Professional Blow Dry Aqua Primer, Hyaluronic Acid, Heat Protection, Volumizing Results, 150 ml

I didn’t have much time to style my hair before going out and it was a particularly damp, foggy January evening. My normal mousse was downstairs and I could not be bothered to grab it. My spare room is in a bit of a state and this product, which Amazon tells me I bought in 2022, was amongst the piles. It smells nice, sweet and clean. It was sticky whilst wet but once I had dried my hair, my hair felt smooth and did not have the feeling of residue. I dried my hair 90% roughly then just used the smooth brush on my airwrap (the only thing it’s good for IMO). I spent the evening in a venue which had the door open, I walked in the fog and got a bit sweaty. It’s now Monday and my hair is still as smooth and frizz free as my little mini short haired dachshund’s fur (and if anyone knows, they’re smooth!). My hair is thick, long, bleached, and frizzy by nature. I think I should buy this again considering it’s 3 years old and I hope nothing changes! Bonus for me is that this brand is cruelty free.

I decided during the pandemic to stop straightening my baby fine naturally curly hair as it was damaging it too much and to say I've been on a journey with products would be an understatement!!! Having straightened my hair for over 20 years I had no idea at all how to care for it curly, but i soon learnt that it depends entirely on the products I use, especially whatever I'm using to provide some lasting condition and hold. Even though it's very fine, it takes flipping ages to dry and the line between it being dried enough so I'm not walking around with damp hair all morning and it going too far and going into candy floss is a very fine one. A lot of products hold it in nice clumps but then don't let it dry so I end up with stringy bits. I have tried hundreds and hundreds of pounds worth of every type of product you can think of with varying degrees of success but had an amazing result with a famous blow dry spray which unfortunately made my sensitive scalp itch so I was at the point where I'd seen the promise of soft defined curls then had it snatched out of my hands. The week before I bought this Fudge serum i was seriously getting to the point where I was wondering whether I might have to cut it all off very short again because I just felt I was spending most of my time looking like a half crunchy/half frizzy mess. Anyway you guessed it, this serum has done the trick! I though I'd try it because the only other product that had had a fab effect was a similar blow dry product rather than a gel or mousse etc, but the twist is I didn't buy it to wear my hair curly- I wanted to try to blow dry my hair straightish so that in the Winter it would be dry when I went out on my morning walk that I've added in to my routine. Well I'm glad I wasn't relying on it for that purpose because it was a complete fail!! I still ended up with a frizz ball so that was a bit of a disappointment, but as I'd bought it and didn't react to it and the perfume is not too strong or long lasting, I thought I might as well give it a go for diffusing my curls and it's flipping amazing!! It creates nice clumps of curls but is easy to scrunch out into soft curls that hold all day. I still use a tiny bit of a curl jelly and I finish it with the Fudge curl spray to add an extra bit of hold and protection, but after 3 years of trying, I finally feel I'm getting the hang of managing my natural hair. I can also just spray it with water mist and more of the Fudge spray for the next 2 days so saving me having to fully wet it again, which is when most of my previously damaged hair tends to fall out. I'm just hoping now that its not discontinued and that the formula stays the same!!!

Nice product and smells nice just if you apply too much you can notice it in your hair

I like this product as it is non sticky and gives my hair added body.

Nice price, great product as always with this brand. It works a treat,knowing my hair is well protected during blow drying it's easy to apply, smells great & no sticky feeling or flaking. I'm sticking with this !

Likes: - gel type, nice texture - easy to use - no sticky feeling after hair is dry - hair looks nice after using this Dislikes: - odd smell. I had to check the date to make sure that it was not an expired one. If you have a sensitive nose, do not buy it.

I’ve been on a hair care journey for the last three months and currently have the large fudge shampoo and conditioner the volume one, so I thought I need a blow dry cream as I’m blow drying my hair now rather then letting it air dry and I got this so amazing my hair feels so soft and not weighted down at all I love it :)

Awful product! Leaves a horrible smell on hair!