L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step, No Brassiness, Rich, Smooth Creme Formula, Intense, Long-Lasting Color

Best Red Hair dye I've ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn't dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It's good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality! When the dye comes out, my hair looks brown or a bit coppery, but it doesn't bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It's not good to continually bleach one's hair. If you don't want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L'oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn't know this from the beginning and mixed the two products, wondering why my black hair didn't turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. :D

WARNING: This dye is awesome, but only if you use it right! I had box dyed black hair (which I thought had faded enough for this, apparently not) when I used the Hicolor, I used two boxes of the Hicolor magenta dye, and 30 vol developer to cover all of my hair (I have hair that is about 15 inches in length) and followed all the instructions. But when I rinsed it out, my hair was still a dark black color, but with a purple tint, and my roots (the dark virgin hair) were bright beautiful magenta (the color I wanted all over my head) even though I still did them last. So I threw on a hat and made an emergency trip to the drug store and bought a box of bleach. After applying the bleach to my hair (NOT the roots! I added diluted black dye to the roots to darken them a bit) The black dye lifted, but the red dye stayed ( it was a lovely dark red, with some lighter and darker streaks throughout). I said a little prayer and applied my third and final box of L'Oreal Hicolor, which helped things even out and brighten up a little. It's been about a month, and it has faded a bit now (and oddly enough it looks darker than before it started to fade) and it has a nice pink undertone rather than an orange one, which is what I wanted. I just bought two more boxes and am hoping that the color will go even brighter afterwards. So if you have naturally dark hair, then this product will work fine. But if you have dyed black hair, I would highly recommend pre-bleaching it first (my hair doesn't even feel damaged from the bleach, so don't worry about that). Trust me, it will save you a lot of trouble.

Ship very fast.I love this product. It doesn't damage my hair as much as bleach and the color appear beautifully. I combined the Magenta with Red like a lot of people recommend and the result have more pink undertone than red. At first I feel a little weird because I'm Asian and it just too different from my original color. Btw, because I had a few highlight string in summer so when I dyed my hair, those string appear most vibrant. I put on a lot of product on my hair with even amount but my end still appear a little black maybe because my end is damaged since i dyed my hair may times last year. I've been researching this for about 2 weeks before I actually dye my hair. I think maybe researched too much make me forget important thing. Therefore, the most important thing I wanna suggest you guy is APPLY PRODUCT FROM END TO NEAR TOP, AFTER FINISH YOUR HEAD LEAVE IT FOR 20 MINUTES, THEN APPLY TO THE ROOT AND WAIT FOR ANOTHER 10 MINUTES. As the result your hair color will appear more even. In the picture is a little dark compare to the real color (forgive me for bad lighting). Fyi, I rarely use heat on hair and the color appear not so vivid, so if you are a person usually use heat to style your hair I suggest you nourish your hair well before dying. Good luck everyone!

This is a great product with a 30 developer since I am a brunette This is a great way to get beautiful red hair without dye

I've been a red head for six months, this is THE best red tent you can find on the market. I recommend using a level 20 developer with this. Additionally, even though the products states for 'dark hair'; you still have to bleach all over before applying this for the first time. For the roots, you do not need to bleach. In between coloring your roots-- find a semi perment red to add on for vibrancy. Red color molecules are larger, and they tend to fade & wash out quicker. Invest in the red shampoo at Sally's. I place a quarter sz amount of the red shampoo & conditioner with my regular shampoo & conditioner. Definitely buy!! I am wearing the color magenta. I get millions of compliments. I love this product. PS add 2.5 of developer with this product. Invest in a whisk to mix product& developer, a hair measuring cup, and a hair application brush!! good luck :))))

The consistency is very nice and fluid so it spreads well. You double your developer so the tube stretches further than you’d think. Very nice.

Been using this product for about 1 year. After trying several salon products (and spending a bunch of $$) that did not work, this is the only one that could actually dye my dark, color resistant hair. I use it with L'oreal Oreor creme 30 vol developer. Only applied it in all of my hair the first time, then I just use it for my roots. For the rest of my hair I use semipermanent color ( ION, MAnic Panic) which makes it healthy and shiny ( if you keep applying de hicolor highlights your hair will get progressively lighter). It bleeds every time you wash it ( so does the semi-permanent color) so make sure you use a red towel for your hair. I use Loreal Color Vibrancy shampoo, conditioner and heat protector to keep the color for longer time. I love it and I would recommend it for people having trouble going red because their hair is so dark/ color resistant. Keep in mind that if you have really dark hair and want a very bright red you might have to apply it several time or use 40 volume developer.

I absolutely love this hair dye. I normally have brown hair with some greys mixed in. I have tried numerous red dyes from stores like walgreens or walmart and they all fade to a gross copper color within a week or two. I used protein filler, 40 volume developer, and 2 boxes of this the first time I dyed it and it came out a beautiful, vibrant red color. As long as you wash your hair no more than 3X a week and use color safe shampoo/conditioner, the color should last until your roots grow out and need to be done. I only used 40 volume developer the first time I dyed it red. I have used 20 volume the past 3 times and the color has stayed just as well. :-) I have gotten soo many complements and am thrilled to not haveven to pay someone to professionally color my hair.

Super produit que j'utilise pour refaire mes racines, ayant les cheveux rouges et étant brune cela m'évite de devoir refaire une décoloration à chaque fois que mes racines repoussent. Belle couleur bien rouge, j'ai les cheveux rouge depuis plus de dix ans et je n'ai pas refait une seule décoloration depuis que j'utilise cette gamme de coloration qui pigmente très bien et éclaircit le cheveux en même temps qu'elle le teint. Petite système D que j'ai trouvé à force de tester des centaines de colorations, j'économise beaucoup de temps et d'argent, une couleur tous les 2/3mois pour les racines avec ce produit et de la crème oxydante (même avec de la 20Vol ça décolore nickel) et sinon je refais la couleur sur les longueur tous les mois et demi avec des couleurs/soins comme le MULATO, la riche direction, special effect dilués avec de l'après shampoing c'est tip top et vos cheveux seront beaucoup poins abimés que si vous faisiez des couleurs traditionnelles à l’ammoniaque ou des décolos tous les deux mois.

It really nice . Lasts

This is the most amazing hair product for anyone wanting to go from a dark hair colour to magenta, even over dyed black. I sing it's praises to everyone. I used to bleach my hair to get to a pink colour which completely damaged it but with this I don't have to. I LOVE IT xoxox

A bit expensive but I'm soooo in love with this colour.. Obviously, for girls with jet black hair (like me) you HAVE to use blonde before using this to get the perfect shade..but if ur buying it to colour ur hair at home I guess u already know that😉 for me it worked well as I had ombre before and it stays for like one n half months. The whole tube lasted for about 6 months.

Also die haarfarbe is echt hammer, Ich benutze die zum Ansätze färben und ich muss vorher nicht Blondinen und mein naturhaar ist sehr sehr dunkles braun, fast schwarz und die Farbe deckt und es ist natürlich nich so bösartig wie Blondirung =) ich bin sehr zufrieden =) Allerdings ist das immer nur ne kleine tube da das eigentlich nur zum Strähnchen machen ist und man muss sich nen developer dazu kaufen aber besser als Blondirung 😁