Silver Brightening Purple Shampoo, 12 fl oz (Pack of 4) | Tones and brightens all types of silver, gray, and blonde hair, neutralizes yellow and brassy tones

Great shampoo that makes your hair soft and maintains the true color. I wish I would have known about this product sooner. I spent a lot of money on a high end shampoo that worked, but this is far less expensive with the same result.

I have been using this shampoo for quite a few years. Started using it when the gray first started coming in at the top. It helped to tone down the brassiness in my brown hair while highlighting the gray. Now that my hair is nearly white at the top, and salt and pepper in the back and sides, it works even better. Keeps the gray bright. Not harsh on my hair. Very gentle. Sometimes I use a conditioner, but find I don't always need one.

I truly love this this purple shampoo it makes my Grey hair bright silver and smells delicious i stock up on it to make sure it doesn't run out Thank you it arrived fast

My favorite product.

I purchased this shampoo because one of my friends is using it and her natural grey looks so good, bright and shiny. I don't want grey, I dye my hair every 2 months with box Champain blonde. So I always get an orange tone to my hair and wanted to buy a purple shampoo to help with it. When I was dying my hair at the salon I was still getting the orange tone after a month, so it is not because I am using a box dye now. I have been using this shampoo for a while now. It lathers so good, just a small amount covers my long hair. It doesn't smell like anything, so no sweet smells if that is what you are looking for. It makes my hair super shiny too. I noticed that when my natural color starts growing in it looks brighter and super healthy. The downside, it doesn't do anything for the orange tone. I also have to wash my hair more ofter, every other day or it looks oily. I still love how healthy my hair looks, I just wish it helped keep the ash tone.

Best blue shampoo for grey hair. My yellows are gone . Leaves my hair shiny and soft. I very seldom use conditioner.

Great product. Package arrived in timely manner. Product was well contained in box within the shipping box.

My white hair looks so bright and the faint color is very complimentary. I often have people come up to me and say how pretty my hair looks.

I have white hair and I use this product about once a week. It is amazing to see how it sparkles up the colour and so nice and shiny. I love the shampoo and conditioner!! Recommend for women or men with white hair!!!

I use this all the time

This shampoo is very subtle and how it tames any brassiness for your hair. Other purple shampoos turn my white hair, a dingy off gray colour where is this just enhances my hair color, making it smooth, shiny and not brassy

I love how this shampoo takes away the grungy look of my grey hair. It smells nice and leaves your hair feeling clean.

This product softens my hair, removes brassy yellowing from the environment, and helps retain its natural white color.