blonde to black...never going back
I decided to dye my natural blonde hair black. I absolutely adore it. I made sure to add a filler color of a red brown before I dyed black, because I wasn't sure if this dye had any blue undertones. It takes wonderfully to my hair with the brown color fill and looks very natural for being such a nice black. My hair grows fairly fast so I have to touch up my roots every 3 weeks or so. I usually touch up the ends as well out of habit, but they really don't need the help. The color lasts wonderfully and fades to a natural looking brown/black when it does. It is definitely a neutral black, no heavy blue or purple undertones. My local store never carries my shade so I keep coming back to amazon to order more.
A**A
SUPER WORTH IT! Highly recommended!
Worth the price! Super love it! I will surely buy again.
T**Z
Expensive luxury
Great, but very expensive. This and the competition has found a way to raise prices from sub $8 now to $12! It's like the whole industry found a way to gouge customers! Yay! Not.
B**R
CALIDAD Y BUEN PRECIO. (4SM)
Excelente producto, cobertura bastante aceptable, es suave con el cuero cabelludo, no mancha tanto la piel como otros, te deja un acabado suave y brillante, lo mejor de todo es fácil de aplicar, te ahorras mucho dinero haciéndolo por ti misma. Volveré a comprarlo.
A**.
loreal hair color
for my wife she is very pleased
C**I
The Best Black Hair Dye
I bought this after seeing the good reviews, but I am so blown away by it. I am naturally blonde, but a few months ago got my hair dyed brown at a salon. I didn't want to keep paying the salon price, and I wanted to go to black. I tried other brands but none of them got my hair even remotely black. I'm not very good at doing my own hair, and though I made a mess while using this I was blown away by how good it is. I dyed my hair with this about 5 weeks ago, and it is still midnight black. It has not faded in the summer sun and has not washed out. I will continue to purchase this because it is the best black hair dye I've ever used.
Trustpilot
2 weeks ago
2 months ago