Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports
Product ID: 253298532
⭐4.6/5 stars from 267 reviews - Trusted acclaim
🏆Top #35 Basketball & #74 Football - Sports biz relevance
📚ISBN 9780061246586 - Authentic source
€ 43.40
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Description
🔥 Step into the rivalry that changed sports forever!
- DIVE INTO THE ULTIMATE SPORTS RIVALRY SAGA - Discover the legendary feud that shaped Adidas and Puma, the titans of sportswear.
- JOIN THOUSANDS OF SPORTS BUFFS IN THE KNOW - With a 4.6-star rating and top rankings, this is a must-read for professionals who live and breathe sports culture.
- UNCOVER THE BILLION DOLLAR BUSINESS OF SPORTS - Explore how sport sponsorship evolved from pocket change to a multi-billion-dollar industry.
- EXPERTLY RESEARCHED WITH ENGAGING STORYTELLING - Barbara Smit delivers a captivating narrative blending history, business, and sport.
- MORE THAN SNEAKERS ITS A CULTURAL REVOLUTION - Learn how sports, fashion, and global events intertwined to redefine leisure and style.
Sneaker Wars by Barbara Smit is a compelling paperback that chronicles the intense family feud behind Adidas and Puma, revealing how their rivalry transformed the global sports business. With a focus on the evolution of sport sponsorship and the commercialization of athletic events, this book offers a rich, well-reviewed narrative perfect for sports enthusiasts and business professionals alike.
Specifications
| Best Sellers Rank | #65,827 in Books ( See Top 100 in Books ) #28 in Basketball #37 in American Football #74 in Business Infrastructure |
| Customer reviews | 4.6 4.6 out of 5 stars (268) |
| Dimensions | 13.49 x 2.29 x 20.32 cm |
| Edition | Illustrated |
| ISBN-10 | 0061246581 |
| ISBN-13 | 978-0061246586 |
| Item weight | 294 g |
| Language | English |
| Print length | 400 pages |
| Publication date | 17 March 2009 |
| Publisher | ECCO |
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