Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones - Translucent

The wet n wild Photo Focus Loose Setting Powder is a pleasant surprise for the price. The formula feels incredibly lightweight and silky, almost like it melts into the skin. It sets makeup nicely without leaving a heavy or cakey finish and it does a good job keeping shine under control throughout the day—especially in the T‑zone. The powder blends easily and doesn’t leave a white cast, which is a big plus if you take photos or wear it under bright lighting. It smooths the look of pores and fine lines just enough to give a soft‑focus effect without looking overly matte or dry. A little goes a long way, so the container lasts longer than expected. If you want an affordable setting powder that feels high‑end, this one delivers smooth application, reliable wear, and a natural finish that works for everyday makeup.

The wet n wild Photo Focus Loose Setting Powder truly delivers a professional quality finish at an affordable price. Its lightweight texture blends effortlessly into the skin, setting foundation and concealer beautifully without settling into fine lines. I love how it smooths the complexion, reduces shine, and creates a soft matte effect that still looks natural and radiant. It’s perfect for baking or lightly dusting all over the face for a polished look that lasts all day. What makes this powder stand out is its brightening effect it gives the skin a subtle luminous touch that enhances rather than masks. It’s ideal for fair to light skin tones and works well for both everyday wear and full-glam looks. The container is well designed, easy to use, and travel friendly. Overall, this setting powder is a fantastic choice for anyone seeking a smooth, long lasting finish with a hint of healthy glow.

Love this to set my under eyes I just turned 40 and this is not like most I have tried it's very blurring an smooth better then some high-end powders i have tried The price is amazing. Great job Wet n Wild!!

I have used 3 brands now of pink setting loose powder. This one has a nice pink tone to the powder. Unfortunately it doesn’t show pink on my skin tone. I am a huge fan of that little bit of pink showing. It’s so pretty and given the right brand truly helps my under eyes which are sunken somewhat. This does so it for me. It’s ok for me as a light brushing to set my foundation. The consistency is ok. It’s isn’t my first choice. Pro: It doesn’t have any weird smells. It sets even. I generally only use pink setting powder under my eyes and down an inch or 2. You might love it. It’s a lot of powder. Should last someone a good 3 months plus.

a total win. It sets makeup beautifully without looking heavy or dry, and it smooths everything out for a soft, flawless finish. I’ve used it to bake under my eyes and lightly set my whole face, and it works great both ways. What I really like is that it doesn’t leave a white cast and blends well on different skin tones. It keeps my makeup in place for hours and helps control shine without making my skin look flat or cakey. A little goes a long way, so the container lasts a while too. For the price, the quality is impressive. It gives that airbrushed look without feeling heavy—definitely a must-have in my routine.

This is my absolute favorite loose powder. I am a big fan of the Huda Beauty loose powder and this to me is very comparable. I noticed that with the Huda one my eyes would always water and my makeup would be ruined. Only thing I could say is the Huda one is more of a lightweight feel but this isnt too far off. The wet n wild translucent does the job perfectly for me I use a powder puff and my makeup comes out flawless ,so smooth and it stays put. I absolutely adore the wet n wild translucent for setting anywhere I place my concealer and I use the banana shade to set the rest of my face all with a powder puff. For the price you cant beat it. I pair the translucent shade with the Essence pressed Banana powder for a bright undereye amazing combo!

My regular setting powder was out of stock so I decided to give this one a try. I LOVE that it has a very light pigment to help blend and blur my pores. It was a lot bigger than I expected and a little goes a long way. Definitely found a new favorite setting powder!

This is by far the BEST setting powder I have ever tried. I have repurchased six times and will continue to! AMAZING value for money and it performs better than high-end brands I’ve tried like Laura Mercier!

This is an excellent finely milled powder. The translucent one does not cast white film . It smoothened my face and kept it matte all day. I wanted a powder to keep my oily sunblock under control and this does the job well . For ref I am light medium .

I have been using this setting powder for about a year now and it’s such a good alternative powder to the expensive ones. It acts as a filter ontop of makeup and blurs any imperfections. Works great and doesn’t leave the powder look when using a camera flash!

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colour is perfect. but it is very expensive

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