RITUAL ZERO PROOF Whiskey Alternative | Award-Winning Non-Alcoholic Spirit | 25.4 Fl Oz (750ml) | Only 5 Calories | Sustainably Made in USA | Make Delicious Alcohol Free Cocktails

I tried to give Ritual a chance. I emailed them twice never getting back a response. After spending 20 years in the wine & liquor industry, this concoction has "zero" resemblance to whiskey. Save your money and try another brand. When you first open the bottle, the nose resembles strong Apple Cider Vinegar. When you drink this, it has an intense taste of apple cider vinegar on the tongue. Wine folks would say "A nose of apple cider vinegar leaps from the glass to welcome you with a sour burn on the tongue!" While there are some overlapping compounds between Whiskey & Apple Cider Vinegar, the overall flavor profiles of apple cider vinegar and whiskey are distinctly different due to their unique production methods and ingredients. I mean they are, in a way, both fermented products however their fermentation process is night and day different. Whiskey : corn, barley, wheat. The base grains are fermented into something that resembles beer. Next it is put into a still of some type, finally it is aged in oak (real oak and not oak chips if you are lucky these days). Apple Cider Vinegar : apples were fermented to create an alcoholic beverage of around 5% alcohol by volume. Then a secondary fermentation called acetic acid fermentation which turns the ethanol (stuff that makes you feel funny) to acetic acid, which gives vinegar its characteristic sour flavor. I mean do the people at this company even have some type of palate? Or, were they raised on mountain dew and hot wings and developed their own unique opinion of what things taste like? Did they mix this stuff up and it originally tasted like whiskey but then it spoiled somehow? Open a bottle of wine. Let it sit. It magically turns to vinegar. Did this stuff go through some unexpected fermentation? Did they make a whole bunch of the stuff and are just trying to dump it on the market. Happens all the time in the wine and liquor industry. Strike one : this stuff is not worth your time, money, or palate. It is junk with a fancy marketing campaign. Strike two : you buy a bottle from Amazon and you realize that it is non-refundable. Strike three : the company does not have any interest in developing a relationship with you as a long term customer. Proof is that they don't respond to emails. Would you guys like some sales tips on how to treat your customers? I charge a flat rate of $250 hour as an experienced consultant. Feel free to contact me. Here's something for free : don't make a product that smells like apple cider and call it whiskey. That is total nonsense. But there you have it folks : the proof that with the right marketing campaign you can even sell "alternative" whiskey although it screams of Apple Cider Vinegar.

Amazon boinked my first submission for this positive review, so I am trying again. I wrote better for my tastes than Seedlip and Kin products, which I have also purchased and reviewed separately. I paid special attention to the negative reviews before buying. I was looking for low sugar/calorie alternatives to replace whiskey based drinks. I like peaty islay type scotches so I don't mind the hints of tobacco/smoke, but can see why some would not like it. Even so, it wasn't quite that strong or smoky, especially when mixed. I would not try the suggested recipe for the "old fashion" that came with the bottle - it would be unbalanced and too sweet. I liked the "new fashion" recipe from a website about "zero proof cocktails" with a few changes: 2 oz Ritual, 1/4 oz simple syrup (I used 3 drops of maple syrup for the extra thickness instead), 3-4 dashes angostura bitters, 3-4 dashes walnut bitters, 3-4 dashes orange bitters, shake and pour over ice. This uses much less syrup and more bitters. This product is not for the whiskey drinker wanting the alcohol and alcohol burn sensation. It's for people who like old fashions/manhattans and like the subties of different bitters and sugars that could be used, but who don't want the alcohol content. It's never going to be an actual old fashion without the whiskey, but you can get a nice drink with some of the same flavors and nose.

I don't do reviews. Normally do read reviews. Got excited to get this for a friend and jumped too soon. I didn't have super high hopes, but what I thought was realistic hope. This might work in a cocktail as a mixer, but for what or how, I really don't know. Took one sip straight and not sure what it tasted like, but wasn't whiskey. Smelled so bad had to dump the rest and wash the cup. Soooo, not trying to slam these folks, I'm sure they worked hard on this, but I don't know how it could be remotely called whiskey, maybe old fruit water? I actually feel bad writing this, but save your 30 bucks. It may be friend shaped, but not friend.

So, like many of you, and upon the advice of someone whose opinion I should know is suspect because he, like me, is a bit bent, I decided I would jump in feet first and try replacing my ritual with this Ritual. I don't know exactly how to describe the flavor, but anyone who remotely thinks this tastes like any whisky - good or bad - should be covid tested. My immediate thought was that the wonderful makers of Jaegermeister went into their Wolfenbuettel cellar, found some discarded botanicals, decided that the adage of "waste-not, want-not" needed to be, in good German fashion, strictly adhered to and ...voila... a new Ritual was born. I do not necessarily dislike the flavor, as others reviews note, but a whisky supplant it is not. Drinking it neat did leave an aftertaste (and only an aftertaste...think lingering) of a peaty Scotch. The "burn" is a back of the throat scratchiness that is more needle-like than anything a good high-proof whisky produces. Please note is that it is even worse if you put ice cubes into it and/or water it down. (Although if you put the ice cubes in your mouth first, that might make it more palatable...) I did not make any "mixes" with it as I do not enjoy those, so I can't comment there with any authority. Rather, I did discover that the warmer this concoction is, the better it tastes. It was excellent added into a cup of chamomile tea, and I would think that diluting it in a 3:1 ratio of hot water to Ritual would be tasty, too. Frankly, it reminded me of some diet/cleansing herbal teas I have consumed in the past, which are often injected with some of the botanicals used to produce this concoction. Buy it if you want to experience it for yourself, however...at the end of the day...this is some really expensive herbal tea concentrate...

Pésimo sabor, no combina con nada. Es un mal producto. No lo recomiendo .

Demasiado caro

Soy un bebedor habitual de whiskey así que creo que puedo compararlo perfectamente con la cosa real. Decidí tratar con esta alternativa sin alcohol pensando mas que nada en no limitar mis actividades sociales con otros bebedores pero sin consumir alcohol. Bueno leí varias de las opiniones y coincido y difiero en algunas cosas. En resumen: No te confundas, esto no es un whiskey ni sabe igual, no vas a engañar a tu cerebro pensando que estas tomándote un buen whiskey. Porque si eso buscas mejor compra uno real. Esto es una alternativa para tomar algo que no sea un café o un refresco y poder convivir con otras personas bebedoras. Tampoco es “asqueroso” como algunas opiniones aqui lo describieron. No sabe tan mal pero es una bebida diferente a un whiskey. Al destapar la botella el aroma recuerda a la sidra de manzana o bien al tepache de piña. Ya sabes ese olor medio avinagrado y dulzón a la vez. Primero lo serví en las rocas y no lo recomiendo el sabor a especies como canela es demasiado también se distingue un sabor a humo y un toque cítrico pero para nada como un whiskey. Decidí mejor ponerle soda y cambio: En aspecto si parece un whiskey, mismo color del trago y al probarlo de inicio se siente un sabor algo frutal que recuerda a la jamaica, especias y al final sabor a humo. Nada desagradable para mi pero no se parece a un whiskey. Te estas tomando un cocktail raro sin alcohol nada mas. El costo me parece demasiado para lo que ofrece y aunque si lo voy a consumir, creo que no lo volvería a comprar. Me tome un par de estos tragos con soda y me enfado el sabor a especias.