Soft Gel Paste Food Color, .75-Ounce, Fuchsia Pink

Wow! Just a couple of drops goes a long way. Make sure to just add a couple of drops at a time and then stir because if you put too much it will come out purple. Trust me, I learned the hard way. It really is a hot pink color when you don't put a lot.

I’ve bought two colors one red and one pink above you can see the color my macarons turned out, americolor has great pigmentation with very little needing to be added

Must buy if you want a summer color.

This product was awesome I put color to the cake pops it’s a bright fuchsia I couldn’t find it any where so this work so great

color worked great. the only thing is that you need to remove the frosting from the cake in order to eat it, since it leaves a bitter after taste.

The coloring works great. However, be advised that the fuchsia color is a very pink one with very little purple tint.

I love the navy blue. Strawberries looks great.

I love this color! It saves me loads of time from mixing pinks and purples. I am now using it so much I wish I had purchased a bigger bottle.

Lovely fuchsia colour

Bit disappointed how much difference in colour when icing was dry,