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Buy How Brands Become Icons: The Principles of Cultural Branding Illustrated by Holt, D. B. (ISBN: 9781578517749) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.
| Best Sellers Rank | 242,625 in Books ( See Top 100 in Books ) 253 in Advertising (Books) |
| Customer reviews | 4.5 4.5 out of 5 stars (127) |
| Dimensions | 16.51 x 2.74 x 23.88 cm |
| Edition | Illustrated |
| ISBN-10 | 1578517745 |
| ISBN-13 | 978-1578517749 |
| Item weight | 584 g |
| Language | English |
| Print length | 288 pages |
| Publication date | 8 Nov. 2004 |
| Publisher | Harvard Business Review Press |
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