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💤 Turn first nights into forever bonds with Snuggle Puppy’s soothing heartbeat magic!
The Snuggle Puppy Original Heartbeat Toy combines a realistic pulsing heartbeat and gentle heat pack within a soft, durable plush to comfort puppies during crate training, separation, and new home transitions. Designed to reduce anxiety and promote peaceful sleep, it’s easy to clean and ideal for all breeds, making it a must-have for compassionate, fear-free puppy parenting.










| ASIN | B0722XGRMB |
| Age Range Description | Puppies and young adult small breed dogs |
| Best Sellers Rank | 1,021 in Pet Supplies ( See Top 100 in Pet Supplies ) 7 in Plush Toys for Dogs |
| Brand | Snuggle Puppie |
| Brand Name | Snuggle Puppie |
| Breed Recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. |
| Breed recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. Breed recommendation All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. See more |
| Cartoon character | Puppy |
| Colour | Biscuit |
| Country Of Origin | China |
| Customer Reviews | 4.3 out of 5 stars 63,020 Reviews |
| Dog Breed Size | Small |
| Global Trade Identification Number | 00656402701122 |
| Included Components | Heatpack, Plush Toy, Real Feel Heartbeat |
| Indoor Outdoor Usage | Indoor |
| Item Dimensions L x W x H | 30.5L x 15.2W x 7.6H centimetres |
| Item Shape | Round |
| Item Type Name | Anxiety Aid |
| Item Weight | 0.75 Pounds |
| Manufacturer | SNUGO - pallet ordering |
| Manufacturer Part Number | SP112 |
| Material Type | Polyester |
| Model Name | Snuggle Puppy Biscuit |
| Model Number | SP112 |
| Pattern | Solid |
| Pet Toy Type | Plush |
| Pet Type | Dog |
| Pet toy type | Plush |
| Product Style | Retro |
| Product Warranty | 2 |
| Recommended Uses For Product | Anxiety Relief, Mental Health |
| Recommended uses for product | Anxiety Relief, Mental Health |
| Scent Name | Unscented |
| Size | Small |
| Special Features | Stuffed |
| Subject Character | Puppy |
| Target Species | Dog |
| Theme | Animals |
| UPC | 656402701122 |
| Unit Count | 1 unità |
| Water Resistance Level | Water Resistant |
A**E
Better Than 'Cry It Out': A Compassionate, Science-Based Tool and a faster route to Peaceful Sleep
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump—a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven ✨. I purchased the Snuggle Puppy Original Heartbeat Toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! 💤 I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate, fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be 😴. I am pleased to say this puppy has since grown into an empathic, confident, and independent adult dog 🐕🦺. ✅ The Pros: • Faster results through comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security 🧸. It was my pre-emptive strike against separation anxiety, and it worked! • Ideal for toy breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against 🐶. • Stress reduction: The "real-feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment 💓. • Quality & build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heartbeat toys. • Customisable Comfort: A herbal pouch could be placed in the heartbeat/heating pack compartment to further soothe the senses 🌿🌼🪻. • Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. ⚠️ The Critical "Heads-Up" (Important for some dogs!): • Know Your Puppy's Style: While my toy breed pup used this as a bed-mate 🐾, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy 🚫. • Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. • Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump" 💓. It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. ✨ Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn 👕. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. 🏆 Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind!
S**M
Brilliant item!
Our puppy absolutely loves his Snuggle Puppy. He rests his head on it and goes off to sleep. It's in our puppy's bed all night and we don't hear a sound from him. It has definitely done what it says! The Snuggle Puppy looks cute, is a decent size, easy to use and seems durable. Great value for money in my opinion!
S**D
Good buy
Fantastic idea. My puppy settled instantly. She had a nice calm night. I did find that when the heart stopped I had to undo it and start the heart again. The fact that you can get all sorts of colours. Even Merle.
N**S
Lifesaver at all times of the day and night!
I never usually leave reviews, however this Snuggle Puppy has saved my sanity in the first week of owning my little 8 week old miniature dachshund. He will nip at it, but after around 10/15 minutes happily snuggle underneath or next to it, for a really good nap. The heartbeat isn't loud, it's rhythmic and it's just been a godsend. I hope I can purchase extra heartbeats if needed when this one runs out! 5/5 stars every day of the week...
M**P
Not worth the money, broke after 3 months
My puppy loved his snuggle puppy, but after 3 months of overnight use the heartbeat mechanism stopped working despite battery changes. When I looked inside the little hammer moving part that simulates the heartbeat was moving for 2 beats then stopping. I bought what i thought was the best quality product on the market, but it's not value for money when you only get 3 months use before it breaks!
D**E
Puppy loves it.Would recommend.
Our black Labrador puppy used to sleep with his head resting on one of his siblings before he came to us and he does the same now he is home with his black snuggle puppy.Sleeps with it every night.It is very well made and none the worse off for a chew from a teething pup.Haven’t used the heart or heat pad so cannot comment on those but from a comfort point of view worth every penny.Our little boy loves it.
A**.
Effective and lovely
This was for my anxious dog to go in the car with, I used with calming spray and is great. Remember to turn off when not using! I got it in the grey market and keep on the dog bed so it has their smell on. Thinking ahead to future surgery!
D**A
Did not work
Unfortunately was a waste of money,did not work at all also Heart beats sounds are quite loud had to place it in a different room. My dog actively moved away from it on several times.
P**S
Très bonne qualité et concept intéressant
J'avais compris que cette peluche était fortement recommandée pour les chiots afin de réduire leur anxiété de séparation. A tester sur le moyen terme. En attendant, la peluche est très douce. Elle est fournie avec le cœur (pile incluse) qui reproduit le battement de cœur et un heat pack initial pour la chaleur. Bonne qualité de la peluche et l'intérieur me paraît sûr mais protéger le chiot une fois pelotonné contre elle. Vraiment charmant!
M**O
Magnífico
Magnífico muñeco. No me lo creía hasta que lo ví. Mi perro está loco con él. Es el único muñeco que no ha roto.
L**G
Great for settling in pups
My puppy loves this - 5 nights in and he's settling in well and hasn't been crying at night.
A**A
“What’s that noise” lol
Cute toy and is still in one piece after lots of puppy teeth nibbles. My puppy thought nothing of the heart only looked at me “what’s that noise curious eyes” and carried on nibbling! It’s quite expensive though, I’ve seen much cheaper ones!
M**G
Everybody is happy
Before adopting my 12 week old puppy, I saw the reviews on this product. I wanted to give it a try since this will be the first time she’s away from her siblings. She’s been separated from her mama for a couple weeks before adopting her due to health issues with the mama. We started crate training from day, one, and the first night I put her in the crate with her stuffed animal puppy. She cried for about a half hour, and went to sleep for the rest of the night. A week has passed since, and she is doing great with the crate. Last time I had a puppy, 15 years ago, it took him about a week before he calmed down in the crate. I set this in the advanced setting so as soon as it is touched, the heartbeat will start. So far so good, the stuffed animal is very durable, and she sleeps right with it. Definitely worth the money I spent on it.
Trustpilot
2 weeks ago
1 month ago