Mr. Product, Vol 2: The Graphic Art of Advertising's Magnificent Mascots 1960-1985 Hardcover – April 14, 2015

I purchased this along with volume one together and this is my review for the first volume. It applied to this one, too:This book is everything I had hoped for and more! It is jampacked with art and is exactly what I had been searching for. I'd been wanting a book with vintage character advertisement art to use as reference for an art project and this is so full of goodies! It is quite a thick little book and a wonderful addition to my library. Also a great glimpse into the history of some well-known companies and the mascots they created. Before the Quik bunny, there was a little man named Mr. Pick Quik. Hi-C had a giraffe character named Hi-Cecil. Burger King's original King was a fat, jolly cartoon. I bought both this volume and volume 2 together. You won't regret this purchase!

This is a wonderful follow up to the first MEET MR. PRODUCT book! I love every page of this and the quality for the price is unbelievable! I appreciate good books and this is definitely one of them! The graphics are top notch and the information is wonderful too! I hope there is a MR. PRODUCT Volume 3! Also, pick up the NEW hardcover of MEET MR. PRODUCT! You won't be sorry...much improved! Warren Dotz and Masud Husain deserve kudos!

Get this book and Meet Mr product volume 1. also! IT'S PURE GOLD! You will love them! If ynu are a graphic artist like I am, these two volumes are unbelievable. These compact, 5and a half by 7 inch books are 1 inch thick and heavy. Hundreds of character logos in each individual book alone. If you grew-up in the 60's or 70's, it's like seeing hundreds of old friends and some that you never knew exsisted.

Just a fun book seeing all the great graphic art of all the characters ever used for advertising. Love seeing characters from products I don't ever remember. Wish we could go back to that time again!

This book is a perfect coffee table book. Everyone that comes over loves to look through it!

More text than I would have wanted, and its not as comprehensive as the first volume. STill a lot of fun.

Great item as described..fast shipment!

awesome book! as an illustrator, I really enjoyed seeing all of the different art styles from 1960-1985!