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โจ Unlock your best hair days with science-backed smoothness!
PLACENTA LIFE KERATIMASK Brazilian Straightening Kit delivers a formaldehyde-free keratin treatment enriched with hyaluronic acid for deep hydration and frizz control. Designed for all hair types, it offers up to 12 weeks of professional-level straightening, enhanced softness, and lasting shineโall from the comfort of your home.
| ASIN | B07F12F1TC |
| Best Sellers Rank | #33,024 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #13 in Chemical Hair Straighteners |
| Brand | PLACENTA LIFE KERATIMASK |
| Brand Name | PLACENTA LIFE KERATIMASK |
| Customer Reviews | 4.2 out of 5 stars 14,811 Reviews |
| Global Trade Identification Number | 07756719011839 |
| Hair Type | All |
| Included Components | User Manual |
| Item Form | Lotion |
| Item Type Name | 1 |
| Item Weight | 12.6 ounces |
| Manufacturer | Be Natural |
| Manufacturer Part Number | PLF01 |
| Material Features | Cruelty Free |
| Model Number | PLF01 |
| Product Benefits | Hydrating |
| Scent | without perfume |
| Scent Name | without perfume |
| Set Name | Kit |
| Special Ingredients | Keratin,Hyaluronic,Hyaluronic Acid |
| Unit Count | 1 Count |
V**D
It Worked for Me
Iโve been wrestling my thick, dry, bi-racial hair for 36 years and I was looking for something other than a relaxer to tame it. I live in a humid climate (during summer) and no matter what I do it, it wonโt stay straight or retain moisture. I was told about keratin treatments during an Ulta haircut over two years ago, but Iโve never been willing to shell out the $250+ to get one. I came across at-home treatments online and decided to try this one. If it failed, not much was lost but timeโฆ Hereโs my experience: -Process-I followed the instructions verbatim to get the best results. I washed, blow dried, applied keratin cream, blow dried again, straightened, and washed. People with finer hair textures could stop there, but I had to blow dry straight and iron again. As others have said, your hair will be a beast once you get the cream in it. Getting it dry and combing it through to get it straightened isnโt easy by a long shot. The fumes produced by this stuff are atrocious and if you donโt ventilate the area, you could very well choke to death (not kidding). Even with the window up, I still struggled through it and had sinus trouble afterwards. Overall, be prepared for the experience. I would say to set aside a solid 3-5 hours depending on hair length and texture. -Results-I was very pleased with how it turned out. Definitely looked like Iโd been to the salon. Received several compliments. My hair was softer, sleek, and completely straight. Additional products I used in the final steps were Itโs a 10 Leave-in and a little Chi silk serum. I applied it in September and humidity is still pretty high here in the southeast during that month, so I know that this product provided an actual defense against it. A first for me as Iโve used countless products before that claimed to help with humidity and did not. As for moisture, I saw a blanket statement on a haircare subreddit that people with dry hair shouldnโt do a keratin treatment because of the protein. This is categorically false. My hair has been both moisturized and healthy in appearance since using this. It actually seemed to seal moisture into my hair and prevent it from grasping at moisture in the air during high humidity. I had NO frizz and NO dryness because I applied it correctly with the right products. All I an say is everyone is an โexpertโ online and can literally just say anything. Do your own research and only trust reliable sources. You usually just have to try things for yourself to truly know if theyโll work for you. Longevity-Unfortunately, itโs been over a month now and I can tell a degradation in the treatment. My hair is still softer and more manageable than it is without the treatment, but it no longer gets/stays quite as straight and sleek after ironing. Humidity here has at least taken a huge dive, so I donโt have that to contend with until next spring. Nevertheless, my hair is still thick and the more I wash it, I can see itโs reverting back to its natural state. Iโve only used Itโs a 10 shampoo/conditioner (paraben and sulfate free), so itโs not my fault. Unless your hair is only slightly problematic for you, this treatment will almost certainly NOT last you 12 weeks. I kind of expected this going in, but I had high hopes regardless. Overall opinion-I donโt really think this is practical for standard use. What I mean is, I canโt see myself doing this every 6-8 weeks, which is the frequency Iโd clearly have to do it. Itโs just too much work. I am, however, elated that there is a product out there that will make my hair more manageable for longer periods of time if I need it. In the future, I only see myself applying this ahead of the summer humidity and or a vacation where I want my hair to look its best and not be fussy. Forgot to mention as well-If you have color treated hair, consider this a warning. This treatment will strip any artificial coloring out of your hair and possibly manipulate your natural color. My hair is dark brown, but I dye it jet black. This took out any remaining jet black I had left (it had been at least 6 months since I last used dye). It also appears to have lightened my hair a few shades above what it normally is. It's almost coppery. This turned out in my favor as I like the color change, but YMMV. Dye users, just be careful...
K**T
This is a MIRACLE product for me!
I am absolutely floored with my results of this product! I have shoulder length, curly (3b) hair that is absolutely unmanageable most of the time without a ton of conditioning. My hair is fine although I have a lot of it, and I have a lot of breakage because I heat style my hair almost every day (flat iron, curling wand.) I am used to getting keratin treatments at the salon for $350 every 6 weeks! I absolutely cannot afford it anymore so after some research I decided to take a chance on this product. First I will say, like a lot of the reviews here, my box also came with a product leak. I couldnโt figure out which bottle the leak came from but there was cream all over the contents in the box. Even so, the bottles all seemed to be relatively full still so I decided to go ahead with the process anyway. ๐Yes, the process will smell bad! (Goes away after the final wash.) ๐Yes, the entire process takes a couple of hours to complete if you do it correctly. (Prepare to watch a movie or two during the process!) ๐Yes, the process will strip color from your hair (I have boxed dyed jet black hair and I would say the black dye has lifted to a dark brown in many places. However, the results are silky smooth, evenly coated, manageable and tangle free keratin treated hair! I am absolutely floored at the results. I have never been able to achieve this at home, ever. The key: Donโt rush! Step 1- I washed my hair with the provided shampoo (step 1 shampoo bottle) really well in the shower, about three times until it was super sudsy and squeaky clean. Step 2- I blow dried my hair as straight as possible and applied the keratin treatment cream with a color brush. I did this very carefully with the brush they provided and gloves. I went in very small sections and made sure everything was coated. Then once coated, wait 15 minutes. (This step took me 25-30 minutes). Step 3- I blow dried my hair as straight as possible. I used a Dyson with a brush attachment. My hair at this point felt stiff/sticky/gummy. Step 4- I flat ironed my hair (410ยฐ) as straight as possible. This is the step that smelled bad. Do this with a window open as you can clearly see the chemical process of the heated product floating into the hair as your iron glides across your hair. This is also the step that lifted some color from my hair. I did this in small sections and made sure to glide the iron over my hair enough times until I saw no more product heat off into the air. My hair felt smooth, heavy and very straight. It was also very shiny. Step 5- Then I washed my hair with the step 5 shampoo in the shower and OMG- my hair felt so silky and so dreamy as I washed the product away! Just relaxed and tangle free. I washed my hair with this shampoo around 3 times until I no longer smelled the chemical smell. Step 6- Condition with the step 6 conditioner! Again, at this point my hair felt silky and clean and the texture was a night and day difference! After the process was done, instructions said to then blow dry and go about your day! So I blowdried and then flat ironed on a lower setting and I literally cannot believe how silky smooth my hair is now. Itโs transformed. I will 100% be purchasing again and will 1000% recommend to anyone looking into affordable keratin treatments. Follow the instructions!!
Y**S
Excelente
I am very satisfied with this product. The quality is excellent, it works exactly as described, and it arrived in perfect condition. It is easy to use, well-designed, and offers great value for the price. After using it, I can say it exceeded my expectations. I highly recommend it to anyone looking for a reliable and high-quality product.
S**S
I would buy it again
Iโm very happy with this keratin treatment! It left my hair smooth, shiny, and much easier to manage. The application was simple, and the results lasted well. My hair feels soft without looking weighed down. Definitely a great value and I would purchase
I**N
So nice I used it twice
This is my second time using the Keratimask straightener and I am still impressed by the results. It comes with everything you need, including gloves and a brush so you donโt need to buy anything else. The directions are easy to follow (although in very tiny print) and the products are clearly labeled so you wonโt confuse them. The thing that I liked when trying to decide whether to buy was that it doesnโt contain formaldehyde. However, when you heat the product on your hair (first with a blow dryer then a flat iron) there is a smell that might be really strong to some. It also creates a โsteamโ that you should try to avoid. When I did my hair I used a fan and opened my bathroom door. You might also open a window. It is a LONG process, so give yourself at least a few hours to do it from start to finish. I did it by myself but extra help is never a bad thing. As I said this is my second time using this. The first time was July 2025 and it is now the end of May 2026, so it lasted me a really long time. But you have to blow dry and flat iron your hair after every wash. I can go almost a couple of weeks in between washings (my hair does not build up oil quickly) so I think that made it last so long. It will probably need to be redone quicker if you wash your hair every few days. Iโm so glad I found and used this product! I give 4 stars only because of the smell but I guess that canโt be helped with these sorts of products.
B**A
Great product , keeps hair smooth and frizz free
Such a great product my hair is so smooth and no frizz at all especially during these hot summer months, I would say for curly hair the treatment last me 4-6 months .
M**A
La rapides de envio
Bueno
T**E
Impressed!
My hair is thick, long, coarse, wavy, curly and frizzy. Easy to knot and snarl. This is my 3rd home Brazilian blowout and the 3rd different product ive tried. I would consider buying this system again. Pros- Doesn't have potent chemical smell, doesnt burn eyes or throat. Did not dry out my hair Did straighten 98% of my hair Easy to apply Cons- Very, very tedious and time consuming instructions. The directions are not all English and way too tiny to read without magnifying on your phone. Too many steps MISLEADING LABEL: says sulfate and alcohol free, but the actual ingredients list 3 different sulfates and 2 different types of alcohol along with other chemicals i cant pronounce. Which tells me the product isn't as "vegan" as its claim. Overall I would use again but would reduce the steps process because it takes entirely too long than what is necessary. You only have to part your hair in tiny sections during the ironing step, its not necessary during the cream application step. This kit comes with clarifying shampoo but I recommend using your own that is truly sulfa free along with your own sulfa free after treatment shampoo. I dont like using any conditioner because it greases my hair and requires more frequent washing.. so if you need conditioner, i highly recommend a sulfa free and only condition from the nape to ends- do not condition your entire head. My go to is always olaplex.
C**W
Frizz control and easy blow drying
Loved this product , took the frizz out of my curly hair and was easier to blow dry
M**F
It works and I love it!
It does work. But needs patience
M**A
The Best Hair Straightening Kit You Can Use at Home
Incredible best find! Highly recommended. The product instructions are clear, which makes it easy to use at home. The results are perfect, like it was done in a salon! No falling hair while working on it, and no burning sensation on the skin. I bought the item again! And will again.
C**A
It works amazingly well!!
I applied on my hair 2 weeks before my summer vacation. I was for 2 weeks everyday in the pool and sea and the result is still just amazing ( I am 5 weeks in now). Since I could not find shampoo, conditioner and mask of the same company I purchased keratin shampoo, conditioner and mask from alfaparf to maintain the results ( the pink bottles). Hair is still smooth like a dream. I had damaged hair with a lot of split ends and that treatment was my last attempt before cutting my hair at least 10cm. Well I am so glad that I did not! It has sealed all the damage and i already have 2 cm of growth! The application process is time consuming though. Drying the hair with the mask on seems impossible but with patience it is possible. It removes hair colour so wait at least 2 weeks before dying the hair so that you do not mess with the keratin. Hair dries much faster ( I air dry my hair to reduce damage). I will definitely redo the treatment, I recommend!
L**I
MIRACLE
This is honestly the best thing I've ever done for my hair - and I did a keratin treatment at the salon before. This gave my hair so much shine, frizz control, and detangled it so well. It didn't take away my curls, but gave them more manageability, which is everything I've been looking for. This is going to become a staple in my hair care and 1 treatment lasted me about 2.5 months; I wash my hair very frequently because I train every day. The one complaint is that you need to carve about 5 hours of your day to get it done, and the product gives off a strong smell when using the straightener.
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3 weeks ago
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