Dog Shampoo Whitening - Helps to Whiten Coat - Ideal for Dogs and Cats with White or Light Coats - Best Whitening Dog Shampoo - Leave Your Pet Smelling Fresh & Clean 16 oz

I don't normally leave reviews for products, unless they really impress me. This is one that does!I have male show dogs, springers, who I am constantly trying to keep their feathering from yellowing from their urine. Particularly their front leg feathers. It's a nightmare to keep white.I have tried NUMEROUS whitening shampoos. The ones with bluing in them eventually leave their white a dingy grey, the other requires HOT water to activate it, which means I must tote a basin, extra towels, and an electric pot to heat water in to 4 day shows.I bought this shampoo based on the ratings. I will be honest, I didn't expect it to work well. And as there's no picture of the shampoo itself, I had no idea if it was another bluing shampoo or not.I was extremely pleased to see it was not blue, but is like any normal shampoo. The scent is very subtle and therefore, not perfume smelling. The lather is out of the world! A little bit goes a long way. I use it straight, not diluted, so I can't say how it would do watered down. I suspect it would do ok, but perhaps not as good as it does straight out of the bottle.My one boy, who hasn't been shown in a while, had some pretty serious yellowing on his front leg feathers. I lathered him up good and let this shampoo sit on him for about 5-8 minutes while I shampooed the rest of him (he is black and white) and then I rinsed him well. My initial reaction was that it hadn't done much. One leg was worse than the other so I repeated an application on that leg hoping it helped a bit more.I got him up on the grooming table, started to blow dry him and OMG! The dryer he got, the whiter he got! Pee stains GONE! No yellowing left at all. By the time I got done drying him I was smiling and wondering where the heck I could find a gallon of this stuff!!!! THIS STUFF IS AMAZING!It will be a staple in my grooming Arsenal from here out. I have ordered two more bottles and plan to order more ASAP! Please, make this available in gallon size!!!!!I wish I would have taken pictures of my boys yellowing before I used this, and after I used it. You have to see it to believe it. I have a friend I ordered a bottle for, she used it on her springers and was like WOW! She wants another bottle!For a show person to rave about a shampoo, it has to work like it says.... This product is worth every penny!

I was not impressed ... at all. Don’t believe the hype in the company description. I didn’t notice the “great smell” many reviewers mentioned. Had very little smell at all. After reading all these glowing reviews I am thinking maybe I got a bad bottle. I have a Westie puppy and this shampoo did nothing for his coat but make his skin dry. And it’s thin, like, REALLY thin. If it wasn’t slightly milky I would swear it’s just water. I thought maybe there were ingredients in it that had settled so I shook it up, vigorously, but still the same. Wasn’t very expensive but you have to use a lot of it. I’ll be returning.

Helped to whiten my Maltese hair. It is kind of thick and make little foam (I feel like I have to use a lot)... but it does work. I use Isle of Dogs Silky Oatmeal conditioner after. My dog's hair is white, soft and smells good for over a week. She haven't show signs of irritation or anything like that. I will order my second bottle.

For us, this item was just so-so. It didn't go very far and was especially thick which made application difficult causing quite a lot of waste. In comparison to a less expensive whitening shampoo that we use, this did not measure up to their standards. I will be going back to our stand-by product. I have two solid white dogs and one black and white and it also did not whiten as I expected.I don't feel I can recommend this product but you may want to try it for yourself.

It's an ok shampoo. I bought this because my Cavalier tends to pee on his front paws and chest. This did nothing to help whiten his coat. Even when followed as directed. If you're like me and read reviews to base your purchase off of then you may be disappointed. This does not whiten.

Bright white dog that doesnt stink sign me up for thi! It works great and the dog doesnt seem to mind it so im cool with it and will liely keep it instock at home. White dogs are so tough to keep looking good.

This shampoo didn't work for my dog. It dried out his skin and made him ashy. This shampoo also enhanced his pee stains I was trying to remove. If your looking for a good whitening shampoo I extremely recommend the Natures Miracle Whitening shampoo!!! In 2-3 showers his pee stains were gone!!! And it left him amazingly white!!

I was having a problem with both my Maltese dogs scratching excessively this summer for some unknown reason. I started using this shampoo and the itching has subsided tremendously. Amazing shampoo and smells great! See my review for the conditioner too :)