Wella Koleston Permanent Creme Hair Color, 66/0 Intense Dark Blonde Natural, 2 Ounce

Wella Koleston is one of the best lower priced color products on the market. There are better products, but you definitely pay noticeably more. It's a personal call.

I have been searching for the perfect at home color for years. If anyone is an expert in trying to turn light mousy brown/dishwater blonde hair to a light blonde - it is I. But every at home kit and color I've tried has either turned out brassy or deposits too much grey or purple tones. 12/17 is the answer to my years-long quest. It is perfect from the moment you wash it out - no weird color deposits that take a few shampoos to wash out, and my color stays brass free until I touch up my roots every 6 weeks. I don't even have to use 30 volume - 20 volume and 20 minutes has worked for me and my hair pulls a lot of brass. Also, it leaves it a light blonde but doesn't strip out TOO much color - a classy pale Gwyneth Paltrow blonde rather than a stripper blonde. You're welcome, ladies.

Ordered the 66/0 from their pure natural line. This is for stubborn grey's, meaning that it's super pigmented but neutral, as all natural hair comes out... At least for blondes. This is intense and looks brunette to me but I did leave it on for about 30 minutes and was a very light neutral blonde. Interested to see how this washes throughout the week. Photos attached of wet, wacky and styled and the before.

The color is truly beautiful, and leaves the hair shiny and healthy looking. I only applied on my roots to cover the grays, I have blonde/caramel highlights and it did a great job covering the grays. Now the not so good part. Beware that this is not, I repeat, it's not the Dark Blonde color we see in American drugstores and what not. The shade is much darker, like a medium to dark, reddish brown, which is not really what I wanted, but the end result actually turned out pretty nice with my highlights.I will try one level down next time.

Easy to use and good coverI am glad I was able to find the right product and color during quarantine!

It very good for my gray roots.

My spouse needed hair products quickly and AMAZON FOUND THE SPECIFIC NEEDS AND SHIPPED THEM TO US AT ONCE EVEN DURING THESE TRYING TIMES.Thank you,Amazon Prime MemberJ.Garito

Ok so I bought this product for my personal use thinking it will be easy to use but very disappointed as there is no instruction how to apply and how much minutes we have to keep it nothing mention. It's very important as I am going to apply on my hair and I want to return it but in excitement I just destroy box so I can't even return.....