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💜 Crush the brass, not your vibe!
John Frieda Violet Crush Intensive Purple Shampoo is a 250ml powerhouse designed to instantly neutralize brassy tones in color-treated blonde and highlighted hair. Featuring crushed violet pigments, this peroxide- and ammonia-free formula is vegan-friendly and cruelty-free, delivering salon-quality brightness with a refreshing orange scent. Ideal for millennials who demand effective, ethical, and sensorial hair care that keeps their look fresh and on-trend.


















| ASIN | B07X81V4F9 |
| Active Ingredients | Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Disodium Chloride, Cocamide MEA, Parfum, Lactic Acid, Methyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Acid Violet 4, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Acid Blue 9, Sodium Xylenesulfonate BHT, Sodium … |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Brassy Tone Neutralization |
| Best Sellers Rank | 61,083 in Beauty ( See Top 100 in Beauty ) 1,981 in Shampoos (Beauty) |
| Brand | John Frieda |
| Brand Name | John Frieda |
| Customer Reviews | 4.5 out of 5 stars 4,238 Reviews |
| Global Trade Identification Number | 05037156262315 |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Dimensions | 50 x 78 x 201 millimetres |
| Item Form | Liquid |
| Item Type Name | John Frieda Sheer Blonde Violet Crush Tone Correcting Intensive Purple Shampoo for Blonde Hair, 250 ml |
| Item Weight | 70 Grams |
| Item form | Liquid |
| Liquid Volume | 250 Millilitres |
| Manufacturer | John Frieda |
| Manufacturer Contact Information | Kao (UK) Limited, London, EC1A 2DY. |
| Manufacturer Part Number | 2623100 |
| Material Type Free | Ammonia Free, Peroxide free, vegan |
| Model Number | 2623100 |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Package Size Name | 250 ml |
| Recommended Uses For Product | Blonde Hair |
| Scent | Orange |
| Scent Name | Orange |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 250.0 millilitre |
F**A
Ashy yellow colour remover
Works amazingly on my yellowish blonde hair,left on it for 5mins
A**E
Great product
Excellent product and price , arrived safely and quickly.
K**N
Say goodbye to bright orange tones!
I do like this shampoo as it makes my hair feel really soft. I was a bit sceptical at first but I thought I would give it a try since it wasn't too expensive. I'm currently in the process of going blonde so the hairdressers advised me to use purple shampoo. It has taken some of the orange colour away but seems to have toned it down, I've used it over a week now and it hasn't made it go as lighter as I thought but overall ok product.
K**E
Will work to a nice slightly ash tone.
Really good for getting rid of yellowwbwn you dye your hair .Leave it on 2 minutes no more. .
G**R
Best purple shampoo trust me!
Best purple shampoo and I've tried a lot of them- this one does not give you that dull, grey color - it noticeably enhances the blonde brilliantly.
S**E
shampoo
ok
A**R
John Frieda Violet Crush Purple Shampoo
Great product.
V**A
Good at getting rid of Brassy tones
Recently bleached my hair in lockdown and it went VERY yellow. I have used this twice a week for about a month and you can see a difference. Pretty obvious, but I would reiterate that the lighter your hair the more effective it is. Around my roots it was yellow but light, and the shampoo worked best. Nearer the ends where it was darker (due to previous dye), it made it less brassy but it was still yellow-y. Shampoo smells great and leaves my hair soft. The pictures show my hair before and after using the shampoo. Just to add- the brightness only really lasted the day of the wash. It starts getting brassy again quite quickly (For me, at least).
J**.
Funciona de verdad, adiós tonos amarillos
Llevo usando el champú John Frieda Violet Crush Intenso y la diferencia se nota desde los primeros lavados. Mi cabello tenía algunos reflejos amarillentos que no me gustaban, y este champú los ha neutralizado dejando un tono más frío y uniforme. La textura es buena, hace espuma fácilmente y no reseca demasiado el pelo, aunque siempre lo complemento con un buen acondicionador. El color violeta es bastante intenso, lo que demuestra que realmente actúa para matizar. Si tienes el pelo rubio teñido o natural y quieres evitar los tonos amarillos, lo recomiendo totalmente. ¡Me ha funcionado genial!
A**R
Ok
Buon prezzo e qualità
A**H
A great purple shampoo!
Works great, a little goes a long way. I bleach my hair at home and this tones all the brassiness out. And I feel it leaves my hair soft and shiny. I use this the first two days after I bleach to bring my hair to a platinum blonde. And then I use my normal shampoo again until my next bleaching. If I see my blonde dulls between bleaches, I use this shampoo to give it some life again. It lasts ages because I’m not using it all the time. It’s very effective too. Again, a little goes a long way with this product. Definitely worth the money. This is my go to purple shampoo.
T**E
super produit
lumineux
M**E
Bueno!!!
Me encanta deja el cabello agradable al tacto y lo matiza suavemente.
Trustpilot
2 months ago
2 months ago