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✨ Cover roots like a pro, stay flawless all day! 💁♀️
COLOR WOW Root Cover Up in Medium Brown is a compact, award-winning mineral powder that instantly conceals grey or dark roots with a natural, multi-dimensional finish. Its water- and sweat-resistant formula lasts until shampooed out, offering a mess-free, precise application that’s wax, dye, and paraben free—ideal for all hair types seeking quick, long-lasting root coverage.





| ASIN | B00FYSZDQ4 |
| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #11,421 in Beauty ( See Top 100 in Beauty ) #22 in Hair Mascaras |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.2 4.2 out of 5 stars (16,739) |
| Customer reviews | 4.2 4.2 out of 5 stars (16,739) |
| Date First Available | 27 January 2014 |
| Full Cure Time | 7 Days |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is Discontinued By Manufacturer | No |
| Item Form | Powder |
| Item Weight | 5 g |
| Item model number | CW543 |
| Language | Italian |
| Manufacturer | Federici Brands |
| Manufacturer | Federici Brands |
| Manufacturer Part Number | CW543 |
| Material Features | Long-lasting and smudge-resistant |
| Material Type Free | Paraben Free |
| Model Number | CW543 |
| Number of Items | 1 |
| Product Benefits | Long lasting, natural looking coverage of roots |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 4.54 g |
| Recommended Uses For Product | touching up roots, maintaining hair color between salon visits |
| Suitable Hair Color | Medium Brown |
| Unit Count | 1.98 Grams |
E**N
Good cover
Good cover , can be used for covering white hair or give the impression of thicker hair
G**E
recommended to purchase
What you see is what u get - recommended to purchase
D**A
It works but if you have black hair go for the black color
This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.
M**A
Perfect
The product met my expectations
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
A**A
Decent product but application was a challenge
Product worked fine but found it difficult to apply
A**D
Not worth it
Not worth the money. There is not enough pigments to actually cover darker roots. What a joke
M**R
The product was broken and damaged
I received the product in a very bad condition covered with powder and when I opened it I found it broken from the inside
A**R
Perfekt
M**Y
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
P**3
amazing product, covered my grey/white hair perfectly, great for a quick fix and its waterproof !! easy to apply, only the bit at the back of parting might need some help but great at fixing the main parting and the bits around the hairline, also used it on my eyebrows !!
K**Y
Täcker dåligt är alldeles för torr dessutom faller penseln av från skaftet.
V**.
I've been using this product for a number of years and it's great for touching up when my roots need recolouring.
Trustpilot
2 weeks ago
1 week ago