The Gradual - Gradual Tan Lotion - Cruelty & Toxic Free

This product is amazing. I first bought it after seeing it recommended on TikTok, and even though it’s definitely on the pricier side, it has been completely worth it. The color is so natural and glowy, and it’s perfect for daily use or for maintaining a tan between mousse applications. The consistency is great, it dries quickly, and it doesn’t have that strong “self-tanner smell” most lotions have. It applies very evenly, and the only time I’ve ever gotten streaks was in the usual tricky spots — hands, feet, ankles, and wrists — which happens with every tanning product. As long as you blend those areas carefully and wash your hands afterward, it looks flawless. I use it all over my body and pair it with my L’Oréal tanning drops on my face, and together they genuinely make me look healthier and more refreshed, like I actually eat vegetables and drink water on purpose. Overall, I absolutely love this lotion and fully plan to keep buying it when I run out, but so far my first bottle has been long lasting. 10/10 — highly recommend.

I don’t do self-tanning products because I always mess them up. Even the Jergens lotion that everyone loves because it’s “easy.” I haven’t had time this summer to hit the beach, and even if I did I’m concerned about my skin, so I looked into self-tanning lotions and saw this had high reviews. I can see why, it’s very easy to use, it smells nice, and the after-smell isn’t as bad as the other brands I’ve tried. The color is very natural and develops fairly quickly: after an hour or so I saw a hint of color and by the next morning (I applied it before bed) I looked like I’d had some sun. I will say you need to massage the lotion in thoroughly, the first time I applied it I massaged for a while and it came out evenly. The next time I got a little lazy and didn’t do a good job so there was some uneven spots (but it wasn’t straight up brown like other tanning mishaps I’ve done lol). I liked it so much I ordered another bottle before I’m even halfway done with this bottle.

Only tried this to avoid damaging my skin with the free tanning beds at my gym. It tans but do it thin like they say because thick application will show darker. Also, like they said, apply lotion to areas that will hold more of it and become darker than everything else if you dont. Does it smell? Yes. And for at least two days and i wash with stongly scented exfoliant. So a little bit of false advertisement there. Seemed to have gotten darker actually since the day of application which is cool. Ill apply again in a week to try and maintain the noticeable color.

I'll start off by saying this is the first time I've tried any type of "self tanner" since I'm super impatient and I was always afraid of being orange and streaky. I was doing some research and came across this, and although it's a bit pricey I can confirm it is well worth it! After going through reviews I did end up purchasing a tanning mitt to apply and this goes on so easy! It is very thin compared to normal lotions so you don't need alot. After the first application I could see a noticeable difference and there were no streaks! I've used every other day for about the last week and I've stayed with a nice glow. It didn't turn streaky or wash off in the water and no stains on my towels! I lotion my knees/elbows first then just apply it with the mitt like normal lotion making sure I rub it in well. It does have a slight smell, but it's similar to how I've smelled after using a tanning bed so I don't mind it and my husband says it's hardly noticeable. This is a great product!

The tan was lovely and had a nice scent, unfortunately I ruined half of my white towels after using this product for several months. I had no idea it would stain towels as my tan wore off from showering. Had I known that, I would've used a single older towel. We originally thought it might be our home's filtration system, so we had the company come out and run tests for rust. All was fine, nothing to cause a large swath of the middle section of our towels to be stained a rusty orange color. Later we played detective going through all our white laundry (all unstained) in order to realize it was my tanning lotion coming off on our towels after showering. If you know this in advance, you'll be happier!

I am naturally pale and was looking for a product that was easy and gave natural looking results. This lotion is it! It's amazing! Easy to apply. First day I used it, I didn't really notice much difference in my skin color. But I got a nice tan glow after the second application on day 2. Showering doesn't seem to affect it at all which is great. No streaks. Just ensure you rub it in well, in a circular motion. Wash your hands thoroughly after you're done. I washed my hands after each use and I had zero issues with color on the palm of my hands. I am definitely a fan of this product!

Works very well on my very white skin with one application. With two applications it starts looking odd. The smell is pleasant at first but I do find it bothersome when I sleep. Rubs off in two days.

So streaky! It was almost impossible to get an even coat. It also has such a weird orange color. Not impressed, would not recommend.

¡¡Simplemente fantástico!!🩷 Para mí, el mejor autobronceador que he probado. Me ha parecido muy sencilla su aplicación porque viene en forma de crema, que además es muy hidratante, evitando altas concentraciones de productos acumuladas por zonas, que generan las tan temidad ronchas marrones. Con este producto no me ha pasada.🫶🏻 Por otra parte, el color es totalmente modulable, siendo el inicial ligeramente bronceado, lo cual, a mí, me parece una ventaja. Lo usaré durante todo el año. Además, yo tengo la piel muy sensible y no me ha generado ningún tipo de intolerancia. ¡Totalmente recomendable!🤩

This is the best progressive tanner that I have ever used…and I have a very white skin! Its texture is fluid and easy to apply. As with any tanning cream you have to apply evenly and really pay attention to the application to have an even finish. I use my hands to feel the application and really focus on rubbing it in all over with even amounts each time. Then I wash my palms with a brush.I love that it does not make darks spots darker and that it does not transfer to cloths and sheets. So happy to have found this product!

Prodotto ottimo per mantenere ed incrementare l'abbronzatura dei weekend al mare. Alcuni dicono di profumazione poco gradevole come per tutti gli autoabbronzanti, per ovviare io lo amalgamo con crema da corpo profumata. Non macchia e si assorbe subito lasciano la pelle morbida. Consiglio.

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SUPERBRA 👌🏻