Hoopla

First a little criticism, I have to agree with others about the cover of the book, it is made from sandpaper which I find very cool, but the problem is that it gets white scratch marks all over it right away and it is abrasive if you set it on your wooden table for example.That said, the cover and the layout are some of the most endearing qualities of the book. They give you an inside look at the minds and ideas of Crispin Porter. They also give you many ideas.The book is not a fast read, it requires that you digest it to get the full value of what is there. This is not a traditional advertising book that is going to give you five steps to anything, it is something quite different.This book will set your mind ablaze with new ideas and wonderful thoughts. I love they way they shun political correctness.I also truly enjoyed reading the thinking behind some of the campaigns and seeing others that I had no idea belonged to them.This book belongs in every serious creative's library, as well as the libraries of admen, adwomen, serious entrepreneurs, and marketers large and small.Take some time with this book, you'll need it.You'll also profit greatly from it.

excellent

While I was very pleased to receive this book, I have not found it to be as easy to use as other books I own. The cover is at first confronting but it does grow on you, even though after the first day you will find yourself taking and leaving it off. It's just too abrasive to carry with anything else.The range of each campaign is good, there are insights in there as to how some of the best ideas have been campaigned. The extent that the campaigns spread amazed me, further than I was aware, but then I don't live in the US so am not exposed to the role out of these campaigns.Over all an interesting book, I had many people at work want to browse.

One of the best ad books out there.

if you like advertising, this is a great book from one of the most powerfull ad vertising agencies in th US, very nice design

Wait til you take this book out of its package and experience it. The rest (content) is just full throttle creativity.

Great book for lovers of advertising.

so hip and so on "top of the pile", so sad. sure ya'll are smart and rich and kinda mean and .... zzzzzzz ... oh, sorry, what were we talking about. oh yeah, we were talking about people talking about themselves .... zzzzzzzzzzzzzzzzzzz

The book itself is amazing. CPB was a pioneer of the early digital creative advertising wave. My only issue was with the quality. I know I got an amazing deal on it, but the book cover seems to have been cut short, and unfinished. But can't complain cuz the price was amazing.

CrispinはUSではタバコ廃絶のためのTruthキャンペーンでよく知られたAgencyだが、近年もっともアメリカでは評価の高いCreativeの強い広告代理店である。この本は彼らが作ったこれまでのキャンペーンを集めた作品集だ。いまいち日本では知名度が低いけれど、内容を見る限りいわゆる広告におさまらないアイデアが多く、いかに彼らが「人を動かす」ことにどんなアイデアを盛り込むべきかに関して柔軟か、がよくわかる。Creativeとは近年、USで部署や出来上がった作品のことを示すのではなく、すべてのAgencyのスタッフに必要な資質であるとの認識であるそうだが、彼らは言うまでもなく、そのような資質をもった集団だろう。この本のカバー、USでも悪評だそうだが、実は紙やすりに印刷されていて、置くだけであちこち傷がついてしまいますが、それにした理由も印刷されていて、かなり笑わせることも請け合い。自分はカバーを取って別に保管して読んで楽しんでます。