What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Hair Color, 5CB Medium Chestnut Brown

Product ID: 17327196

Details

Brand
L'Oreal Paris
Color
5CB Medium
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying radiance

🌟UV filter & Vitamin E shine protect conditioner

💧No-drip gel formula for precise application

€ 32.42

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Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Own your glow with color that won’t quit!

COMPLETE CARE KIT - All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and instructions for salon-quality results at home.
LONG LASTING RADIANCE - Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
GRAY COVERAGE CONDITIONING - Seamlessly covers gray hair while conditioning for silky, resilient locks that feel as good as they look.
TRUSTED INNOVATION SINCE 1973 - Backed by decades of L’Oreal Paris expertise, combining cutting-edge technology with premium quality for your signature shade.

L'Oreal Paris Superior Preference Medium Chestnut Brown is a permanent hair dye delivering rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a Vitamin E-infused shine protect conditioner, this all-in-one kit covers gray hair while conditioning for silky, resilient hair. Suitable for all hair types, it combines decades of L’Oreal innovation to provide salon-quality results at home.

Specifications

ASIN	B002LKCMJO
ASIN	B002LKCMJO
Best Sellers Rank	#195 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	5CB Medium Chestnut Brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (59,048)
Full Cure Time	25 minutes
Global Trade Identification Number	00071249158289
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	0.01 kg
Item model number	071249158289
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249158289
Material Features	Highlights
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249158289
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.4 x 3.6 x 6.2 inches; 0.35 ounces
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249158289
UPC	071249158289
Unit Count	1 Count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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Customer service was outstanding when I had questions about the product.

2 days ago

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Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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€ 32.42

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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Good experience, but the tracking updates could be better.

2 months ago

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Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

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