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💥 Unleash Pure Red Power – Bold, Bright, and Brilliant!
Goldwell RR@ALL ELUMEN Pure Red is a revolutionary 200ml permanent hair colour delivering up to 76% more colour intensity and 37% more shine without using oxidants or ammonia. This innovative cream formula offers damage-free, long-lasting vibrant red tones with easy at-home application, trusted by professionals and backed by over 11,600 five-star reviews.



| ASIN | B07XQBW27W |
| Benefits | Shine Enhancing |
| Best Sellers Rank | 13,036 in Beauty ( See Top 100 in Beauty ) 200 in Permanent Hair Colour |
| Brand | Goldwell |
| Brand Name | Goldwell |
| Colour | Pure Red |
| Container Type | Bottle |
| Country Of Origin | Germany |
| Customer Reviews | 4.7 out of 5 stars 11,664 Reviews |
| Global Trade Identification Number | 04021609108085 |
| Hair Color Permanence | Permanent |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Cream |
| Item Type Name | Elumen All Level Permanent Hair Colour, Pure Red |
| Item Weight | 0.24 Kilograms |
| Item form | Cream |
| Manufacturer | Kao Salon Division |
| Manufacturer Part Number | 4021609108085 |
| Material Features | Natural |
| Material Type Free | Dye Free |
| Model Number | 4021609108085 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Warranty | 2 year manufacturer |
| Product benefits | Shine Enhancing |
| Unit Count | 200.0 millilitre |
A**R
I soooo love these colours!
Both my daughter and I use them, I use the pure copper on brown hair (going grey) and my 17 year old daughter, who has dark brown, hair uses the purple and everywhere we go we get so many compliments. The pure copper is very bright like a highlighter lol and gets brighter the more uses although it does fade more to a lighter more orange copper after a month. On first application it has a lot more red but both colours are amazing. I found out about this dye after my daughter working in a hairdressers and found out this is what they use. If you are purchasing it, I would strongly recommend the use of plastic ear covers or you'll have coloured ears for a week!
P**L
Great colour
Having initially had my colour added at the salon, I bought this for topping up. The colour lasts very well and is easy to apply. I wish it was slightly thicker but otherwise very happy- especially because you don't get transference to pillows etc
D**D
Great product
Great, a change from my usual brand. Loads of comments of how good it looks.
H**L
Good colours.
I love Elumen, I've been using it for years. Beautiful strong colours that stay in the hair a long time. Yes, they fade, but nowhere near as much as others.
L**H
Best for dyeing roots
It's the easiest and best way of colouring my hair with just one application.
L**E
Worth it
Took an age to come . I was confused about the colours wasn't very clear which colour the bottles were . Had to ask my hairdressers for advice but I see now there's colours on the description. Product wasn't as thick as the usual one I use but went on ok. Didn't stink and rinsed out well. Happy with the colour. Will see how long it lasts!
R**S
Vibrant and long lasting colour
Excellent product and price. The colour is vibrant and when applied correctly lasts a long time without fading. You need to use a 'lock' with it to ensure this and make sure you wear gloves as this stains.
N**A
Great product stays for a lot longer than of the shelf products.
Easy to use and colour is amazing. Need other products to use but best ever.
M**N
Elumen
Elumen ist wow!
T**P
Top
Goed product gebruik ik al Lang in tijd van de kapper nu zelf doen goed en niet schadelijk boor het haar top
M**S
Excelente
Es un producto excelente. Además de que para colores de fantasía como el mío no hay otra cosa en el mercado tan fácil de aplicar, de mantener el color y que para el cabello es sano y da un aspecto brillante y saludable
M**️
Mycket fin
Mycket fin
J**.
Goldgelb Gel
Sehr schöne Farbe ,leicht aufzutragen
Trustpilot
2 weeks ago
2 weeks ago