B2B Is Really P2P: How to Win With High Touch in a High Tech World

Great book. It's about people-- and showing up. It's about recognizing that the right thing to do is of long term benefit for all. Business always comes down to people, and Frank's advice and anecdotes will have you understanding how to craft better business through attentiveness and intent in those relationships. An enjoyable read.

For over 35 years, I have teased my son & daughter by assigning random numbers to life lessons I want them to remember. However, after reading Frank Somma's book, I would truly assign the reading of it as "life lesson #1". B2B is Really P2P, should be required reading for anyone pursuing a career in sales. The book takes you through step by step practices, habits and rituals, that when applied, will create or improve an individual's success in any sales position. The lessons to be learned from this book will help you excel in sales and LIFE. This book doesn't just help you become better in sales. It helps you become a better person.

Wasn't worth the hype

Excellent book. We are all in sales. Some people sell hardware, some people sell software, but, everyone has to sell themselves to make the sale, get the contract or get the job.

This is one of the best business books I have ever read! Frank hits the nail on the head with his no-nonsense advice. I read this book in two days. LOVED it!

Loved the book and it is full of actionable content that really helps.

Somma hits the nail on the head with this book. Selling is all about rapport, and no one is a natural unless they apply the tips and strategies shared. From networking, to referrals to negotiating, Frank shares insights into how even the most complex sale can be simplified, all by focusing on building fiercely personal relationships.

Frank was the keynote speaker at our ESOP event, and I received his book as an attendee. And am I so happy that I did! The book is very well written, a true guidebook for closing sales, realizing interpersonal relationships in business, and made a difference in how I view the sales cycle. I've read it a few times, and each time I seem to find something new and even more insightful as I put the practices into action. Definitely recommend for both new and seasoned sales professionals. We can never stop learning.