Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, AQUAMARINE)

Arctic Fox has been my ride-or-die when it comes to hair color. The pigment payoff is incredibly rich—bold, vibrant, and exactly as the bottle promises. Whether I’m going for deep jewel tones or bright, punchy pastels, the color always deposits evenly and comes out true. I’ve used multiple shades over the years, and every one has left my hair looking stunning. Beyond the color itself, what keeps me loyal is how gentle it is. It smells amazing—fruity, almost like candy—and actually feels conditioning during use, not drying. After rinsing, my hair is soft, not fried, which is something I rarely experience with other dyes. Even with repeated use, it hasn’t damaged my strands, and the fade-out process is forgiving—not patchy or weirdly toned. It’s also comforting to know it’s cruelty-free and vegan, aligning with my values while delivering salon-quality results. The semi-permanent formula lets me change things up without long-term commitment, but it still hangs on beautifully for weeks when I want it to. If you're looking for bold, reliable color with heart, Arctic Fox is everything.

This dye is a STEAL. Even salon products don’t hold the teal for my son’s hair. This is great for touch ups, the color is vibrant. Easy to use, and very affordable!

The color is so beautiful and vibrant. We actually liked the scent of it. I had already lightened my daughter’s hair before adding the color. She loves how well the color turned out and how bold it is.

I love this hair dye so much, only had to color once and it’s lasted months!! Used on bleached hair (got aquamarine).

Lovely hair dye! I have been using Arctic Fox Purple AF for about a year, decided to switch it up. It removed beautifully with a 20 vol. Bleach bath and went completely back to a light blonde. I decided to try out Aquamarine and wow! This color is beautiful and so vivid. I only docked one star because I do find it fades somewhat fast. I wash every 2 or 3 days and within 2 weeks Im needing to touch it up but its worth it.

The best color!

it’s so pretty, i thought i’d be fine with one bottle but i’m definitely going to have to get another, that’s my fault though. it’s smells very yummy 🫐💙

I love this color with green; it does come out a little darker but gets better as it fades!

اللون رهيب مرا يجي ع teal و لمن يروح يصير شوي اخضر نصيحه لمن تحطوه اذا ما تبغوه غامق حطو بلسم انا كنت ابغها فاتح شويه و حطيت بلسم و صار احلى درجه و العلبه ما خلصت

Color went out too soon had to recolor with Punky which thankfully still on.p

I love the way this smells. It lasted and stayed vibrant for a long time. I love arctic fox

Original product!

This is the absolute BEST dye I've ever used, including the professional ones. It's easy, it doesn't have an ammonia smell, it COVERS, and it's blendable with other colours. I don't know why it has bad reviews at all. 10/10 would recommend. (The photo is Purple AF which I layered over a faded pink that I had!)