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๐ฟ Color your creations naturally, because vibrant vibes donโt have to be artificial!
365 by Whole Foods Market offers a 4-color set of plant-based, gluten-free, vegan food colorings in convenient 0.3 fl oz bottles. Made from natural ingredients like radishes and turmeric, this glycerin-based liquid formula provides muted yet beautiful hues ideal for baking and crafts, all while supporting a clean, conscious lifestyle.





| ASIN | B07G2Z6CLG |
| Age Range Description | 4+ |
| Allergen Information | Gluten Free |
| Best Sellers Rank | #1,423 in Our Brands ( See Top 100 in Our Brands ) #11 in Food Coloring |
| Brand | 365 by Whole Foods Market |
| Brand Name | 365 by Whole Foods Market |
| Color | Red, Yellow, Green, Blue |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 2,158 Reviews |
| Diet Type | Gluten Free, Vegan |
| Formulation Base | Glycerin-Based |
| Item Form | Liquid |
| Item Weight | 1.28 ounces |
| Liquid Volume | 1.2 fluid ounces |
| Manufacturer | 365 by Whole Foods Market |
| Model Number | 0099482471538 |
| Number of Items | 1 |
| Number of Pieces | 4 |
| Part Number | 0099482471538 |
| Set Name | 4-color set |
| Size | 1.2 Fl Oz (Pack of 1) |
| Specialty | GMO-free, Kosher |
| UPC | 099482471538 |
| Unit Count | 1.2 Fluid Ounces |
J**R
Muted colors show you care
The idea of natural coloring is great. But be prepared. These are not crayola crayon bright. The colors are muted. But I love that because my guests know the coloring is more natural. I will buy again!
A**L
great value for the money, not as vibrant as I would have hoped
water based, plant based food coloring. It didn't give us the vibrant color we were hoping for but it actually turned out great. The bottles were easy to use and made coloring our frosting much easier. I felt better knowing were were going natural and putting better things in our body. The price was great and a good value. The bottle sizes are small but they have plenty of coloring, you really dont need a ton anyway.
R**D
Feel better to use food coloring that is plant-based!
I feel much better using plant-based food coloring. These are the standard size food coloring bottles with 4 colors. The Red is hard to get a true red...maybe you just have to use half a bottle, but that does mess with your food/icing consistency. These were inexpensive and work as they should.
R**A
No dye but meh pigment
We primarily use these dyes to entice our kids to eat a "healthy" food that they may normally overlook, such as plain whole milk unflavored yogurt. Call it a hack if you will. Orange is the desired color most days and we get a nice, muted or soft orange. I don't think it's going to win any pigment awards, but it does the trick for our intentions.
M**R
great!!
such a fun product to use! love that it does not use artificial food coloring. the colors are not as dark, more pastel than classical food dye but i was okay with that
O**3
They're dull colors, soft colors
The only thing I didn't like about these is the colors were pale. Even using a whole bottle the color didn't meet the color I wanted. No smell to them the size was average size. Bottle were very durable no leaks the bottles were thick. I just wish the colors would of gotten either darker or brighter the more you added.
S**A
Will buy again!
The food coloring being dye free and such vibrant colors has been so awesome!!! 10000/10
J**A
Less concentrated
Not as concentrated as the synthetic dyes, (so you just need to add more, much more) but definitely a healthier option. Works great for kidsโ cakes and cupcakes!! Colors are pretty accurate.
Trustpilot
1 month ago
5 days ago