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✨ Own your glow with color that won’t quit!
L'Oreal Paris Superior Preference Medium Chestnut Brown is a permanent hair dye kit featuring a no-drip gel formula that delivers rich, fade-defying color and superior gray coverage for up to 9 weeks. Enhanced with a UV filter and Vitamin E-infused Shine Protect Conditioner, it nourishes hair while maintaining vibrant, luminous results suitable for all hair types.














| ASIN | B002LKCMJO |
| Best Sellers Rank | #178 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 5CB Medium Chestnut Brown |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 56,278 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249158289 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 0.01 Kilograms |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249158289 |
| Material Features | Highlights |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free |
| Model Number | 071249158289 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249158289 |
| Unit Count | 1 Count |
C**L
Best choice
This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.
C**O
No Orange Tones, Just Perfect Color
I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.
B**N
Perfect!
Im in love! I have been using Nutrisse for years, medium blonde. I was ok with it, but it just kinda too red for me for the 1st 2 weeks. I thought that's just what it had to be? Got better after a few washings? But decided I needed a change. Nutrisse doesn't have the shade that I am going for, Ash Blonde. But L'Oreal does. I was REALLY hoping it would turn out ok, because I was used to the other product and method, and I wasnt completely sure of the color. But IT IS PERFECT! Exactly my natural shade, but a smidge better. Now, when it grows out a bit, it wont be very noticeable (a perk of being blonde, the grays dont stand out too much for a while). I am very thrilled with the product, ease of instructions, and the conditioner is devine. I'll be a lifetime repeat customer.
A**N
Natural but drying
It definitely lightens hair but leaves it dry. I am glad I bought 3 boxes (2x 6.5 G and 1x 6 light brown) which will leave me with enough conditioner for a few weeks. I ended up using the entire 2 boxes of 6.5 G and added a few drops of 6 LB. I love how natural it looks. I have included the before and after photos.
K**A
Go for it!
Dark brown 4 came out perfect exactly what I was looking for. It’s not too dark and not too light . Covered all the gray hair with no red tone. It comes with a sachet of conditioner which made hair soft upon applying. Color seems to be lasting too. Would recommend.
S**L
Beautiful
These are excellent, high-quality dyes; they leave the hair silky and not at all rough. I used them and they exceeded my expectations—the resulting color was gorgeous. I highly recommend them.
P**N
Does not pull red/orange tones.
I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰
R**E
Natural-looking color and great gray coverage
This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color.
K**M
I love it
I love it. The color is so pretty and it doesn't smell. I will buy it again.
K**I
Everything is fine
All liked it.
C**R
the color is very nice, will order again..
I liked the color, will order more of this product ***** 5 stars
A**A
Perfect Color & Salon-Like Results at Home
“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”
P**E
Great colour! great coverage! Great conditioning
Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended
Trustpilot
2 weeks ago
3 weeks ago