Photo Focus Dewy Liquid Foundation Makeup, Classic Beige

This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

I’ve never worn a medium/full coverage foundation like this before. I had been eyeing a $60 blurring foundation from a high-end department store, but after trying countless foundations over the years (ranging from $3 to $60), this one is by far the best I’ve ever used. I’m so glad I discovered it. The texture goes on creamy, not sticky, dries down to a soft matte finish, and sets quickly without feeling heavy or hardening. I wore it for a 6-hour formal event, and it stayed flawless the entire time. No caking, no creasing, just smooth, even coverage that looked amazing both in low lighting and on camera. My skin felt soft and wasn’t oily at all, I only had to blot once or twice the whole night. To top it off, it was incredibly easy to remove with just makeup wipes and cleanser. This product performs like a luxury foundation at a fraction of the price. I’ll definitely be stocking up for my travel kit and for those “just in case” moments. So impressed!

It's not full coverage, two coats to make it full. Color is a perfect match. You need to shake it really good or it will be thin, watery. Dewy. Blends well. Good for dry skin. It's not thick. It doesn't feel oily. Great price!

one day i was bored and i needed more foundation so i went on amazon and bought one for $5 to try it out. this foundation is actually so nice and matches my skin tone perfectly. it’s super smooth on my face and it doesn’t break out my skin like i thought it would which is surprising because i have very sensitive skin. it’s a good amount and it’s not oily or greasy at all. i recommend this foundation if you have a small budget for makeup.

I am 44 and have skin that easily dries out plus fine lines are starting to show. I have read that make-up artists suggest a more luminous type of foundation for more mature skin to minimize the appearance of fine lines. I have tried MANY high-end foundations and always come back to my go-to $6 Wet'n'wild brand. I love that it is dewy, doesn't easily fall into fine lines, keeps my skin moisturized and has a great medium coverage so my freckles still slightly show through while still being a buildable foundation. Plus they offer neutral and cool tone shades...many foundations offer tones that are too golden for fair or light skin tones. This product is definitely a yes for me!!

Sometimes Wet n Wild has products that outperform more expensive brands. I saw a few TikTok videos where people were recommending this foundation for it's performance on mature skin. I'm in my late 40's and seeing the typical fine lines/texture that one would expect. From the reviews I saw I had my hopes up a little too much. I didn't expect a miracle but I was hoping I could get decent coverage without emphasizing all the stuff I'm trying to cover. Sadly I got the opposite. It dries down more like a matte finish than dewy. It also accentuated my fine lines in a way I didn't expect. It didn't settle in them but pretty much refused to stick in those areas. I guess separated? I tried applying with a sponge, brush, with and without primer. The results didn't change noticeably with the different methods. The only reason I gave this 3 stars is because of the coverage. It's more of a medium coverage but it's buildable. This foundation might work for someone who has less problematic skin, but if you struggle with fine lines, dry skins, large pores, this might not be for you.

I absolutely love the Wet n Wild Photo Focus Dewy Liquid Foundation. It has become one of my favorite foundations because it covers all my imperfections while still feeling light on the skin. It’s very easy to apply, blends beautifully, and lasts for hours without looking cakey or heavy.One of the things I love the most is that it comes in a variety of shades, so it's easy to find a color that matches your skin tone perfectly. If you choose the right shade, it blends in naturally and gives your face a healthy, luminous finish.The texture is slightly dewy and moisturizing, which works really well for normal to dry skin types. It also pairs perfectly with my other makeup products like concealer, blush, and powder. However, it might feel a bit oily for those with oily skin types, so I’d recommend setting it with powder or a mattifying primer.Overall, this is a great-quality product at a very affordable price. It feels luxurious without the high price tag, and the performance speaks for itself. Highly recommended!

Ordered + purchased in store multiple times and it never fails. I’ve used both high end and low end brands and this seems to suit my skin type best. I have extremely dry fair skin (age 34), with uneven red rosacea blotches on most of my cheeks, and this doesn’t dry my face out, doesn’t give acne, blends perfectly color wise, and is very inexpensive. I used to purchase in store but that’s become nearly non-existent and amazon is the best alternative as it’s still priced the same and I can get it just as quickly as I would making time to run to the store on my terrible work schedule. I highly recommend as it’s my ultimate go to, I do use some higher end primers occasionally but primer or no primer this works amazing. I do know not everyone has same skin type so obviously it won’t work for everyone, but for me it’s 10/10.